2. NAME ROLL NO.
GROUP
MEMBERS…….. 61
SAYALI
PARALKAR.
YASIR
SIDDIQUI.
62
HUISSEN PATEL.
63
DEEPAK
PATEL.
64
3. INDEX……….
INTRODUCTION.
TYPES OF EVENT HANDLE.
HOW TO ORGANISED EVENT.
THE ROLE OF EVENT
MANAGEMENT COMPANIES IN
INDIA.
SCOPE.
INDIAN SCENARIO.
4. INTRODUCTION:-
Event management is the application
of project management to the creation
and development of festivals, events and
conferences. Event management involves
studying the intricacies of the brand,
identifying the target audience, devising
the event concept, planning the logistics
and coordinating the technical aspects
before actually executing the modalities
of the proposed event.
5. Type of Events
Handled:-
Event management companies
organize corporate events apart from
product launch, press conference,
corporate meetings, road shows, grand
shop/office openings, music concerts,
award ceremony, investiture ceremony,
film premiere party or film
launch/release party, awareness
events/campaign party, variety of
fashion shows, as well as many types of
private gigs such as weddings, reunions,
passing out parties, engagement as well
as not to mention the birthday parties.
6. HOW TO ORGANISED
EVENT
The art and science of managing an event has
become a specialized discipline and requires multi
faceted skills. Following are 10 things to keep in mind
while organizing an event .
Knowledge is power
In order to make an event successful,
understanding and knowledge is crucial. No two
events are the same and understanding the nuances
of what is required for a particular event is crucial.
Events such as corporate meetings have their own
demands of protocol and procedures. Entertainment
events such as concerts require knowledge of various
supporting resources to be put in place.
7. Set the Stage:
What is perfect for a few persons may
turn out to be a claustrophobic experience
for a hundred. It is very important to know
the number of people who are expected to
attend the event beforehand. Make sure the
customer has intimated his requirements to
you clearly. The choice of the venue will
depend on this factor. Very often the
decision of choosing a venue is taken jointly
with the customer. After the venue is chosen
it is essential to obtain maps, scout the
location, and take notes.
8. Prepare today, execute tomorrow:
Once a high level understanding of what needs
to be done is obtained, it’s time for the planning
phase. Chalk up a plan of which actions to be taken,
and when. Assign responsibilities to the various
actors within you team. Track the progress of each
such planned action to completion. Before a big
event, it is crucial to conduct dry runs and
simulations. If possible, do involve the customer in
such a dry run and walk him through of what he may
expect during the actual event. This will prevent
unpleasant surprises.
9. Time it Right:
When planning an event, work out a plausible
time span. No event should be hurried, hectic affair
and neither should it be a long drawn affair which
puts the audience's patience under test. The
agenda should be well balanced, with adequate
time contingencies built in.
Tools of the trade:
It is also very important to have a grasp over
the technicalities that run the show. Arrangement
of proper technical equipment and skilled
technicians is of prime importance. Nothing can be
more embarrassing than a piece of equipment
malfunctioning in the middle of the show. Pay
attention to detail – for example when two
projectors are beaming simultaneously on two
ends of the stage.
10. Rules are not always meant to be
broken
Organizing an event also requires number of
approvals, permissions and procedures to be obtained.
These range from permission from the police, civic
authority clearances, environmental clearances etc.
Make sure you, or your customer, have sought and
obtained all necessary approvals and permissions. Stick
within the boundaries of the provisions during the
event. Never ever make the mistake of landing up in the
wrong side of the law.
11. The role of Event Management
Companies in India:-
Over the years, event management companies
have grown in number, strength and popularity.
And this phenomenon has been around since quite
a few years now. In earlier times, it used to be
surprising that there were fully operating event
management companies for managing events that
happened far in between.
Gradually, the importance grew and now it has
become one of the thriving industries in the
economy. It has generated employment of a very
creative and innovative kind.
12. Scope:-
The event management industries cover a
wide scope so far..With the Indian economy
opening up and throwing open its doors to
global MNCs, there has been a sea change in
the way large corporate houses do business.
14. Present scenario of event management.
The structure of the event management market in India is slowly changing from
an unorganized framework towards an organized market. The market for event
management in India is expected to witness growth of 25% p.a. and reach INR 23 bn
by 2012. Event managers are in great demand with the rise in corporate and
personal events needing professionals to manage them.
The competitive landscape identifies major event management companies in
India including their company overview, services offered and operations.
15. Conclusion.
Taking into account both the festivals managed by us, it can be concluded
that to make an event successful the management needs to take every small
details into consideration. Since it is a real life project, hence components of
project management need to be properly analysed. The event management is
a part of the service industry; hence it should pay more attention towards
retaining the high quality of the service offered. Effective team coordination
coupled with efficient leader can make a great difference on the D’ day. Day
by day the degree of competition is increasing in the event management
industry; hence the event management team should introduce some element
of competitiveness to make their service distinct from that of their
competitors