This presentation explains the reasons why I chose to research and analyse the music videos that I did.

1. Music Video Research
Commentary – Why I Chose
These Music Videos As Research

2. Metallica – “One”
I chose to research and analyse this music video not only
because this is a fantastic example of a performance and
narrative based video, but also as there are aspects that I would
like to apply to our final production. One of which being the dark
blue filter effect to create a sombre atmosphere, which would
correspond with the ominous tone.

3. The Beatles – “I Am The Walrus”
There is a constant conceptual element that runs throughout
this video, which is what attracted me to it. However, the
inclusion of Film and Television references, a variety of
performances and a noticeable relationship between lyrics and
visuals makes this stand out, in my opinion, as one of the most
influential music videos of that era.

4. Tom Petty – “Into The Great Wide
Open”
This song is a perfect example of a narrative story being
enforced into a music video, as it follows the rise and fall of the
protagonist, Eddie. There are elements of performance
interjected into the video, challenging the norm by having both
protagonist and original band performing.

5. Soundgarden – “Black Hole Sun”
This video manages to incorporate all of Frith’s typologies
into one video; performance, narrative, and conceptual. Winning
the Music Video of the Year award on multiple occasions, I was
intrigued into how it manages to execute this effect, and hope to
apply some of the conceptual and performance aspects to our
own project.

6. The Pixies – “Here Comes Your
Man”
One of the main reasons behind choosing this song is
because it is performed by the band that our music is for. This
video is a precise example of an “anti-music video” video due to
the attitude the band took in making this. There is no lip-syncing
and the members are almost always looking directly into the
camera, challenging numerous music video conventions.