Knowing what the competitors are doing is one of the most important aspects for Digital Media agencies to serve their clients better. Social Media today is one of the most sorted after media medium to communicate with a larger group of audience. Therefore, using a social media monitoring tool to make sure all the aspects are taken care of such as listening, research, analysis, content generation and more is a must. Here's a report on how Social Media Monitoring helps Digital Media Agencies to perform better.

1. Uses Of
Social Media
Monitoring Tools By
Digital Media Agencies

2. A digital media agency manages the online environment for
a brand.
But, how can you manage without knowing?
Here’s where monitoring comes in.

3. For
SEO &
Content

4. Content is the key to SEO
Monitoring the web helps you optimize your content
By…

5. Finding the keywordsthat work

6. 1.The kind of headlines needed for maximum impact
2. Popular topics and queries related to you business
3.Commonly used keywords and phrases
4.Discovering emerging trends and areas of interest
5.What your competitors are doing?
And knowing:

7. For
Digital Marketing
and Public Relations

8. Learn from yourself
and
learn from others

9. When people respond to
your campaign
You Find out….

10. HOW MANY and WHO
Liked Commented
Viewed Clicked Shared

11. And
what are they saying?

12. Conversation Sentiment
Bad Experience
#Contest
Best SME Bank
Best Mobile Banking
Worst Customer Service
Rakbank Receives Award
Transaction At ATM

13. It’s important to listen,
measure and analyze these
reactions in order to know what
works and to design and target
future campaigns.

14. You’ll also be able to optimize your
timing by identifying the best
time and day to make posts in
order to get the maximum reach and
impressions.

15. It allows you to know the actions and performance
of your competitors and learn from them.
EXAMPLES

16. You may just
discover needs
and trends that you
never knew existed!

17. For
Customer Service

18. Customer service
is the
underdog
of branding activities.

19. A bad review or complaint
against your product /service
can turn off a hundred other
potential customers from you.
And you won’t even know it!

20. Scanning the social media
scene will help you keep track
of your customer complaints
and queries
Image Source: http://www.clker.com/profile-172765.html

21. So that you can
respond to them,
solve their problems
and
secure your reputation

22. It also serves as a free space for
market research, from where you
can gain insights into where your
product/service is lacking
and what you can do to improve it.

23. Evolve
From
Listening
To
Learning

24. For
Engaging
Influencers

25. Influencers are exactly what their
name suggests.
They have a lot of people who like, follow and
listen to what they write and say.

26. Image source: www.gigabiting.com, https://www.iconfinder.com/adianteapps, https://www.iconfinder.com/amrthraj
For example, if a food blogger from
New York has 10,000 followers
If he/she writes a glowing review of a
restaurant, all her followers will know
about it.
And when any of them visits NY, they’re sure
to try it out.
And who wins then?

27. So in a sense,
They have the ability to make you or
break you

28. Industry
Influencer
Influencer Influencer
Influencer
CUSTOMERS
Monitoring tools helps you identify influencers in your industry based on their
following and reach
So that you can amplify yourreach by targeting them.

29. How your influencers look

30. For
Knowing your
Customers

31. Your customers are why your
business exists.
So how can you not know who
they are?

32. Understanding your customers
helps you design better services,
maintain relationships and
get the necessary information and insights
to develop
future services for your market.

33. A monitoring tool helps
in deciphering your
customer base

34. Through a landscape
What is their
gender?
Where are they
from?
And..
What social media platform
are they using?
56%
U.S.A
4%
India
12%
Australia
8%
China
1.4%20%78% .6%
Their Age group?
48% 52%

35. A portrait…

36. Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions
provider; our latest offerings are Social Marketing Suite for agencies,
Social Contact Center for BPOs and Social Command Center for
Enterprises. We enable businesses to perform Online Reputation
Management, Customer Service, Community Management, Social
Media Research & Brand Auditing; Online Sales Lead Generation,
and Consumer Sentiment Analysis.
We have already provided solutions through their tool for industry
leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC
Foods. Simplify360 is also the only company to work with the top
media agency groups in the world like WPP and Publicis.
Simplify360 operates directly or through partners in the US,
Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to
name a few. The company’s products and services are sold in over
100 countries.
If you are interested to know more about Simplify360 and its offering,
you can contact us at contact@simplify360.com
About Simplify360
US Headquarter:
1330, Capital Parkway,
Carrollton, TX 75006
Phone : 347-468-7251
India:
3rd Floor, 7/1 Binnamangala,
100 Feet Road, Indiranagar,
Bangalore 560038.
Phone : +91 80 40971130
Address

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