This presentation describes the communication process as well the tools of communication. Enlisting every step of communication and how the message travels.

1. Dipanshu Singhal

2. “Communication must be HOT. That is Honest, Open
and Two-Way.” -Dan Oswald
“The most important thing in communication is to
hear what isn’t being said.” -Peter Drucker

3. • It is a process of transmitting and receiving verbal and non verbal
messages.
• Communication is considered EFFECTIVE when it receives the desired
reaction or response from the receiver.
Simply stated…
Communication is a two-way process of exchanging ideas or information
Business Communication differs from other types of
communication, not by its means of communicating, but by its
objectives

4. Components of Effective Communication
Sender/
Encoder
Context
Message Medium
FeedbackReceiver

5. Context
• The aspect of context is the playing field on which we must plan design
and communicate our message successfully.
• A major aspect of context basically tells us the reason for
communication, which can be
- Internal : Discussion of an idea/issue with its employees by the
company. The message either has to be written or verbal.
- External : A communication from the outside of the organisation,
be it a query from the stakeholders or a discussion with a
client.

6. Sender/Encoder
• When you send a message, you are the encoder, the writer or speaker.
• The writer decides whether the message should be in a written or an oral form.
• The sender may use words, symbols, pictures or graphics, that express the
objective in real sense.
• After all considerations, the sender decides the best possible channel of medium
which would ensure an effective communication.

7. Message
• Message is basically the idea that the sender wishes to communicate.
• The message can be verbal or non verbal (i.e. Written, symbols, pictures)
• Being one of the most important component of communication, the message must be
legible, clear and easily understandable.
• Clear decisiveness on the main points of the message and the information to be included
helps.
• Relationship between the sender and receiver is an important consideration while
composing the message.

8. Medium
• Medium is basically the channel through which your message receiver
• Channels vary from situations to situations.
• Just like message, a couple of factors are considered while opting for a medium, such as
Relationship between sender/receiver, Urgency of the message, Number of receivers,
Cost & Amount of Information
• The audience of the message can make a difference,
o Inside the Organisation : A sort of an internal communication within the organisation
o Outside the Organisation : Letters, reports, proposals, emails, press releases, etc.

9. Receiver/ Decoder
• The message receiver is the reader or the listener, also known as the decoder.
• Many of the messages may have more than one decoder.
• The receiver is influenced by context and by his/her mental filter.

10. Feedback
• If your communication get the proper response from the receiver, it means you have
effectively conveyed the message.
• That response/reaction from the receiver after getting the message is called feedback.
• Feedback can be oral or written, sometimes silence is used as feedback, though it is
almost always ineffective.
• Senders need feedback in order to determine the success or failure of the
communication.