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The Responsive Design
replatform of telegraph.co.uk
Alex Watson
@sifter
Every Roadmap
is a Story
We need more
headcount!
Act I
Challenges
X
I’m not afraid
You Will Be
Act II
Failures
Act III
Successes
Beginning
Middle
End
Thesis
Reversal
ThesisAnti
Reversal
Syn
77
“Clean”
“Instinctive”
“A step change”
“A joy”
“Will save me hours
a day”
vision
“We tell ourselves stories
in order to live”
1. Audience first
2. Remind people of the thesis
3. What is your motivation?
4. Involvement in planning and
process
5. Build the understanding
@sifter
alex.watson@telegraph.co.uk
We’re hiring.

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The Telegraph Responsive Redesign - every roadmap is a story