33. Your crowd
Crowds – The Basics
Crowd Family
“We will support you, whatever you do”
Crowd Relations
“We know and like you”
Project Relations
“We know and like your project/company”
Crowd Degree 2
“We know someone who knows you”
Crowd Degree 3
“We know someone who knows someone who knows you”
34. Your crowd
Crowds – The Basics
Crowd Family
“We will support you, whatever you do”
Crowd Relations
“We know and like you”
Project Relations
“We know and like your project/company”
Crowd Degree 2
“We know someone who knows you”
Crowd Degree 3
“We know someone who knows someone who knows you”
Crowds – The Specialists
Crowd Fathers
“If I know and like you(r project), I’m willing to invest quite an
amount of money”
Branche relations
“I don’t know you or your project specifically, but I am into the
field you are active in”
Crowd Connectors
“I can warmly connect you to a big and relevant audience.
37. Wording / Tone of Voice
1. “Make, build” vs. “Donate, help”
2. “We” & “Build together”
3. “New” & “For the first time ever”
4. “Necessary”, “Only possible if”, “Make a difference”
41. Selecting your infrastructure
FACTS
1. Model
2. Region (Crowdfunding is “glocal”)
3. Niche or more general campaign?
ADDITIONAL
1. Functionalities (e.g., interaction)
2. Look and feel
3. Quality check (legal, experience)
53. Your crowd
Crowds – The Basics
Crowd Family
“We will support you, whatever you do”
Crowd Relations
“We know and like you”
Project Relations
“We know and like your project/company”
Crowd Degree 2
“We know someone who knows you”
Crowd Degree 3
“We know someone who knows someone who knows you”
Crowds – The Specialists
Crowd Fathers
“If I know and like you, I’m willing to invest quite an amount of
money”
Branche relations
“I don’t know you or your project specifically, but I am into the
field you are active in”
Crowd Connectors
“I can warmly connect you to a big and relevant audience.