Presentation for Founder Institute remiding founders to look for publicity when it helps the business the most...Title was meant to be "catchy"

1. Communication
NOT
Masturbation

2. Most start ups

3. Simon’s
communication
continuum™

4. TOO EARLY
CASE STUDY

5. JUST RIGHT
CASE STUDY

6. Final advice
• Relationships with journo and bloggers are long term
• Pay for good content, maybe more cost effective than PR
• Blog or tweet or Facebook about your topic, you love it, right?
• If u can afford PR agencies, keep it tight and focussed