Are you Smart Phone savvy? Presentation from the 2010 Victorian Tourism Conference. Presented by Simon Lock May 19th 2009.

1. Are you Smart Phone savvy? VICTORIAN TOURISM CONFERENCE 2010 Simon Lock University of Ballarat

2. Are you Smart Phone savvy? What is a smart phone? What is the mobile web? Who is using the mobile web? Advantages and Disadvantages of the Mobile Web. Mobile Applications. What should be on a mobile website? Why is this important? What should I do now?

3. What is a smart phone? It’s called a “smartphone” for a reason Speed Sound App’s Data Monitor Connection Shake Imagery GPS Wireless Location Compass Music Video Internet Light Adapted from Vrolix, T. (2010).

4. What is a smart phone? A mobile phone that has access to the general internet and email. First ‘smart phone’ was invented in the early 90’s. Smart phones have become user friendly and support applications.

5. 172.4 million were sold worldwide in 2009. 41.1% increase from 2008 (Gartner, 2010). Flickr - aresjoberg

6. Apple iPhone - 2007 Flickr - Maddito

7. There have been over 50 Million iPhone & iPod touch sales worldwide. (Apple Inc, 2009) Flickr - JD Hancock

8. Why iPhone? Multi-Touch User Friendly Applications / App Store Full Web Access

9. By 2013, 80% of all mobile devices will be TOUCHSCREEN (Garter, 2010) Frickr - .Flipflip

10. What is the mobile web? A general term used for websites designed for viewing on a mobile device. Opposed to website design to be view on a computer screen (Desktop Web).

11. Mobile Web Growth (global)

12. Mobile Web Use by Manufacturer (global)

13. Top Mobile Web Requests from mobile devices, March 2010 (Australia) (Admob, 2010)

15. 56% used their mobile phones to get information at least once per month.

16. 21% visit a website on their mobile phone at least once per day.

17. 25% perform search on their mobile phone at least once per week.

18. 36% use email on their mobile phone in their past 12 months.(AIMIA, 2009)

19. Information Search Rankings Weather - 82% News - 80% Location - 62% Sport - 52% Movie - 51% Entertainment News - 50% Restaurant / café - 44% Events Listings - 39% Financial - 37% TV guides - 37% (AIMIA, 2009)

20. Mobile Device Share of Total Web Consumption

21. More people will access the MOBILE WEB than the DESKTOP WEB in 2013 (Gartner) 2015 (Morgan Stanley) Adapted from Vrolix, T. (2010).

22. Who is using the mobile web? Flickr - Cocoarmani

23. Young (16-34) Affluent Urban Dwelling Professional Strong growth in the 35 – 55 year old market Flickr - ideum

24. The Casual Surfer Flickr - thepicture

25. The Repeat Visitor Flickr - _zand

26. The “Urgent Now!” Visitor Fickr - rhonapalooza

28. Download Delays

29. Mis-designed sites

30. Small Screens

31. Expensive Data Plans(Nelson, 2009)

32. 128 x 160 (in pixels)

38. Advantages of the Mobile Web Location, Location, Location. Real-time. Who’s doing...NOW? Where can I... NOW? Where is...NOW?

39. Mobile Applications Flickr – Steve Rhodes

41. Many newer handsets have this ability.

42. Apple have been the most successful.

43. Apple hold 99.4% of the application market.(Gartner, 2010) Many applications have been designed for tourists

44. Mobile App’s Advantages Flexible Link to other features of the phone Can link to your business website Disadvantages Not accessible by everyone Hard to update

46. Mobile App’s Gartner Mobile App Store Predictions (in Billions)

48. Make the information highly relevant to your customers.

49. Images are still very important.

51. How much will this cost? Costs vary substantially. The more you add, the greater the cost. Higher cost for application development.

52. What should I do now? Consider your customers. Explore the web using a mobile/iphone. Mobile Website Vs Application Vs Both. Talk to your web designer.

53. Conclusion Mobile Web Vs Mobile App’s. Mobile Web is located on the internet. Mobile App’s are located on the device. The Mobile Web is growing fast. Problems exist with viewing normal website on mobile devices.

54. Thank You Simon Lock University of Ballarat simon@simonlock.com simonlock.com

55. References AdMob. (2009). AdMob Mobile Metrics Report - Southeast Asia. admob. Apple Inc. (2009, September 28). Apple’s App Store Downloads Top Two Billion. Retrieved May 11, 2010, from Apple: http://www.apple.com/pr/library/2009/09/28appstore.html Australian Interactive Media Industry Association. (2009). Australian Mobile Phone Lifestyle index - 5th Edition. Australian Interactive Media Industry Association (AIMIA). Foresman, C. (2010, January 18). Apple responsible for 99.4% of mobile app sales in 2009 (Updated). Retrieved May 11, 2010, from Ars Technica: http://arstechnica.com/apple/news/2010/01/apple-responsible-for-994-of-mobile-app-sales-in-2009.ars Gartner. (2010, February 23). Gartner Says Worldwide Mobile Phone Sales to End Users Grew 8 Per Cent in Fourth Quarter 2009; Market Remained Flat in 2009. Retrieved March 1, 2010, from Gartner: http://www.gartner.com/it/page.jsp?id=1306513 Gartner. (2010, January 14). Gartner's Top Predictions, 2010. Retrieved May 11, 2010, from Gartner: http://www.gartner.com/it/content/1260200/1260221/january_14_top_predictions_2010bgammage.pdf Morgan Stanley. (2009, December). The Mobile Internet Report. Retrieved May 11, 2010, from Morgan Stanley: http://www.morganstanley.com/institutional/techresearch/mobile_internet_report122009.html Nielsen, J. (2009, July 20). Mobile Usability. Retrieved May 11, 2010, from Useit: http://www.useit.com/alertbox/mobile-usability.html Quantcast. (2009). Mobile Web Trends Report. Retrieved May 11, 2010, from http://www.quantcast.com/info/mobile2009 Vrolix, T. (2010). 10 reasons why now is the perfect time to get started with the mobile web, Retrieved 4th May 2010 from http://www.slideshare.net/tijs/10-reasons-why-now-is-the-perfect-time-to-get-started-with-the-mobile-web