1. FREE R EPORT
10 Ways Social Media Can Help
Your Business Grow!
Elana Winfrey, MEd, Creator & Strategist
SilverBridge Social Media Management

2. Introduction
You’ve already heard that EVERYONE is using social media, both
personally and professionally. But did you know that:
91% of online adults use social media regularly.
--Experian)
Social media is a major component of our communication
culture. People are using social media all throughout their day
to stay connected with businesses, friends, and family.
64% of smartphone owners are using their mobile devices
to purchase all types of goods and services online.
--eDigitalResearch)
Campaigns targeted at smartphone users are very effective.
The immediate access appeals to impulse purchasers.
20% of Facebook users have purchased something
because of ads or comments they saw there.” --Ipsos
The power of INFLUENCE! People decide who to buy from,
also largely based on who their friends and peers are
recommending.
By 2016, more than half of the dollars spent in US retail
and services will be influenced by the web. --Forrester
Research
People are making buying decisions heavily based on a
business’ web presence. Businesses with a strong web
presence, who are engaging with their audience have the
advantage.
So what does this mean for you and your business? Well, these astounding
statistics mean that:
ü Your competitors are using social media, and are benefiting
from it, and seeing results

3. ü Your current clients are engaging with other businesses and
friends every day and talking about goods and commenting
on the networks of other businesses’ goods and services
that they are using.
ü Your potential clients are seeking services through internet
searches and from businesses they regularly interact with on
their social media networks
ü By implementing social media into your marketing strategy,
you will see growth due to increased client engagement and
the building of powerful online community.
ü Once you build a consistent presence, and credibility, you
can expect to see an increase in new clients, client referrals,
and overall business growth.
All of this is exciting, when looking at how social media can help to grow
your business! Seeing how others are using social media to grow their
businesses makes any business owner eager to dive right in and get going.
Getting going with integrating social media into your marketing strategy is
as easy as a phone call to SilverBridge Social Media. The SilverBridge
Team, will work closely with you and your staff to create a fully customized
campaign focused on meeting your business goals.
Once you’ve established your business on social media, and have a
consistent presence, you’ll begin to experience the 10 Ways that Social
Media Helps Your Business Grow.

4. The 10 Ways
1. Build Brand Recognition
Potential customers need to hear a company’s name seven times before
they trust and respect you enough to make a purchase. Go where your
potential customers hang out. Make your business known and establish
credibility. Potential clients need to be able to recognize you, and know
how you can help make their life better---and they need to recognize you
quickly, through Brand recognition.
A consistent logo, consistent colors, known staff personalities, a sharing of
your company culture, your company’s unique voice – all of these will
create strong brand recognition with your current and potential customers.
During your assessment and strategic planning phase we’ll work together
to define and create your unique Brand, and ensure that it is readily carried
through on all of your social media networks.
2. Develop Relationships with Other Industry Influencers
Being in the circle of other online influencers helps to establish you as an
influencer as well. People know that they can trust influencers. An
influencer has an established reputation, backed up by the support of
others. People come to know the credibility of what you have to offer and
how you have been able to make people’s lives better.
SilverBridge participates in forums, groups, networking among other
influencers, on your behalf. Through consistent commenting, posting,
content offerings, support and feedback, other influencers will come to
know who you are and what you are all about. As a result, you are brought
along in other places of the Influencers online world, and will experience
the resulting exposure.
3. Spread Your Knowledge
It’s important to share your knowledge with your audience, to establish
yourself as a credible authority figure. People benefit from information that
provides great value to meeting goals and overall life improvement.
Content that is found to be valuable is also picked up by search engines
and helps to improve rankings, as your posts and comments are indexed,
and linked to your networks and company website.

5. During our scheduled consultations, SilverBridge will work with you to
gather the types of content that best fits what your customers need. Once
your editorial calendar is defined, the sharing of knowledge will happen
constantly and consistently.
4. Engage with Your Customers
Engagement is the pinnacle of success with social media. The most
successful social media conscious businesses offer excellence through
customer service by engaging with their audience daily. Social Media
communications can be used to provide requested information, answer
questions, and resolve issues. Engagement gives your clients a voice in
expressing their needs and opinions. Clients are appreciative of the online
engagement, and people feel more connected to you and your business.
As a result—they gladly spread the word, recommending you to others!
Engagement is SilverBridge’s specialty! Our Team takes special pride in
amazing your customers with the highest level of responsiveness.
Mentions, comments, questions, and “Likes” are responded to through the
day—EACH day. Your customers will be impressed! ...and the word about
your service excellence will spread.
5. Generate Traffic To Your Website
Each content post, network profile, influencer comment, and
communication is strategically tied to driving potential customers to your
business website. Frequent articles and blog posts, connected to social
bookmarking sites, also drive people to view your website. Through a well-
designed conversion generating website, the additional traffic turns into
new customers.
As a part of your strategically designed social media campaign,
SilverBridge will ensure that your content drives people to your website.
You’ll receive a report of the sources and number of website visitors in your
Weekly or Monthly Service Reports.
6. Increase Search Engine Rankings
The top search engines index networks and websites based on keywords
contained in the sites’ text content. Certain sites have a higher relevance
with search engines, and many of the highly relevant sites are Social Media
Networks, such as Twitter and Facebook. A well-constructed profile helps

6. to place your business at the top of search engine rankings. Being found in
search engines easier helps your business to be exposed to customers
who search for needed services using your identified “keywords.” You’ll
receive direct traffic to your website due to being found on search engines.
If requested, SilverBridge is able to incorporate social media optimization,
and basic search engine optimization into the setup and maintenance of
your social media networks. This makes it easier for potential clients to find
your business on the web.
7. Encourage More Frequent Purchasing
Sharing information with your current customers regarding special
promotions, discounts, new products, and popular items, encourages
customers to purchase. Social Media is very effective for impulse
purchasing, especially when coupled with the “at your fingers” advantage of
mobile application access. Clients may want, and need, an item but are not
thinking of the want and need at the time. Seeing your post “pop-up” is a
great reminder. This also helps in the moments that a gift is needed for
special occasions. Customers are often busy, and your post provides great
gift ideas, and information about how to purchase the gift quickly.
SilverBridge Social Media will work with you to bridge online and offline
marketing efforts. Part of this process is creating special offers and
promotions to share with your online audience. Both retail and service
businesses can take advantage of this very effective purchasing, and
customer service oriented, strategy.
8. Promote Higher Ticket Purchasing
All of us have seen offers for “Buy 2, Get the 3rd one Free,” or “V.I.P
Members Receive 1 Backstage Pass.” These types of offers encourage
customers to buy higher ticket items at the time of purchase. Social Media
allows you to share offers systematically, letting your customers know
about opportunities to take advantage of incentives. People love incentives,
and will make higher ticket purchases to get “more for their money.”
SilverBridge Social Media will work with you and your Team to create
valuable incentives, marketable through online networks. Forget those
coupon packs! Let your loyal audience be the ones to see and share the
great incentives you have to offer.

7. 9. Create A Lasting Impression
Your clients will be impressed with the level of customer service provided to
them day and night. Being able to ask questions and acquire information at
the click of a button is priceless. Because MOST businesses aren’t using
social media just yet, your customers just aren’t accustomed to this type of
access to you—and will be amazed! This amazement leaves a lasting
impression.
Leaving a lasting impression with your customers requires consistency and
full commitment to your social media campaign—and that’s the job of
SilverBridge Social Media. We expect to see results after 30 days and even
greater results after 90 days. The longer you stick with it, the more success
your will experience. We do all the work FOR you!
10. Bring In New Customers
A well-designed, effective, social media campaign will bring in new
customers and help to grow your business. Establishing s strong consistent
presence is key. A powerful presence helps foster loyalty and
connectedness with current customers, and establishes your business as
credible, committed and knowledgeable with potential customers. This
leads to high customer retention, direct new customer acquisition, and an
increase in word-of–mouth referrals.
As our Client, SilverBridge Social Media becomes your full partner in online
marketing. Our Team is committed to reaching your goals and making your
business successful. We’ll track the results of all efforts and ensure that
metrics of growth are shared with you consistently. Your strategy is
monitored and reworked so that we are always on track with heading
towards your business goals.
This Is Not the End
Success with social media requires a well-crafted strategy plan, and
consistent committed execution of that plan. We look forward to working
with you in meeting your business success goals. Contact SilverBridge
Social Media Management TODAY and – “Let’s Get To Work!”
www.SilverBridgeSocialMedia.com