Quality over quantity, classic SEO conundrum. Whether you like cats or not, this presentation steps you through the tools & methodology to provide value to users and drive engagement.
6. N E W Y O R K C I T Y | O C T O B E R 2 8 - 2 9 , 2 0 1 5
C3 2015 BREAKOUT SESSION
IT AIN'T OVER TILL
THE CAT LADY SINGS
CONTENT-BEYOND-KITTENS &
OTHER SEARCH STRATEGIES
VP of Search Marketing
& Consumer Engagement
Grant Simmons
36. #C3NY @simmonet
Yeah it can be kinda boring raw
• But key differentiator
• Cat-alog what you have
• Cat-alog relevant available data
• Align with search intent
• Align with search engine opportunities
Business Data
41. #C3NY @simmonet
• Lists
• Long tail queries
• Interesting facts
What are People Looking For?
Did You Know?
A cat’s tail contains
approximately 10% of
the bones in its body
42. #C3NY @simmonet
• Lists
• Long tail queries
• Interesting facts
What are People Looking For?
Did You Know?
A cat’s tail contains
approximately 10% of
the bones in its body
54. #C3NY @simmonet
• Phase 1
• Basic internal linking
• Limited cities (thin content)
• Phase 2
• Expand value of pages (more data)
• Add user interaction cues
• Phase 3
• Combos
• Based on data
The Long Tail – in Action
79. #C3NY @simmonet
• Buyers understand offer potential
• Sellers understand time to sale
• Pricing considerations
• Inventory availability
A TON of cool info:
• For every city, state, county with data
• We call that…
Homes.com “Scarcity Index”
80. #C3NY @simmonet
• Buyers understand offer potential
• Sellers understand time to sale
• Pricing considerations
• Inventory availability
A TON of cool info:
• For every city, state, county with data
• We call that…
Homes.com “Scarcity Index”
SCALE
81. #C3NY @simmonet
• No need to stop there!
• More analysis can create more insights
• You never know what you can find
• Locations over time
• Attributes against attributes
Hold On Cowboy!