Content Marketing Show 2013

•

4 gostaram•12,306 visualizações

This document discusses how data can be used to inform content strategy. It provides examples of using search data, social media data, and audience interest data to identify popular topics, mass appeal topics, topics to avoid, and to validate the effectiveness of content. The document advocates making data a key part of content strategy by using various data tools to analyze audiences and inform content prioritization and creation.

Negócios Tecnologia

CONTENT

STRATEGY

MAKE
DATA

YOUR
FRIEND.

|
@simonpenson

DATA
THINKS

I’M
A

FUNNY

GUY…

CHICKS

DIG
ME!

|
@simonpenson

REALITY

DATA

IS
NOT

COOL…

|
@simonpenson

BUT
IT
IS
USEFUL!

|
@simonpenson

HOW
CAN
IT

HELP
SHAPE

CONTENT

STRATEGY?

IT’S
NOT
JUST
ABOUT

KEYWORD
DATA
ANYMORE

BUT
IT
HELPS

GOOGLE’S
HIDDEN
GEMS
>
ONE

IT’S
NOT

JUST
ABOUT

KEYWORD

DATA
NOW
AUDIENCE

USE
THIS
>
FACEBOOK
POWER
EDITOR

COMBINE
DATA

CREATE
CLUSTERS

0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
Age Split Of Audience
Facebook
Phones 4u
CREATE
THIS
>
INSIGHT

0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Percentage of Audience Who Like
Facebook
Phones 4u
Mass Appeal
Potential Topics
Topics To Avoid

|
@simonpenson

98
92
87
84
74
68
64
63
62
53
51
43
40
31
30
23
22
15
Zazzle Content Index: TV Shows
Jersey Shore
I'm A Celebrity
Britain's Got Talent
Two and a Half Men
Strictly Come Dancing
Coronation Street
Only Way Is Essex
How I Met Your Mother
X Factor
Mock The Week
Geordie Shore
Family Guy
Walking Dead
Dexter
Spartacus
Game of Thrones
Mad Men
Downton Abbey
This provides content prioritisation based
on interest data

|
@simonpenson

0.00%
1.00%
2.00%
3.00%
4.00%
5.00%
6.00%
7.00%
8.00%
Week 1
Week 2
Week 3
Week 4
Weekly Engagement
Phones 4u
Carphone Warehouse
EE

|
@simonpenson

-‐
COGNITIVE

OTHER
TOOLS

-‐
FRESH
WEB

-‐
PINALYTICS

|
@simonpenson

Simon
Penson

Zazzle
Media

@SIMONPENSON

WWW.ZAZZLEMEDIA.CO.UK

SIMON.PENSON@ZAZZLEMEDIA.CO.UK

DOWNLOAD
IT
>
SLIDESHARE

READ
IT
>
THE
ZAZZLE
BLOG

THANKS.

AND
FROM
HIM!

Mais conteúdo relacionado

Mais procurados

Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This YearKissmetrics on SlideShare

Social Media Case Studies - Digital Analytics Association Summit UCLA 2016Charlene Dipaola

Trendology: Data Driven Real Time Marketing By Chris KernsMarketing Land

Facebook insights (1)Alex Palermo

Mizuno Running Mezamashii Long Tail Blogger Outreach Case StudyGerris

Imuk13 The Absense of Context is bad for your health Kieran FlanaganDeeply Digital

#smmw18 report by Metricool VF Marketing Consultant

Four Keys to Exceeding Email Subscriber ExpectationsBlueHornet

Be Social - Explore MinnesotaAlex Rudie

Comic conShane Gibson

Understanding Social Media Metrics and KPIs by Bansi PatelBansi Patel

#TwitterSmarter with @HollyChessman by Metricool VF Marketing Consultant

Future FeedbackRay Poynter

LenderChace Fraser

Technically Engaged: Using Social Media to Engage the PublicChad Wiebesick

Simply Measured's Instagram Influencer ReportSHAREENA ROMAN GUIAO

Introduction to Infusion MediaChris Lewis

Purchasing Fame & The Cost of Virality rachelguergis

Mais procurados (18)

Facebook News Feed Armageddon Survival Guide: 10 Hacks To Stay Alive This Year

Social Media Case Studies - Digital Analytics Association Summit UCLA 2016

Trendology: Data Driven Real Time Marketing By Chris Kerns

Facebook insights (1)

Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study

Imuk13 The Absense of Context is bad for your health Kieran Flanagan

#smmw18 report by Metricool

Four Keys to Exceeding Email Subscriber Expectations

Be Social - Explore Minnesota

Comic con

Understanding Social Media Metrics and KPIs by Bansi Patel

#TwitterSmarter with @HollyChessman by Metricool

Future Feedback

Lender

Technically Engaged: Using Social Media to Engage the Public

Simply Measured's Instagram Influencer Report

Introduction to Infusion Media

Purchasing Fame & The Cost of Virality

Semelhante a Content Marketing Show 2013

Great Content Matters Linkdex Think Tank 2013Simon Penson

A4U Amsterdam - Make Social your Primary Traffic SourceSimon Penson

Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...auexpo Conference

On the Edge Manchester 2013Joanne Price

How to run a social media listening program, presented by Keith McArthurSocialMedia.org

How social network affects Vietnamese behaviorDI Marketing

Social Media - How to use it to win businessJon Payne

Social Media for the small-business adviserFeedsy

On the Edge Live Birmingham 2012Simon Penson

Clifton Club TalkJon Payne

thinkvis presentation 2012Simon Penson

Indiana minority health Coalition June 2013Eric Anderson

Social Media MarketingSaffire

The Use of Social Networking Sites for Sexual Health PromotionYTH

SOCIAL NETWORK SITE USAGE IN VIETNAMDI Marketing

The power of insights how brands are using twitter data to accelerate growthFAS

Whuffie Workshop at Best BuyTara Hunt

Social Media & Teenschadswanzy

Princes trustJon Payne

Dd ss q4 2017Kristen Havens

Semelhante a Content Marketing Show 2013 (20)

Great Content Matters Linkdex Think Tank 2013

A4U Amsterdam - Make Social your Primary Traffic Source

Forget Google's Games. Grow Social into your Primary Traffic Source - Simon P...

On the Edge Manchester 2013

How to run a social media listening program, presented by Keith McArthur

How social network affects Vietnamese behavior

Social Media - How to use it to win business

Social Media for the small-business adviser

On the Edge Live Birmingham 2012

Clifton Club Talk

thinkvis presentation 2012

Indiana minority health Coalition June 2013

Social Media Marketing

The Use of Social Networking Sites for Sexual Health Promotion

SOCIAL NETWORK SITE USAGE IN VIETNAM

The power of insights how brands are using twitter data to accelerate growth

Whuffie Workshop at Best Buy

Social Media & Teens

Princes trust

Dd ss q4 2017

Mais de Simon Penson

How to go from Desk Job to Successful FounderSimon Penson

Escape Digital Planning Hell - How Brand as Publisher Can Solve your ProblemsSimon Penson

Voice Interfaces - Content's Play for Marketing DominanceSimon Penson

Programmatic Delivery: Content Marketing's Next Frontier - Ungagged 2017Simon Penson

IPG Discovery 5 EventSimon Penson

Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson

The Brand as Publisher Masterplan - Content Marketing for the Next DecadeSimon Penson

Brighton SEO Content Marketing WorkshopSimon Penson

Making Friends with your Audience - SMX London 2015Simon Penson

Brighton SEO > The Head Term is Dead > Leveraging Content to Own the Long Tai...Simon Penson

SearchLove 2014 > A Guide to Laser Targeted Content StrategySimon Penson

Hubspot Paid Social WebinarSimon Penson

Invest and Win with Digital ContentSimon Penson

Searchlove London 2013 > The New Rules of Content PromotionSimon Penson

SES London 2013Simon Penson

Content Marketing Show PresentationSimon Penson

Brightonseo presentation 2012Simon Penson

SMX London 2012 presentation - Understanding Google PenaltiesSimon Penson

Mais de Simon Penson (18)

How to go from Desk Job to Successful Founder

Escape Digital Planning Hell - How Brand as Publisher Can Solve your Problems

Voice Interfaces - Content's Play for Marketing Dominance

Programmatic Delivery: Content Marketing's Next Frontier - Ungagged 2017

IPG Discovery 5 Event

Learn Inbound 2016 > Content Marketing's Jerry Maguire Moment

The Brand as Publisher Masterplan - Content Marketing for the Next Decade

Brighton SEO Content Marketing Workshop

Making Friends with your Audience - SMX London 2015

Brighton SEO > The Head Term is Dead > Leveraging Content to Own the Long Tai...

SearchLove 2014 > A Guide to Laser Targeted Content Strategy

Hubspot Paid Social Webinar

Invest and Win with Digital Content

Searchlove London 2013 > The New Rules of Content Promotion

SES London 2013

Content Marketing Show Presentation

Brightonseo presentation 2012

SMX London 2012 presentation - Understanding Google Penalties

Último

Phases of Negotiation .pptxnandhinijagan9867

Chandigarh Escorts Service 📞8868886958📞 Just📲 Call Nihal Chandigarh Call Girl...Sheetaleventcompany

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage

Mondelez State of Snacking and Future Trends 2023Neil Kimberley

Pharma Works Profile of Karan Communicationskarancommunications

Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...amitlee9823

Falcon's Invoice Discounting: Your Path to Prosperityhemanthkumar470700

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823

Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller

BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLkapoorjyoti4444

Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...amitlee9823

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...lizamodels9

Famous Olympic Siblings from the 21st Centuryrwgiffor

Uneak White's Personal Brand Exploration Presentationuneakwhite

Insurers' journeys to build a mastery in the IoT usageMatteo Carbone

Katrina Personal Brand Project and portfolio 1kcpayne

Organizational Transformation Lead with CultureSeta Wicaksana

Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableSeo

Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic

Content Marketing Show 2013

1. CONTENT STRATEGY MAKE DATA YOUR FRIEND.

2. | @simonpenson DATA THINKS I’M A FUNNY GUY… CHICKS DIG ME!

3. | @simonpenson REALITY DATA IS NOT COOL…

4. | @simonpenson BUT IT IS USEFUL! | @simonpenson

5. USEFUL = FRIEND

6. HOW CAN IT HELP SHAPE CONTENT STRATEGY?

7. NO MORE GUESSING

8. LET’S LOOK AT SEARCH FIRST…

9. IT’S NOT JUST ABOUT KEYWORD DATA ANYMORE BUT IT HELPS

10. SEMANTIC PHRASES SEMANTICS

11. GOOGLE’S HIDDEN GEMS > ONE IT’S NOT JUST ABOUT KEYWORD DATA NOW AUDIENCE

12. GOOGLE’S HIDDEN GEMS > TWO SURVEYS

13. GOOGLE’S HIDDEN GEMS > THREE BIG DATA

14. ZANRAN BIG DATA 2

15. GOOGLE’S HIDDEN GEMS > FOUR FIND IT

16. ANALYTICS > CUSTOM REPORTS ANALYTICS

17. SEARCH DATA HELPS BUT…

18. LET’S DIVE INTO SOCIAL

19. THIS GUY HAS GOOGLE SCARED…

20. HAS BETTER DATA…

21. USE THIS > FACEBOOK POWER EDITOR COMBINE DATA CREATE CLUSTERS

22. 0% 1% 2% 3% 4% 5% 6% 7% 8% 9% 10% 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 Age Split Of Audience Facebook Phones 4u CREATE THIS > INSIGHT

23. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Percentage of Audience Who Like Facebook Phones 4u Mass Appeal Potential Topics Topics To Avoid | @simonpenson

24. 98 92 87 84 74 68 64 63 62 53 51 43 40 31 30 23 22 15 Zazzle Content Index: TV Shows Jersey Shore I'm A Celebrity Britain's Got Talent Two and a Half Men Strictly Come Dancing Coronation Street Only Way Is Essex How I Met Your Mother X Factor Mock The Week Geordie Shore Family Guy Walking Dead Dexter Spartacus Game of Thrones Mad Men Downton Abbey This provides content prioritisation based on interest data | @simonpenson

25. AND WE CAN VALIDATE EFFECTIVENESS

26. 0.00% 1.00% 2.00% 3.00% 4.00% 5.00% 6.00% 7.00% 8.00% Week 1 Week 2 Week 3 Week 4 Weekly Engagement Phones 4u Carphone Warehouse EE | @simonpenson

27. NOT JUST ABOUT FACEBOOK

28. -‐ COGNITIVE OTHER TOOLS -‐ FRESH WEB -‐ PINALYTICS | @simonpenson

29. WHAT DO WE THINK OF DATA NOW?

30. LIFE AND SOUL OF THE PARTY…

31. Simon Penson Zazzle Media @SIMONPENSON WWW.ZAZZLEMEDIA.CO.UK SIMON.PENSON@ZAZZLEMEDIA.CO.UK DOWNLOAD IT > SLIDESHARE READ IT > THE ZAZZLE BLOG THANKS. AND FROM HIM!

Content Marketing Show 2013

Recomendados

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados (18)

Semelhante a Content Marketing Show 2013

Semelhante a Content Marketing Show 2013 (20)

Mais de Simon Penson

Mais de Simon Penson (18)

Último

Último (20)

Content Marketing Show 2013