SnowSports Industries America (SIA), National Ski Areas Association (NSAA), National Ski and Snowboard Retailers Association (NSSRA) and Learn to Ski and Snowboard Month put together this presentation for an Industry Breakfast Presentation on “Growing Participation” at the 2011 SIA Snow Show in Denver, CO. Take a look at how we can get new skiers and snowboarders into our sport and how we get those already in it to keep coming back for more.

1. Growing Participation Breakfast Friday, Jan, 28 – 7:45A Photo Courtesy of CSCUSA -- Telluride

2. David Ingemie President of SnowSports Industries America

3. Tim Petrick SIA Chairman President of Group Rossignol North America

5. At the outset, please accept my apologies for using the words skiing or skiers to describe everyone who slides on snow – Alpine, Snowboard, Tele, Mono, AT, Nordic, and ski bikers!

7. We will not solve skiing’s problems this morning but I am hoping that we can begin the process of working together to begin the process.

10. While the USA, Austria and Italy have grown, Japan, Canada &Switzerland have all seen fewer tickets sold.

13. The reduction in ski sales has been offset by snowboard sales which are estimated at 1.2M units annually.

16. Bring back lapsed participants – there are 5 to 10M people who “used to” ski.

17. Create more opportunities to get involved with snow sports – local hills, city jib parks, affordable skiing.

18. Get existing skiers to upgrade their gear, have more fun and spread the word.

19. Discover new aspects of the sport that you can get better at as you get older

21. Top Ten Things to Know about Growing Snowsports SIA Snow Show Denver, CO January 28th, 2011

23. Thank You

24. Raelene Davis Director of Marketing, Ski Utah

26. Learn to Ski & Snowboard Month What is it?

27. National Grassroots Initiative 34 States 300+ Resorts

28. Introduced in January 2009 by Resort Associations with wide-spread industry support

29. Industry Support National Associations – NSAA, PSIA-AASI, NSP, SIA, USSA Regional/State – 19 associations representing 34 states Resorts – over 300 nationwide Reps – EWSRA, WWSRA, NEWSR, SWRA Buying Groups – SSL, SMC, Sports Inc Trade Media – SKI, Skiing, Powder, Mountain Sports and Living, Snowboarder, TransWorld Snowboarding, TWB, Freeskier, Snowboard, Skier News, OnTheSnow.com, SAM and more Non-Profits – WinterKids, SOS Outreach, YES Clubs and Councils – National Ski Club Newsletter Consumer Show Producers - Bewi

30. WHY Learn to Ski & Snowboard Month?

31. Empowers State & Communities Innovative & Energizing Message Consistency – “Humans Were Never Meant to Hibernate”/Take a Lesson Time Limit and Focused - January Industry Supported Act Locally/Think Globally

32. www.skiandsnowboardmonth.org Launched mid-November 2010 20,000 Visits 17,000 Unique Visitors Representing 74 countries 65,000 Page Views 2:25m Time on Site 3.45 Pages Viewed/per person More than 86% New Visitors

33. Content Interest #1 - Learn & Improve #2 - Just For Kids #3 - How to Dress #4 - Taking Lessons from a Pro

34. Is It Working?

35. WOW!

36. PR & Publicity Media Value $3,000,000+

37. Endemic Media Support SKI Skiing Powder Freeskier Snowboard Snowboarder TransWorld Snowboarding Mountain Sports & Living Ski Area Management Skier News OntheSnow.com Liftopia.com Skis.com Media Value: $250,000

38. Mid-term Lesson Results PA – 2,118 LSSM Coupons Downloaded NH – 4,100 Lessons VT – 908 Lessons NY – 3,100 LSSM Vouchers Downloaded Jiminy Peak – 32% of New Lessons from LSSM Park City Mtn Resort – Goal, 4,000 Lessons Deer Valley & Maine Sold Out of Lessons

39. Industry Stakeholders Ski Resorts Retailers Suppliers

40. The Bottom Line Learn to Ski & Snowboard Month will: Help YOU gain new customers Help YOU make more $$$ Position snow sports as fun Debunk the “myths” Get more people passionate about snow sports

41. Growing the Sport… We’re all in this together!

42. We Want YOU!

43. How to Get Involved Financially contribute to the initiative. Use LSSM Logo on Web site, ads, etc. Display LSSM marketing materials in place of business. Donate gear for contests All of the above, plus…Create a special Learn-to program and advertise it; sponsor the creation of collateral material; do whatever works for you…be creative!!!!

45. Posters strategically placed at over 300 resorts nationwide

46. Become an LSSM Ambassador and Join … Glen Plake, Bode Miller, Caroline Gleich, Ross Powers & Others.

47. To learn more about getting involved, visit Booth #4512

48. Success…Non-hibernating Humans

49. Glen Plake Sponsored by Elan & Dalbello Learn to Ski & Snowboard Month Ambassador

50. Meeting Glen Plake can be a hair-raising experience!

52. Glen Plake Learn to Ski & Snowboard Month Ambassador

53. Paul Prutzman Chairman of National Ski & Snowboard Retailers Association

54. Giving a Voice to Snowsports Specialty Retailers Paul J Prutzman, Chairman

58. A Personal View of Snow Sports Shrinkage From 5 Areas within 30 minutes to 1 7 Buying Managements Out of Business in My Hometown Is It Just “Change” or “Decline”

59. Takeaways Hoping for success is not enough We share the same boat and will make much more headway pulling together

60. Questions & Comments

61. Photos Courtesy of CSCUSA ADJOURNMENT Thanks for coming & enjoy the Show!