2. Tata Global Beverages Limited- Historical
Milestones
 Pre 1963 James Finlay
 1964 Tata Finlay established to develop value added Tea
 1976 Tata Finlay takes over tea production and marketing
operations of James Finlay
 1987 A wholly owned subsidiary, Tata Tea Inc, set up in the U.S.A.
 1992 Joint Venture in Sri Lanka, Estate Management Services (P)
Ltd. formed
 1993 Joint Venture alliance with Allied Lyons plc - Tata Tetley
established
 1995-96 65% share Lankan JVC acquires 51% shareholding in
Watawala Plantations Ltd
 2010 Name changed from Tata Tea Limited to Tata Global
Beverages Limited

3. Overview
 57% growth in sales volume over the last 5 years.
 Tata tea sells 90% of its teas in the packet form
and 10% in loose or bulk form in India.
 One of the largest distribution network in the
country – consisting of 38 C&F/CA agents, 2500
stockiest and 1.7 million outlets.
 It owns 51 tea estates in India and produces over
60 million kg of black tea.
 It has a significant presence in over 35 countries
worldwide.

4. Vision
 Be India's foremost tea based beverage company.
Mission
 Achieve market and thought leadership for
branded tea in India.
 Be recognized as the foremost innovator in tea
and tea-based beverage solution.
 Drive long term profitability growth.
 Co-create enhanced value for all stake holders
 Make Tata tea a great place to work.

5. Company policy for employees
 Tata Global Beverages Limited is a vibrant
Company with over 34,000 employees spread
across the country.
 Tata Tea's "People Philosophy" is :
 Attract good people
 Retain the better people
 Advance the best people
 Career growth based on performance
 Need based and value added training
programmes
 Attractive, market based pay linked to
performance

6. Overseas Business
 Australia
 Poland
 Russia
 Kazakhstan
 West Asia i.e. Iraq, Kuwait, Jordan, Qatar
 North Africa i.e. Nigeria, Sudan, Algeria

7. Sources Auction centers
 Guwahati
 Assam
 Calcutta
 Dooars
 Siliguri
 Kerala
 Cochin
 Conoor
 Coimbatore

8. FINANCIAL STATEMENT
Particulars Audited Year ended March 31, 2010
TATA TEA
Net Sales / Income from Operations 578295
Other Operating Income 3797
Total Operating Income 582092
Total Expenditure 520220
Profit from Operations before Other Income, 61872
Interest & Exceptional Items
Other Income - Income from Investments(Net) 3406
Profit Before Interest & Exceptional Items 65278
Interest (Net) 2793
Profit after Interest but before exceptional 62485
items
Other Exceptional Income / (Expenditure) (Net) 1613
Profit before Tax 64098
(a) Current 24386
(b) Deferred 381
Profit after Tax 39331

9. BRANDS

10. 1.) TATA TEA INC.
• Tata Tea Inc.'s production facility is located on a 4.5 acre
plot in Plant City, Florida.
• In order to service more customers,
the production capacity was doubled
in 1994.
• In the last few years, the company
has manufactured and supplied to
customers more than 40 different
instant tea products.

11. 2) Tata Coffee Limited:
 Tata Coffee Limited (TCL) is the largest Coffee
Plantation Company in Asia with estates located in
Coorg, Hassan & Chickmagalur districts of Karnataka.
The Company also grows Pepper and Cardamom in its
Coffee Estates. The Company's Timber resources
include Rosewood, Silver Oak and other miscellaneous
trees.

12. 3) Tata Tea (GB) Ltd.
 100% subsidiary formed in March 2000.
 Incorporated as the special purpose vehicle for
purchase of the shares of The Tetley Group Limited.
 Total share capital of GBP 71 million, of which GBP 60
million subscribed to by TTL, GBP 10 million by Tata
Tea Inc. & GBP 1 million by Tata Sons.
 The company has assumed the burden of Debt to the
extent of GBP 211 million for the balance portion of the
total cost of Tetley acquisition, which insulates TTL
from any downside thereof.

13. JOINT VENTURE OF TATA
TEA
1) Watawala Plantations:
 undertook the management of 18 selected prime tea
estates, in all elevations of low, medium and high-
grown, with few rubber plantations and the country's
only palm oil factory.
 In total the area of plantations
spread over an area of 12,442.13 ha
(hectares) out of which
41% is tea, 18% is rubber and 8%
is under palm oil cultivation.
Approximately 7% is kept aside for
the purpose of fuel wood and the
remaining is uncultivated.

14.  Instant Tea:
 (All products are cold water soluble)
 Instant Tea Division caters to customer specific product
and are used for light density 100% Teas, Iced Tea
Mixes and in the preparation of Ready to Drink (RTD)
beverages. Instant Tea powder is packed in bulk
packages of 20/25/35 kg each.
 Instant tea powder - for RTD
 Instant tea powder - (Green Tea)

15. 3) PACKED TEA:
 Tata Tea Premium:
 The flagship brand of our company, was launched in 1987.
The brand promises a cup of tea that gives ‘Asli Taazgi'
(real freshness) to the consumer.
 Tata Tea still maintains and delivers on its promise of
bringing a refreshing cup of tea to the consumer, from the
choicest tea leaves.
 In 2000, Tata Tea has successfully
positioned itself on the 'Asli Taazgi,
Asli Mazaa' (real freshness, real fun)
platform.

16. ii) TATA TEA AGNI:
 the company intends to further consolidate its presence
in the large and promising economy segment by
leveraging the tremendous equity of the flagship brand
and allowing consumers access to the popular TATA
TEA brand.
 The new Tata Tea Agni not only offers an innovative
blend consisting of 10% high quality extra strong leaf,
but also comes in stylised superior quality packaging
unmatched in this segment.
 At favourable price points of Rs. 5,
Rs. 10 and Rs. 30".

17. iii) Just Launched Tata Tea Gold:
 A tea that has aroma coupled with a refreshing taste.
 Introduced as an upgraded variant of Tata Tea brand.
 The pouch, made of thicker polyester laminate, ensures
that the aroma is retained in the pack.
 The offering is priced only slightly higher than the Tata
Tea brand: at Rs.45 for 250 grams and Rs.90 for 500
grams, making it competitive and attractive for
customers.
 "Naa kahoge toh pachtaoge"
as its sign-off line.

18. iv) Kanan devan:
 Specifically sourced from the Kanan Devan Hills, Kanan
Devan tea is characterized by its unique taste preferred
throughout South India.
 Today the brand is a leader in its own right throughout
South India selling about 7 million Kgs of Tea.
 the brand sells in Kerala, Karnataka, Tamil Nadu and
Goa.

19. v) Gemini:
 The brand Gemini, is a dust tea, sold in the states of
Andhra Pradesh, Madhya Pradesh, Chattisgarh, Tamil
Nadu and Karnataka.
 the focus of this brand is to be a strong regional player
in the state of Andhra Pradesh.
 The brand has been successfully positioned as "a
strong tea for strong family relations".

20. VI) Chakra Gold:
 A blend of high quality Assam CTC Dust teas.
 A strong No 2. Brand in the high quality & high priced
Premium Dust tea Market of South India.
 Theme of Golden touch and Golden woman have
inspired millions of Consumers across south India to be
the loyal consumers of Chakra Gold , Golden Taste.

21. VII) Tata Temptations:
 A premium, orthodox leaf tea.
 Offers tea connoisseurs a ‘Rare Flavour of Assam Leaf’
that delivers a unique taste and aroma.

22. GIRNAR TEA

23. Company Name : Girnar Food and Beverages
Pvt Ltd.
Business Type : Manufacturer, Trading
Company Product/Service.
We Sell : Tea,Packeted Tea, Instant Chai, Tea
bags

24. •Girnar tea was formed in 1978
•Main Customers: India, Poland, Middle East (Dubai)
•Total Annual Sales Volume: US$2.5 Million - US$5 Million
(2010 yr)
• Total Annual Purchase Volume: US$1 Million - US$2.5
Million (2010yr)
•Export Percentage: 41% - 50% (2010 yr)
•Factory Location: Mumbai, Sri lanka, Factory Size: 10,000-
30,000 square meters

25. -Dubai (UAE),
-Warsaw (Poland),
-Chicago (USA)
-Colombo (Sri Lanka).
-Sydney,
-New York,
-Muscat,
-Mombasa &
-Konakary

26. -Kolkatta
-Coimbatore
-Coonoor
-Kochi
-Dispur
-Siliguri

27. -Girnar Gold
-Girnar Lemon
-Girnar Peach
-Girnar Adrak
-Grinar Green
-Girnar Elaichi
-Girnar Masala
-Girnar Cardamom
-Girnar Royal

28. - Loose Packeted Tea
- Teas Bags
- Instant Teas
- Black Teas
- Green Teas
- Instant Chai Teas
- Flavored Teas
- Herbals Teas
- Gourmet Tea

29. INDIA INTERNATIONAL
-Assam -Kenya
-Nilgiris -Madagascar
-Malawi
-Darjeeling
-
-Mauritius
-South Africa
-Tanzania
-Uganda
-Zimbabwe