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Making Friends with your Audience - SMX London 2015

This presentation looks at ways of combining the best of breed thinking from both traditional and digital marketing in helping to paint a clear picture of audience understanding. We then look at how that translates into content strategy.

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Making Friends with your Audience - SMX London 2015

  1. 1. MAKING FRIENDS WITH YOUR AUDIENCE… Leveraging Print and Digital Insight for Content Success SIMON PENSON MD, ZAZZLE MEDIA @SIMONPENSON
  2. 2. searchmarketingexpo.com @simonpenson #SMX
  3. 3. searchmarketingexpo.com @simonpenson #SMX
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  58. 58. searchmarketingexpo.com @simonpenson #SMX
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  60. 60. searchmarketingexpo.com @simonpenson #SMX
  61. 61. searchmarketingexpo.com @simonpenson #SMX
  62. 62. searchmarketingexpo.com @simonpenson #SMX

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