Presentation at Netcamp 2008

1. 3 lessons science can teach you about internet marketing

2. Jan Sifra

5. 170 

6. 1. Why we simplify things

8. simple rules evolve to complex patterns

13. 1937 Ronald Coase transaction cost

15. transaction costs „ A cost incurred in making an economic exchange .“

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21. banana 2.0 (and one cliché slide)

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35. ...or wait for next-gen platforms

36. marketers cannot really wait, so: DYI

37. Checklists and workflows 1. Write down content possibilities 2. Start from what you have 3. Ask specific questions

40. Ask specific questions 1 E.g.: journalist What kind of journalist could benefit of the material you wrote? How do you pitch him?

41. Ask specific questions 2 E.g.: PPC ads / landing page What is the selling point that you will add to this information? How do you transform it into PPC campaign?

42. Ask specific questions 3 E.g.: picture/scheme How would you sketch this information? Draw simple picture of this material. What would it be?

43. 2. How we learn

49. Message Translation

59. Fit ball Relationships Sex

60. Contextual advertising Science and net

61. Contextual advertising How to enter new market

62. Marketing as translation „ Customers buy for their reasons, not yours. “ - Orvel Ray Wilson

63. 3. Why we fail

68. What did just happen?

75. So, what can we do about it?

76. Install colour detector, stupid.

79. „ Why“ is important: “ Ask WHY f ive t imes a bout e very m atter . ” - Taiichi Ohno

83. CONCLUSION

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87. THANK YOU [email_address]