The developing trend toward personal home-use treatment is being boosted by the miniaturization of devices, as well as improvements in technology that ensure safety for home use.

1. The Transition from Professional to In-Home Use
Top Trends in Beauty Care
All findings are based on Signals original data and research unless otherwise noted

2. The developing trend toward personal home-use treatment
is being boosted by the miniaturization of devices -
and improvements in technology which ensures safety.

3. These small, sleek, devices are more convenient and
affordable, and often provide benefits for consumers that
aren’t available in commercial settings.

4. Patents and
Personalized Beauty

5. The global patent landscape indicates the
growing shift from professional beauty device
innovation to a focus on personalized devices.

6. While many of the health and beauty patents originate
in the US, home-use innovation is more dominant in
countries such as China, Japan and Korea.
China
Korea
Japan

7. For smaller players, innovative personalized beauty
devices is already a focus. Bigger players, such as
L’Oreal, are quickly realizing the need for innovation.
Bigger players are shifting patent filings
to nearly 70% home-use devices.
70

8. Personal Beauty Devices
Explode on the Global Market

9. *Data Source: Kline Consulting
The market for
electronic home-use
health and beauty
devices has steadily
grown in Asia,
increasing 29% in 2014
alone*, and spread
across the globe.
29

10. In fact, economic and social
changes in the Asia Pacific
region have resulted in
China, Thailand, Taiwan
and Korea have the fastest
growing personalized
beauty markets*.
*Data Source: Kline Consulting

11. Radio frequency and sonic brushes that clean pores and reduce breakouts
Light therapies to treat skin diseases such as acne or psoriasis
Laser and LED masks and devices to treat wrinkles and other cosmetic concerns
Laser and LED devices for skin tightening and hair removal
Here are some of the most popular home-use beauty
technologies, which often treat conditions at the skin surface:

12. Looking to the Future

13. Although small health and
beauty companies currently
offer the widest variety
of home-use devices, big
players are starting to
expand their offerings.

14. China will continue to dominate the market
Prices will decrease as competition increases
Mass production capabilities will increase margins
Consumers will feel more comfortable with the solutions being offered
Which trends should you keep an eye out for
in the coming years?

15. In addition, services that will see the greatest transition
from professional to home use will be wrinkle, acne
and hair removal treatments.

16. Despite the growing appeal of personal devices, a
number of legitimate issues exist that manufacturers
and advertisers should pay attention to.

17. What are the top 2 consumer concerns
regarding personal beauty devices?
1 2
Whether the
devices match
product claims
made by the
manufacturer
Potential side
effects that
may result from
their usage

18. The Global Beauty
Devices Market report
projected that in 2014,
the beauty device
market had a global
value of $19.7 billion,
and will develop at
a compound annual
growth rate of 18.9%.
18.9
19.7b
$
*Data Source: P&S Market Research
global value
annual growth
rate

19. 3 Key drivers leading to this growth include:
Growing geriatric population
Rise in prevalence of skin diseases
1
2
3 Increase in disposable income for most consumers

20. What can companies do to succeed
in the competitive marketplace?

21. Companies must focus
on making products that
are effective, cost-efficient
and have messaging
that focuses on safety,
trustworthiness and price

22. Traditional technology scouting can’t keep up with
the rapid pace of beauty device innovation, making it
impossible for companies to stay ahead of competitors.

23. The most effective way to gain a competitive edge is to use a
product intelligence platform, such as Signals Playbook™, to
analyze thousands of data sources in a short period of time.

24. www.signalsgroup.com
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