Tweets For Balls
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Show & Tell presentation about the design process behind fundraising campaign Tweets for Balls (http://tweetsforballs.org).
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Tweets For Balls
- 1. TWEETS FOR BALLS TWEETING FOR GOOD Multipack Presents: Responsive Web Design / Show & Tell 12th November 2011
- 2. I HAVE A PROBLEM… • Twitter (Not So) Anonymous • Tweeting for over 5 years (8 November 2006) • Over 27,000 tweets • Average 15 tweets per day
- 3. EUREKA! • Tweets For Boobs (@tweetsforboobs) • I’m a man • No male equivalent • Movember (movember.com) • Personal goal
- 4. THE FOUNDATIONS • Just Giving (justgiving.com) • Giv2 - JG hack by Simon Painter (giv2.it) • Txt donations (justtextgiving.com) • “#giv2 @tweetsforballs £10”
- 5. WHO NEEDS TO PLAN? • One week to design, develop and build • November known as male cancer awareness month • Missed the boat in 2010 • Determined to launch something
- 6. MAN UP! • Time to crowd source • Sam Hardacre (@nocturnalmonkey) • Anthony Killeen (@MrQwest) • Project Pier (projectpier.org) • Dropbox (dropbox.com) • Subversion (websvn.info)
- 7. KEEP THINGS SIMPLE • Eliminate the fluff • Focus on core objective • Release Early, Release Often • Make the most of available talent
- 8. DESIGNER’S TOOLKIT • Balsamiq (balsamiq.com) & iMockups (imockups.com) • Twitter Bootstrap (twitter.github.com/bootstrap) • HTML5 Boilerplate • Live Tweet Aggregator (conftweets.com) • Designing In The Browser
- 9. WHERE’S YOUR BALLS? • Tongue in cheek concept • Risqué angle • Introduce some character & personality
- 10. ELEVENTH HOUR • Fundamental process flawed • Just Giving Campaigns ≠ Giv2 • How do we track and promote progress?
- 11. THE SOLUTION • Ask the people behind it (Twitter and email) • Donation history stored on giv2.it • Possible methods for accessing data • Created XML (RSS) feed of donations • Just Giving campaigns track "offline" donations
- 12. SKIN OF OUR TEETH • Campaign and website launched on 1st November (just!) • Promoted on Twitter and Facebook • Spread the word offline
- 13. POST LAUNCH • Raised £79 so far • Competing with Movember • Need to increase exposure • Viral gimmicks or incentives • Any ideas?
- 14. LESSONS LEARNED • Thoroughly test process • Plan ahead • Allow more time • Prepare and distribute press release • Spread the word in advance
- 15. CHEERS • tweetsforballs.org / @tweetsforballs • "#giv2 @tweetsforballs £5" • Every pound helps • Send your thoughts to @Si
Notas do Editor
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- Not one to abuse my facial hair so went for an alternative approach with what I'm good at (websites and Twitter)\n
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