Magazine Analysis

1. Magazine Analysis
Sian Baga

2. Large and bold
masthead to make it
stand out to customers.
It is in white writing to
contrast with the red
background this again
makes it stand out. As
well as this the writing is
serif which makes it
seem soft and less
harsh.
Plug. White writing to stand
out. Overlaps title. Sans Serif
writing which is more harsh so
stands out. ‘Stories of the year,’
this emphasises the popularity
of the magazine and it shows
that they are up to date with
their stories. This plugs what's
inside the magazine.
Splash Image of well known
artist. Usually Pop artist.
Attracts audience interested in
pop music. The artist is holding
a guitar which relates to the
headline. The image is a
medium shot.
Large main cover line, in a
different colour to show its
importance. Relates to the
picture. Serif writing but a
different font. Headline
mentions ‘guitar’ which relates
to main image.
Cover lines. Sans serif
font. Artists names in
bold to attract readers.
White writing so it
stands out more on the
background.
Bottom strip, smaller
font. Aimed at people
who pick up the
magazine.
Colour scheme The main
background colour is dark so
white writing is used to contrast
this. However the background
colour gets lighter around the
image to make the artist stand
out more. Red is used in the
title as it is the main colour of
the brand, this shows the
importance which is why red is
used for the main story and the
extra information to attract its
target audience.
Price, small font. The price is £3.99 which shows that the audience
targeted are willing to pay a high amount for the popular magazine.
Puff. Large and bold to attract the audience. Shows it’s a feature of the magazine.
One off. Buzz words are used to make the audience drawn into the magazine.

3. Title says what the page is. Its bold and in sans serif so it is clear to
the reader. The colour of the background is black which is makes
the white and red writing stand out. The Q is the generic red
colour of the brand as well as being serif.
Sub Images, Gives
a preview of
what's in the
magazine. Also
links with the
subheadings.
Issue, shows
the date of
the issue.
Shows how
up to date
the magazine
is.
Page numbers,
shows the reader
which pages show
what artist. This is
so it is more
convenient for
the reader to go
to there preferred
page
Headline, Large and bold to show the
reader what is in the magazine. Bright
colours used to make it stand out. ‘46-
Page celebration’ shows that it is a one
off.
Subheadings, Sans serif writing,
bold and in black font to make it
stand out more.
Page style, the left page seems to be bolder and has
more colour to make it more appealing. The other
page titles ‘also in this issue’ making it seem less
important. It also seems more monochrome as it has
less colour.
Extra Information, shows
what else is in the
magazine if the reader is
not interested in the main
spread.
Large
Description, Tells
the reader a bit
about what is on
the page. This is
unusual for most
magazines as they
usually just do a
subheading and
page number
and/or a sentence
for their
‘description’.

4. Main Image, shows the reader what the page is about. Large to bring
attention to the page. Picture links with the text on the page. The image is
of a band this is shown by the number of people and by them holding
instruments that the audience assumes them to play. The image goes over
two pages.
Extra Information,
This is kind of like a
plug to the reader to
get them to read
more of the
magazine. It gives sub
headings and sub
pictures to give the
reader another sneak
peak into the
magazine.
Quote, The quote is large and bold to
indicate that what the person has said is
important. The writing is sans serif and
black as it makes stand out more. The
name is in red and sans serif to make it
stand out more.
Puff, Red background with white and black writing. Generic
colour of Q. Shows facts that the reader might be interested
in. In the middle of the article so makes it different to other
magazines. however it is in small font which can be easily
dismissed so might not be that important to the double
page spread.
Title, Large and
bold. Stands out to
the reader. Shows
the reader who or
what the article is
about.
Subheading, Smaller
font but still bigger
than the article font.
In red to make it
stand out with one
word being
highlighted to show
the importance.
Gives a bit more
detail about the
article and what it is
about.
Logo, shows the title
of the magazine and
what the issue is
about. As this issue
features a special
this seems to be a
one off.
Article text, small
font, large amount
of text. This is
specifically aimed at
the reader. It’ll be
related to the title
and picture. It is set
out in columns
which is quite
generic for
magazine articles.
Colour scheme, the
colours used are
quite appealing to
an audience as they
are bright. The
white space makes
the writing contrast
as it is black.

5. Plug, The number 6 is large and bold, its
also in a red colour to stand out. This will
attract the audience into buying it
because they have free posters. The
audience will think they are getting their
moneys worth.
Masthead, Bold and in sans serif to stand
out to the audience. The exclamation
mark is part of the brand but also makes it
stand out. It is in a white colour which
contrasts well against the background. As
well as this it is being covered by the main
splash image to show that the title of the
magazine is well known by their audience
Puff, Makes the magazine stand out
from others. Exclusive special
specifically for the audience of the
magazine.
Cover lines, preview of what else
is in the magazine. Smaller font
but still bold to attract its
audience. Uses more well known
artists to stand out but features
less known as well. They are on
the left of the magazine to be
more likely seen.
Plug, the word ‘Win!’ is large and bold as
well as being a yellow colour to stand out.
This will encourage people to buy the
magazine for what they could potentially
win.
Colour Scheme, The colour scheme of the
magazine is quite dark and fiery which is
why blacks and oranges are used. This
gives a preview of what genre in music
they aim at their audience. The white
writing stands out well on the dark
background. This will make people appeal
to the magazine
Splash Image, This is the main image
on the cover. It is large and overlaps
the title to show the importance of
the image. As it overlaps the title it
makes the artists look like they are
coming out of the page which makes
them stand out more.
Sub Image, This gives a preview of
what else is in the magazine. Links
with the sub cover line underneath
The main cover line is large and
bold, it is also in sans serif writing
to make it stand out more as well
as being in white writing. It tells
the audience what the main story
is as well as linking to the splash
image.
Price, the price of the magazine is £2.20 which is still quite expensive but as its
quite a popular magazine for this genre of music most people will be willing to
pay. Also with the plugs the audience will thing they are getting there moneys
worth from it.
Top strip, All on one line at the top. It
looks ripped to give a preview to the
audience of what's in the magazine.

6. Colour scheme, The colour
scheme of the magazine is quite
dark, this is why reds and blacks
are used. It goes with the theme
and music genre as rock is
deemed as quite dark and heavy
music. For the subheadings the
colours are yellow and black
which represents caution. This
goes well with the genre of the
magazine.
Main Image, This stands out and
fills most of the space on the
contents page. It acts as a
background for the contents. It is
also a preview for an article
which is why at the bottom it is
overlapped by the page number
and title.
Subheadings, In some magazines the
subheadings are the title of the page
for the contents, however in Kerrang!
the magazine is split into 6 separate
topics. They are in yellow and black
writing which stands out well against
the plain white background.
Page Numbers, They are bold and in
brackets. Correspond the title. The
main reason for the contents. It
helps the reader get to there
preferred page
Title, The title is sans serif writing which is quite bold. It is also white which stands out against the dark red
background. The title shows the audience what page it is. The black around the title makes it look 3D so it
stands out better than normal writing on the page.
Editorial Message, This is the message
which the editor leaves in the magazine
for the reader. In some magazines it is
the same each issue but in others it
changes. At the bottom it is signed by
the editor to give it a more personal
touch. The writing is in white which is
better seen against the black
background. A picture of the editor is
also shown next to it.
Issue Number/Date, This shows the
reader which issue of the magazine it
is and the date released. The reader
can see how up to date the magazine
is by this.
A cover preview is placed in the
contents so readers don’t have to
keep flicking back to the front cover.
The orange writing stands out to show
something different. In this case it is
the contents for what is on the front
cover. The cover preview shows which
pages belong to which cover line on
the cover. This makes the magazine
easy to navigate through for the
reader.
Sub Image, This is used to give a
preview of what's in the magazine,
it corresponds to the page number
and sub heading underneath
Small Description, underneath the
page number and its title the
description is short and to the point.
It describes a bit about the page
that its relating to.

7. Main Image, This
shows two of the
band members which
relates to the band
the article is talking
about. It is the
largest picture on the
page and takes up
the majority of the
space.
Title, This is the
title of the double
page spread. As it
is called ‘the big
story’ it shows the
audience it is one
of the main
articles in the
magazine. It uses
the black and
yellow colour
which stands out.
Subheading, The
subheading ‘News’
relates to the
contents page and
the sub topics on
the page. The font
matches the title
on the contents
but is slightly
smaller this is so
the audience
knows which topic
it is relating to but
it doesn’t over
power the page. Quote, This is in a
bigger and bolder
font to stand out
from the rest of
the article . It is
placed near the
middle to attract
the readers
attention. It
relates to the rest
of the article
however it may
have some
importance which
is why it has been
placed in a well
seen location.
Colour scheme, The colour scheme of the magazine is quite bold. The white writing stands
out against the black background. This is unusual as most magazines have a white
background with black writing as it is brighter and may be more appealing. However, As the
background is black it reflects the magazine genre, as rock is deemed as quite a dark and
bold music type. The boarder of this double page spread is yellow and black which again
reflects the genre of the music as yellow and black means caution.
Article, This article is an interview with Tonight Alive’s lead singer. The
article is set out in columns which is considered normal for magazine
articles, the question is bold and the lead (Jenna Mcdougall’s) answer is
in smaller font and less bold. The article is specific to the reader of the
magazine who is specifically interested in the band.
Sub Images, The
images relate to
the article/ who
the article is
about. It also
relates to the
caption. It gives
the magazine a
more visual look.
Captions, The captions link with the
pictures. It tells the reader a little about the
picture, for example, what they are doing in
the picture or who they are.

8. Masthead, it is the title of the magazine so it has to stand out to the audience.
The writing is sans serif and is bold which makes it easily seen.
Issue Date, This just shows the
date of release for the specific
issue. The audience can see
whether it is up to date or not.
Splash Image, This takes up the
majority of the space, which
makes it stand out to the
audience. As the audience can see
who is on the front cover they get
an idea of what genre the
magazine is .
Main Cover line, this is the largest
line on the front cover which
stands out to the audience. This
cover line also links with the splash
image. It gives a preview of the
genre and what else is in the
magazine.
Sub cover lines, These also give a
preview of what's in the magazine.
They are not as large and less bold
compared to others so they stand
out less but are still seen by the
audience. These cover lines are
larger than the ones on the right
as they are more well known
artists for the specific genre of
magazine. They are on the left to
promote the magazine.
Colour Scheme, the colour scheme
of the magazine has a lot of pastel
colours. This makes it more
appealing to some as the colours
are not as harsh. The colours look
quite red based which is the
generic colour of NME and its logo.
The majority of the magazine has
colour but some white space is
used to attract the audience to
that specific cover line.
Sub Image, This image links with
the cover line next to it. This also
gives a preview of what else is in
the magazine.
Sub cover lines, These are on the
right as they are less important
compared to the ones on the left
but they still promote the
magazine and give the audience a
preview of what else is in the
magazine. The sub cover line at
the top is slightly different as it is
in red. This is so it stands out more
as it links to the sub image next to
it. This again gives a preview of
what else is in the magazine.
Price, the price of NME is £2.50 which is fairly expensive. The magazine however is popular so must have
high demand to be put at a high price. The audience of this magazine must be willing to pay £2.50

9. Title, This is unusual for
magazines as they usually just
call this page the contents
however NME have called it
‘Inside NME’ which makes the
magazine seem different from
others. This is bold and to the left
of the page which grabs the
readers attention.
Subheadings, They are less bold
then the title but still stand out.
In NME they seem to put
regulars on the left of the page
for readers who buy the
magazine regularly. The reader
can easily navigate through the
magazine this way.
Page Numbers, They are bold
and correspond with the
subheadings next to them, this
makes the magazine easy to
navigate through.
Text, These are still headings of
what is in the magazine however
they are not as bold or as large
as the others which makes them
seem less important. However
they are on the left side of the
page so will still be seen and give
a preview of what's in the
magazine.
Descriptions, These are only done for the features of the magazine this is so the reader can have a
small preview of the article so they know whether they are interested in the article or not.
Subheadings, This is larger then the regulars section of the page
this is because the magazine features exclusives for this issue.
Band List, This is like an index for
the magazine which is unusual for
mainstream magazines. It allows
the reader to easily navigate to
whichever band they want to read
about as the page numbers are
next to the names and it is in
alphabetical order. This makes the
magazine different which will
appeal to some readers.
Sub image, This gives a preview
of the magazine and links to the
subheading.
Page number, This tells the
reader where they are in the
magazine. It is placed in the
middle on the right hand side of
the page, this is different as most
magazines place it at the bottom
right of the magazine.
Colour Scheme, the colour scheme
of the magazine is similar to the
front cover as it is still light pastel
colours. NME tend to colour what
they want people to read in red as
it is the generic colour of the
magazine and it is the brightest on
the page to make it stand out
more. The page seems t be an off
white colour so its not as harsh on
the eyes.

10. Sub Images, These
images relate to
the article and
who it is about.
They are around
the page to attract
the readers
attention. The
magazine is more
of a visual
representation this
way.
Letter form S,
this is to stand
out as the start
of the article.
It is bold and
easily seen by
the reader.
Colour scheme, as with the rest of the magazines
colour scheme it is faded pastel colours. The
background of the magazine is white which makes the
writing stand out against it. However on this page
there is no red which suggests only readers that are
interested in this artist will read these pages
Captions, The captions relate to the
sub images of the article. They
describe a bit about the picture which
will also relate to the article.
Article text, the article goes straight into
text and doesn’t have a bold title,
however on the right page at the top it
has the artists name of who the article is
about. It is set in long columns and the
actual text is small which shows it is
specified for the reader of the magazine.
Quote, this is in a larger font to
attract the readers attention. It
relates to the article and shows
some importance which is why it
is larger font.
Bottom
Strip/Puff, this is
unusual as most
magazines don’t
have a bottom
strip in there
double page
spread. However
in this specific
article NME have
placed a bottom
strip which relates
to who the article
is about. This
specific bottom
strip is a time line
across both pages,
it shows the
artists ‘highs and
lows’. It is also a
puff as it makes
the magazine
stand out from
others.