Enviar pesquisa
Carregar
YouTube Tutorial
•
3 gostaram
•
3,621 visualizações
Chris Sietsema
Seguir
YouTube tutorial document created by Chris Sietsema of Teach to Fish Digital in May 2010.
Leia menos
Leia mais
Negócios
Tecnologia
Diversão e humor
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 10
Baixar agora
Baixar para ler offline
Recomendados
Hoteli Marketing Social Media
Hoteli Marketing Social Media
ameyer66
Twitter Power
Twitter Power
Vivek Bhargava
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...
Lumen Consulting
The power of new media
The power of new media
Charlie Bangkokian Pongsangangan
Getting started in Social Media
Getting started in Social Media
Purple Spinnaker
Samriddhi2010, 28-29, August 2010 - Rajesh Lalwani, Founder and Principal, Bl...
Samriddhi2010, 28-29, August 2010 - Rajesh Lalwani, Founder and Principal, Bl...
Blogworks - helping create brands for the future
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...
Lumen Consulting
Anatomy of a Facebook Post
Anatomy of a Facebook Post
Vitrue
Recomendados
Hoteli Marketing Social Media
Hoteli Marketing Social Media
ameyer66
Twitter Power
Twitter Power
Vivek Bhargava
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...
Exhibitor2010 Lumen Consulting Leveraging Social Media To Drive Better Engage...
Lumen Consulting
The power of new media
The power of new media
Charlie Bangkokian Pongsangangan
Getting started in Social Media
Getting started in Social Media
Purple Spinnaker
Samriddhi2010, 28-29, August 2010 - Rajesh Lalwani, Founder and Principal, Bl...
Samriddhi2010, 28-29, August 2010 - Rajesh Lalwani, Founder and Principal, Bl...
Blogworks - helping create brands for the future
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...
12.10.09 Lumen & CEMA Webinar: Leveraging Social Media to Drive Better Attend...
Lumen Consulting
Anatomy of a Facebook Post
Anatomy of a Facebook Post
Vitrue
Application computer assgmnt on twitter
Application computer assgmnt on twitter
Balqis Nasir
Social Media for non profit
Social Media for non profit
CommNation
Marcus Anderson Visual Resume
Marcus Anderson Visual Resume
Marcus Anderson
Google Apps for Nonprofits: Running Your Nonprofit In The Cloud
Google Apps for Nonprofits: Running Your Nonprofit In The Cloud
4Good.org
Social Media Marketing -Facebook - Estonia 09/2010
Social Media Marketing -Facebook - Estonia 09/2010
Lassi Nummi
The use of online and social media in academia and research
The use of online and social media in academia and research
Ildikó Bokros
Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)
4Good.org
What We Know About Sharing
What We Know About Sharing
Rami Saad
7 1 2013 mindshare start up profile - tout
7 1 2013 mindshare start up profile - tout
Mindshare
specialist uses of Social Media
specialist uses of Social Media
Oxford University - learning technologist
SMS PC 11.1 An Artefact
SMS PC 11.1 An Artefact
Sharon Simcox
Digital video marketing
Digital video marketing
Nkateko Mongwe
You Tube
You Tube
Refat ara jyoti
Copy of you tube pesentation
Copy of you tube pesentation
ReemMuzahem
Copy of you tube pesentation
Copy of you tube pesentation
ReemMuzahem
3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit
QUEsocial
You and your YouTube channel
You and your YouTube channel
Jeff Achen
State Of Online Video 201003
State Of Online Video 201003
watchmojo
Show document 1
Show document 1
hasna_k
Show document 1
Show document 1
hasna_k
Even A State Agency Can Do Social Media9703
Even A State Agency Can Do Social Media9703
scstatelibrary
Youtube assignment
Youtube assignment
balqees91
Mais conteúdo relacionado
Mais procurados
Application computer assgmnt on twitter
Application computer assgmnt on twitter
Balqis Nasir
Social Media for non profit
Social Media for non profit
CommNation
Marcus Anderson Visual Resume
Marcus Anderson Visual Resume
Marcus Anderson
Google Apps for Nonprofits: Running Your Nonprofit In The Cloud
Google Apps for Nonprofits: Running Your Nonprofit In The Cloud
4Good.org
Social Media Marketing -Facebook - Estonia 09/2010
Social Media Marketing -Facebook - Estonia 09/2010
Lassi Nummi
The use of online and social media in academia and research
The use of online and social media in academia and research
Ildikó Bokros
Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)
4Good.org
What We Know About Sharing
What We Know About Sharing
Rami Saad
Mais procurados
(8)
Application computer assgmnt on twitter
Application computer assgmnt on twitter
Social Media for non profit
Social Media for non profit
Marcus Anderson Visual Resume
Marcus Anderson Visual Resume
Google Apps for Nonprofits: Running Your Nonprofit In The Cloud
Google Apps for Nonprofits: Running Your Nonprofit In The Cloud
Social Media Marketing -Facebook - Estonia 09/2010
Social Media Marketing -Facebook - Estonia 09/2010
The use of online and social media in academia and research
The use of online and social media in academia and research
Yes! You can raise $$ on Facebook (and other Social Networks)
Yes! You can raise $$ on Facebook (and other Social Networks)
What We Know About Sharing
What We Know About Sharing
Semelhante a YouTube Tutorial
7 1 2013 mindshare start up profile - tout
7 1 2013 mindshare start up profile - tout
Mindshare
specialist uses of Social Media
specialist uses of Social Media
Oxford University - learning technologist
SMS PC 11.1 An Artefact
SMS PC 11.1 An Artefact
Sharon Simcox
Digital video marketing
Digital video marketing
Nkateko Mongwe
You Tube
You Tube
Refat ara jyoti
Copy of you tube pesentation
Copy of you tube pesentation
ReemMuzahem
Copy of you tube pesentation
Copy of you tube pesentation
ReemMuzahem
3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit
QUEsocial
You and your YouTube channel
You and your YouTube channel
Jeff Achen
State Of Online Video 201003
State Of Online Video 201003
watchmojo
Show document 1
Show document 1
hasna_k
Show document 1
Show document 1
hasna_k
Even A State Agency Can Do Social Media9703
Even A State Agency Can Do Social Media9703
scstatelibrary
Youtube assignment
Youtube assignment
balqees91
How to start a youtube channel in 2021
How to start a youtube channel in 2021
vijaykhera5
DIGITAL SKILLS - YOUTUBE
DIGITAL SKILLS - YOUTUBE
MeghnaBaviskar1
You Tube
You Tube
hamid obaidi
BA9250
BA9250
Jonathan Shambroom
E-Mediat Workshop 4 - Storytelling with Digital Video (PowerPoint)
E-Mediat Workshop 4 - Storytelling with Digital Video (PowerPoint)
madhavi2011
BA9240
BA9240
Jonathan Shambroom
Semelhante a YouTube Tutorial
(20)
7 1 2013 mindshare start up profile - tout
7 1 2013 mindshare start up profile - tout
specialist uses of Social Media
specialist uses of Social Media
SMS PC 11.1 An Artefact
SMS PC 11.1 An Artefact
Digital video marketing
Digital video marketing
You Tube
You Tube
Copy of you tube pesentation
Copy of you tube pesentation
Copy of you tube pesentation
Copy of you tube pesentation
3D Job Descriptions: Using video to recruit
3D Job Descriptions: Using video to recruit
You and your YouTube channel
You and your YouTube channel
State Of Online Video 201003
State Of Online Video 201003
Show document 1
Show document 1
Show document 1
Show document 1
Even A State Agency Can Do Social Media9703
Even A State Agency Can Do Social Media9703
Youtube assignment
Youtube assignment
How to start a youtube channel in 2021
How to start a youtube channel in 2021
DIGITAL SKILLS - YOUTUBE
DIGITAL SKILLS - YOUTUBE
You Tube
You Tube
BA9250
BA9250
E-Mediat Workshop 4 - Storytelling with Digital Video (PowerPoint)
E-Mediat Workshop 4 - Storytelling with Digital Video (PowerPoint)
BA9240
BA9240
Mais de Chris Sietsema
Five Ways to Make Friends with Google
Five Ways to Make Friends with Google
Chris Sietsema
Digital Analytics for Agencies
Digital Analytics for Agencies
Chris Sietsema
Eight Ways to Deliver Relevance with Email Marketing
Eight Ways to Deliver Relevance with Email Marketing
Chris Sietsema
Marketing Analytics: Tag Manager Tutorial
Marketing Analytics: Tag Manager Tutorial
Chris Sietsema
Marketing Analytics: Building a Reporting Format You Can Own
Marketing Analytics: Building a Reporting Format You Can Own
Chris Sietsema
Marketing Analytics 101
Marketing Analytics 101
Chris Sietsema
Email Design Primer
Email Design Primer
Chris Sietsema
Email Extinction?
Email Extinction?
Chris Sietsema
Owned Media
Owned Media
Chris Sietsema
10 Easy Ways to Take Your Website from Good to Great
10 Easy Ways to Take Your Website from Good to Great
Chris Sietsema
Paid Search Match Types
Paid Search Match Types
Chris Sietsema
Email Marketing Tutorial
Email Marketing Tutorial
Chris Sietsema
Content Marketing: Be The Media
Content Marketing: Be The Media
Chris Sietsema
The Data Game
The Data Game
Chris Sietsema
Building an Email Marketing Practice
Building an Email Marketing Practice
Chris Sietsema
Building an Email Practice
Building an Email Practice
Chris Sietsema
Data Drives Decisions
Data Drives Decisions
Chris Sietsema
Fun Social Media Stats
Fun Social Media Stats
Chris Sietsema
Twitter Tutorial
Twitter Tutorial
Chris Sietsema
LinkedIn Tutorial
LinkedIn Tutorial
Chris Sietsema
Mais de Chris Sietsema
(20)
Five Ways to Make Friends with Google
Five Ways to Make Friends with Google
Digital Analytics for Agencies
Digital Analytics for Agencies
Eight Ways to Deliver Relevance with Email Marketing
Eight Ways to Deliver Relevance with Email Marketing
Marketing Analytics: Tag Manager Tutorial
Marketing Analytics: Tag Manager Tutorial
Marketing Analytics: Building a Reporting Format You Can Own
Marketing Analytics: Building a Reporting Format You Can Own
Marketing Analytics 101
Marketing Analytics 101
Email Design Primer
Email Design Primer
Email Extinction?
Email Extinction?
Owned Media
Owned Media
10 Easy Ways to Take Your Website from Good to Great
10 Easy Ways to Take Your Website from Good to Great
Paid Search Match Types
Paid Search Match Types
Email Marketing Tutorial
Email Marketing Tutorial
Content Marketing: Be The Media
Content Marketing: Be The Media
The Data Game
The Data Game
Building an Email Marketing Practice
Building an Email Marketing Practice
Building an Email Practice
Building an Email Practice
Data Drives Decisions
Data Drives Decisions
Fun Social Media Stats
Fun Social Media Stats
Twitter Tutorial
Twitter Tutorial
LinkedIn Tutorial
LinkedIn Tutorial
Último
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Abortion pills in Kuwait Cytotec pills in Kuwait
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
NadhimTaha
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
ssuserf63bd7
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
panmisemningshen123
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
IndeedSEO
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy Verified Cash App Account
Power point presentation on enterprise performance management
Power point presentation on enterprise performance management
VaishnaviGunji
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
CannaBusinessPlans
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
DerekIwanaka1
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon investment
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
uneakwhite
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
kcpayne
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Abortion pills in Kuwait Cytotec pills in Kuwait
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
CannaBusinessPlans
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
pr788182
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
Último
(20)
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
Power point presentation on enterprise performance management
Power point presentation on enterprise performance management
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
Mifty kit IN Salmiya (+918133066128) Abortion pills IN Salmiyah Cytotec pills
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
YouTube Tutorial
1.
What is YouTube?
YouTube is an online video sharing website used by millions. It provides a free service for those seeking to share and view video content. Both individuals and organizations utilize YouTube to upload, watch, promote, share and embed online videos. The third most popular site in the Web behind Google and Facebook, YouTube enjoys more than 90 million unique visits per month. 24 hours of video are uploaded to YouTube every minute. More people view videos on YouTube than all other television, cable and social media networks combined. Other relevant numbers: • 1 billion – The total number of videos YouTube serves in one day. • 12.2 billion – Videos viewed per month on YouTube in the US (November 2009). • 924 million – Videos viewed per month on Hulu in the US (November 2009). • 182 – The number of online videos the average Internet user watches in a month (USA). • 82% – Percentage of Internet users that view videos online (USA). • 39.4% – YouTube online video market share (USA). • 81.9% – Percentage of embedded videos on blogs that are YouTube videos. Sources: Comscore, Sysomos and YouTube, November 2009 Personal Uses Primary uses for individuals are to view and share online video content. Among the entire YouTube community, there are subsets of individuals that create smaller groups and share content based on their particular interests. From gardening to humor, from politics to poetry, YouTube is utilized as a means of sharing infomation and ideas via online video. Share of Views By Category Music Entertainment People and Blogs News and Politics Sports Comedy Education Film Animation How To, Style Source: Sysomos, February 2010 1 © 2010 Teach to Fish Digital, LLC
2.
Business Uses Commercial
and nonprofit organizations use YouTube to promote their brands and share corporate video content with customers, partners, investors and internal teams. Sample business uses include: • Explaining products or services in detail • Creating promotional content (e.g. contests, events, limited time offers) • Conducting interviews with employees or industry experts • Posting customer testimonial videos • Recording meetings • Developing “how-‐to” videos to answer common questions • Re-‐broadcasting television commercials YouTube is utilized by several Fortune 500 companies and 50% of the Fortune Global 100. Fortune Global 100 Companies Active in Social Media 70% 65% 60% 54% 50% 50% 40% 33% 30% 20% 10% 0% Twitter Facebook YouTube Blogging Source: Burson-‐Marsteller Evidence-‐Based Communications, February 2010 Primary Features • Video embedding -‐ Users can insert a YouTube video into Facebook and MySpace accounts, blogs, or other Web sites where anyone can watch them. • Public or private videos -‐ Users can elect to broadcast their videos publicly or share them privately with friends and family upon upload. • Subscriptions -‐ Users are able to keep track of their favorite users' new videos. • Record from Webcam -‐ Users with a webcam and Flash software are able to instantly record video responses or normal videos onto the site rather than having to prerecord and then upload the video. 2 © 2010 Teach to Fish Digital, LLC
3.
Video Attributes
1. Video Title – Use a simple title that includes search keywords if possible. 2. Videos by Creator – A link to other videos from this account holder’s Channel. 3. Subscribe – An option to subscribe to this person’s videos. New videos will appear in your YouTube account inbox when they are created. 4. Video Play Options – Play and pause the video and adjust volume controls. 5. Video Time / Length – Numeric and visual display of where you are in the video. 6. View Controls – Expand or contract your view of the video on your screen. 7. Video Creator – The account name of the person who created this video. 8. Video Description – Provide descriptive text to explain the video content. 9. Views – The number of times this video has been viewed on YouTube 10. Review – Give feedback for the video with a “thumbs up” or “thumbs down” rating. 11. Share & Save – Share or send the video to friends and colleagues. Save the video to your favorites, or include it in a playlist of videos you enjoy. 12. Embed Option – Access code to copy and paste on a website or blog so that the video can be shared outside of YouTube. 3 © 2010 Teach to Fish Digital, LLC
4.
Creating an Account
Since YouTube is property of Google, creating an account is very easy, and chances are you already have one. If you have not yet created a Google/YouTube account, follow the following steps. 1. Select the “Create Account” link at the top of the page on YouTube.com. 2. Select a username that aligns with your personal identity or company name. Indicate your location, postal code and date of birth. 3. From here you will be able to add assign this YouTube account to an existing account or create a new Google account. 4. After step 3, you have successfully created your YouTube account. At this point, you can customize a YouTube Channel, upload new videos and refresh account settings. 4 © 2010 Teach to Fish Digital, LLC
5.
Recording & Uploading
There are literally hundreds of available recording devices for YouTube video content. From sophisticated, high definition digital video recorders to inexpensive tools that fit in your pocket, like the Flip below, your decision when choosing a recorder will depend upon your goals with YouTube, your audience, your content and your budget. You can even record video from an enabled mobile phone or your computer’s webcam. As long as you can create and export a digital file, your device will work with YouTube. Accepted file formats include: • Windows Media Video (.WMV) • .3GP (cell phones) • .AVI (windows) • .MOV (mac) • .MP4 (ipod/psp) • .MPEG • .FLV (adobe flash) • .MKV (h.264) YouTube places a size limit on videos that can be uploaded. No video can be greater than 2GB in file size or 10 minutes in length. Once you have a video that is suitable for uploading, follow these steps: 1. Click the upload button 2. Select a movie from your computer or record a video from your webcam. 5 © 2010 Teach to Fish Digital, LLC
6.
3. Name the
video – use a descriptive title and helpful description 4. Use tags – these are keywords that indicate what the video contains 5. Select a video category 6. Decide to make the video public or private 7. Choose sharing and publishing items to allow/disallow comments, ratings, embedding, etc. 8. Save your video settings 9. Wait for processing – usually a few minutes but can depend upon the size of the video. 10. Share it on Facebook, Twitter and Google Reader using AutoShare options. Once the video is process and live on YouTube in public or private settings, you may also choose to embed the video onto a website or blog by copying and pasting embed code wherever you want to show it. 6 © 2010 Teach to Fish Digital, LLC
7.
Editing Video Once
a video has been uploaded, YouTube allows users to enhance and modify each file. Audio, annotations, captions and subtitles can be included. To edit your video, simply click on your account name in the upper right-‐hand corner of the YouTube page and select “My Videos”. Choose the video you would like to edit by clicking the “Edit” button next to that video. Audio – Add various music, hymns and beats by selecting the audio tab. The music will replace the existing audio. Choose from a number of musical genres, artists and titles. Annotations – Add textual callouts and speech bubbles during key moments in your video. Include calls to action, invitations and links to other YouTube content (videos, channels, playlists, search queries, etc.). Choose when and where your annotations will air within the video. Add one or multiple annotations. You can save annotations and continue editing prior to publishing the video. Captions – Insert captions for hearing impaired audiences and those speaking other languages to enjoy your video content. Unlike annotations, captions cannot be typed directly in the interface. Captions must be uploaded as a special file that denotes the text you would like inserted. For more information visit YouTube’s Help section on the subject. 7 © 2010 Teach to Fish Digital, LLC
8.
YouTube Channels By
virtue of having a YouTube account and uploaded video, you have a YouTube Channel. A Channel page is similar to your YouTube home base. This is the place where you and others can view and share all the videos you have uploaded to YouTube. People can subscribe to your Channel to receive updates when new content is created. Channels can be customized to your personal preference or to match your brand look and feel. Here are some features YouTube provides for customizing Channels. First, you must go to your YouTube channel. Click on your account name in the upper right-‐hand corner of any YouTube page and select “My Channel.” At the top of your Channel, you will have several options from which to choose: Bulletins: Post messages or status updates to alert subscribers of new content, relevant alerts and promotions. Bulletin messages will appear on your Channel and be sent to your Channel’s subscribers. Settings: On the settings tab, Channel owners can edit the Channel’s title and tags. Tags contain meta data that help visitors understand what your Channel is all about. Themes and Colors: Customize the appearance of your YouTube channel with Themes and Colors. You can select from several available color schemes or create your own. By hitting the “show advanced options” link, you can select specific colors for backgrounds, wrappers and text on your Channel. Save each different theme you create by clicking the “new theme” button. You can also upload custom background images to further align your Channel with your personal or corporate brand standards. Hit “Save” to apply your changes. 8 © 2010 Teach to Fish Digital, LLC
9.
Modules: This tab gives you the control over what specific pieces of content you would like to appear on your channel. Determine what specific information you would like to share with Channel visitors and subscribers. Videos and Playlists: Similar to modules, this tab allows Channel owners to decide what video content should appear on the Channel. Choose to show your own videos and/or the videos you have selected as favorites. You can also show your playlists on your Channel. Playlists can be used to group videos in thematic lists. Within this tab, you can choose to show a featured video or list them all in a grid layout. 9 © 2010 Teach to Fish Digital, LLC
10.
Advertising Opportunities YouTube
offers three basic programs for advertising and promotion. 1. Text and display ads via the Google Content network 2. YouTube promoted videos 3. Involved advertising programs and branding campaigns Google Content Network Using Google’s advertising platform, Google Adwords, advertisers can select specific sites on which they would like their marketing messages to appear. YouTube is just one of those sites. By creating a Google AdWords account and choosing to promote text-‐based, display (like the example above) or video ad in the Content Network, your organization can promote itself on YouTube. Ad space can be purchased on a cost per click or cost per impressions basis. Read more about the Content Network. YouTube Promoted Videos If your business has a video or Channel that you would like to promote, YouTube Promoted Videos allows you to do so. Similar to Google AdWords, advertisers must choose keywords with which they would like to associate their video content. Promoted videos appear in YouTube search results or near videos with related content. For more information, see ads.youtube.com. Advertising Campaigns – Many businesses participate in other opportunities from YouTube in which ads are displayed on the YouTube Home page, as expandable takeovers that fill the visitor’s entire screen or as in-‐ stream messages that overlay videos as they are played. All these buys require a greater investment and typically a media buy through an ad serving company like DoubleClick, Bluestreak or PointRoll. View the YouTube media kit for further information. 10 © 2010 Teach to Fish Digital, LLC
Baixar agora