The business structure of convention and expositions

1. TOPIC:
THE BUSINESS STRUCTURE OF
CONVENTION AND EXPOSITIONS
NORHASIMAH BT HAMIM
2013838972
HTT 704:
CONVENTION &
EXPOSITION
MANAGEMENT

2. THE INDUSTRY STAKEHOLDERS
Stakeholders can be defined as;
“any group or individual who can affect or is affected by the
achievement of the organization’s objectives”
(Freeman, 1984)
Stakeholder theory stresses the interactions of power, legitimacy, and
urgency in creating overall salience.
(Mitchell, Agle, & Wood, 1997)
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704

3. THE INDUSTRY STAKEHOLDERS
IndustryStakeholders
Particular Industry Players
Government
Convention Centers (CVB)
Non-Government Organization/
Association
Professional congress/events
organizations
Corporate Sectors
Private Sector Entity
(Restaurants, attractions, hoteliers)
Local Authority
General Public
Public Services
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704

4. TYPES OF CONVENTION, MEETING & EXPOSITIONS
TYPES OF
MEETINGS
Conferences
Conventions
Kick-off
Meetings
Symposiums
Seminars
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704
Incentive
Travel
Meetings

5. • A conference is generally understood as a meeting of several
people to discuss a particular topic.
• At a conference, innovative ideas are thrown about and new
information is exchanged among experts.
• Its purpose could be one of the following:
• An academic conference
• A business conference
• A trade conference
• An unconference
TYPES OF CONVENTION, MEETING & EXPOSITIONS
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704
CONFERENCES

6. • A convention is now thought to be an annual event that brings
together like-minded people to learn, go over new gear or
techniques and make networking connections.
• A standard convention includes a check-in, meet and greet,
booths and vendor display area, presentations, key-note
speaker, social activities and guest panels with question and
answer sessions.
TYPES OF CONVENTION, MEETING & EXPOSITIONS
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704
CONVENTIONS

7. • A seminar may be defined as a gathering of people for the
purpose of discussing a stated topic.
• The sessions are usually headed or led by one or two
presenters who serve to steer the discussion along the desired
path.
• A seminar may have several purposes or just one purpose.
TYPES OF CONVENTION, MEETING & EXPOSITIONS
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704
SEMINARS

8. • A symposium is an educational conference where people get
together to discuss thoughts and exchange ideas, rather than to
be lectured at.
• Panel discussion by experts on a specific topic with audience
participation that is less than in a forum.
TYPES OF CONVENTION, MEETING & EXPOSITIONS
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704
SYMPOSIUMS

9. • A kick-off is a meeting to get all the hands-on people involved
where by it would be the first in a series of meetings or a
meeting introducing an event that is going to take place over
time.
• The main purpose for this meeting is to explain the project, set
expectations among the members of the team, and give them
copies of the scope document so they can review and
understand fully what is expected.
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704
KICK-OFF MEETINGS
TYPES OF CONVENTION, MEETING & EXPOSITIONS

10. • Vacation travel arranged by or through an employer and
awarded as a motivational bonus to qualifying employees or
salespeople.
• When an organization properly designs an incentive program,
which includes looking at all departments which will be
affected, rather than just the impact to the department that is
sponsoring the incentive, the return on investment can be
proven.
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
INCENTIVE TRAVEL MEETINGS
TYPES OF CONVENTION, MEETING & EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704

11. WHO HOLDS AND PLANS CONVENTIONS?
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
CONVENTION & EXPOSITION MANAGEMENT HTT 704

12. • Chiappa, G. D. (2012) “How Do Meeting Organizers Choose Convention
Sites Based on Different Types of Meetings? An Empirical Analysis of the
Italian Industry”, Event Management Journal, Vol. 16, No. 2 2012, pp. 157-
170.
• Ficarelli, S., Sendra, S., Parra, L. and Lloret, J. (2013) “Congress and
Meetings Tourism and Destination Brand”, The Fifth International
Conference on Creative Content Technologies.
• Ford, R. C., Gresock, A. R. and Peeper, W. C. (2011) “Board Composition
and CVB Effectiveness: Engaging Stakeholders that can Matter”, Tourism
Review, Vol. 66, No. 4 2011, pp. 4-17.
• Getz, D. and Andersson, T. (2010) “Festival Stakeholders: Exploring
Relationships and Dependency through a Four-Country Comparison”,
Journal of Hospitality and Tourism Research, Vol. 34, No. 4 2010, pp. 531-
556.
• Wilkinson, S. and Liu, T. (2012) “Large-scale Public Venue Development
and the Application of Public-Private Partnerships (PPPs)”, International
Journal of Project Management.
THE BUSINESS STRUCTURE OF CONVENTION AND EXPOSITIONS
REFERENCE/S
CONVENTION & EXPOSITION MANAGEMENT HTT 704