A presentation on effective crowdfunding for scholarships.

1. Crowdfunding Kick-off
@simondouw | @douwenkoren

3. Programma
1. Case study
2. The rise of crowdfunding
3. The Crowdfunding Canvas
4. Next steps

10. Crowdfunding Kick-off
Twitter: @simondouw van @douwenkoren

12. Crowdfunding Kick-off
Twitter: @simondouw van @douwenkoren

13. Crowdfunding
(Online) funding through a large group of
individual donators / investors
• Palpable project
• Target goal
• Deadline
• Crowdfunding platform
• Pre-existing networks

14. 14

20. WakaWaka:
“Shine
Bright”

24. Communityfunding

25. Supporters
Crowd Family Will support you by definition; easily accept ‘mistakes’
Crowd Relations Know you and vice versa
Project Relations Know your project, but don’t know you
Crowd Fathers People who might contribute larger donations / investments
Why relations People and organizations highly related to the why of your project

27. Rushmore Group (1.000.000 GBP)

32. CLIP
1. ‘We’ & ‘together’
2. New (small revolutions)
3. ‘Necessity’
4. Create/build/discover/learn instead of help/donate/give
5. Explicit call to action
6. Project & why in first 10 seconds
7. Mention (at least one of your) reward(s)

34. Choosing a crowdfunding platform
1. Type of project (entrepreneur, social, creative, …)
2. Model
3. National / international crowd
4. Active crowd on platform
5. Functionality
6. Look & feel

53. What to do on day 1?

54. 5%

56. 2 to 3 months
56