1. Rejoice
It is the best choice !!
Presentation
by:
Shailaja
Vishrutha
Mangalore

2. Relaunch of Rejoice shampoo
About the company:
Rejoice is the well known company with larger
sector in Indian economy by covering maximum
market size by our known product of shampoo. It has
been the top selling hair care brand in china for over
20 years. So now we are re launching our product
Rejoice shampoo with a new tagline “It is the best
choice!!” It opens a wide market for us to relaunch
Rejoice shampoo to give a special experience to the
users. In 2013 this is formally formed by SV sisters
limited.

3. So the brand constantly provides consumers with best in class
products. It is a herbal shampoo without the use of chemicals
which is healthy for your hair. We have introduced small sachets
containing 10ml costing Rs2 and also bottles containing 180 ml
costing Rs 89. We have a lot of improvements in our product to
attract more customers. Rejoice believes that dandruff free and
smooth hair is the key to confidence for Indian men and women.
We have 5 variants in our shampoo serving for different kinds of
hair problems . It may be a hair fall, dandruff problem, hair
splitting, unhealthy scalp and dry hair. Our Rejoice has a solution
for all these problems. Besides it also increases your hair growth
day by day. You can have a shinny black straight hair that adds to
the beauty of a pretty woman and handsome men. Beyond quality
products Rejoice also helps people turn their dreams into reality.
The brand has a special feature of conditioning your
hair. The relaunched Rejoice with herbal ingredients aims to
promote a healthy lifestyle of people.

4. Introduction:
 Rejoice Shampoo is an effective hair care product used
for the removal of oils, dirt, skin particles, dandruff,
environmental pollutants and other contaminant
particles that gradually build up in hair.
 The goal is to remove unwanted build-up with out
stripping out so much as to make hair unmanageable.
 This shampoo occupies a prominent and very
important place among the products available today.
Due to the increasing awareness and importance of
cleanliness and healthiness of hair, the use of
“HERBAL SHAMPOO” is increasing everyday.

5. Rejoice is available in 5 variants
 Rejoice Active Care: Extra nourishment for healthy
scalp and beautiful hair. Powered by Cleartech also
helps removes dryness which is the root cause of
dandruff.
 Rejoice Ice Cool: Specially formulated with the
Cleartech advantage it refreshes and clear the scalp
and reduces dandruff.
 Rejoice Hair fall Defense : Powered by Cleartech. It
removes dandruff which helps in reducing hair fall.

6. Rejoice Radiant Black: Nourishes the
scalp and gives black shine to your
dandruff free hair.
Rejoice Soft Gloss: Powered with the
twin advantage of cleartech soft and
essential oils. It not only removes
dandruff but also leaves your hair 4X
softer.

7. Market Segmentation Strategies
Age-from youth to adult.
Income-Upper middle class and high class end.
Social grade-it is basically a premium brand catering
to the needs of upper middle class and high end class
who want to full fill the desire of anti dandruff needs.

8. Target Market Strategies
Rejoice is a high quality range of shampoos which were
created keeping the following target audience in mind:
Upper middle class.
Upper middle class and house wives.
Upper class consumers.
Teenagers.
Premium class and luxury class.

9. Market Positioning Strategies
Rejoice has been positioned as the anti dandruff
shampoo to attract the youth towards the styling needs
.It has the new tag line of ”Its your best choice”
Logo is

10. Marketing Mix Strategies
(Product)
 Rejoice is anti dandruff, but they also differ in many other
special adding such as:
 Scalp care, smoothens your hair, black shine, perfect
straight, oil control, itchy control etc.
 Rejoice bottles’ design are more to sporty type, young
looking hair which fits the characteristic of its shampoo.
 Rejoice shampoo is an anti dandruff shampoo. This is
because of the dandruff problem which is increasing more
& more so this shampoo have it with all antidandruff
features with some add-ins of icy cool ,scalp oil control and
etc.

11. Marketing Mix Strategies
(Pricing)
o The price of 180 ml bottle is Rs89. It is also available in
small sachets of 10ml costing Rs2.
o The payment period for retailer is on 3 month basis,
means the retailer must pay to rejoice company within
a period of 3months after receiving the products.
o If there is some damage goods during delivery to the
retailer by our distributor, it will be made good .

12. Marketing Mix Strategies
(Place)
 The location of the sales office of rejoice is at
mangalore.
 Rejoice have their own logistic to distribute their
product to the entire retailer, wholesaleler. We can
find these products at supermarkets, hypermarkets,
groceries shops and many of those home base
groceries shops.
 In the warehouse of rejoice stocks available will always
be at the best before date. As they practice the first in
first out concept.

13. Marketing Mix Strategies
(Promotion)
 Effective advertisement techniques and attractive
popular themes to grab the attention of the target
customers .
 Special discount of up to half price of the shampoo for
the purpose of old stocks clearance in case if any .
 Initial promotion offers like free samples for collage
students and lecturers to know the product well before
buying it.

14. Marketing Mix Strategies
(Promotion)
 An advertisement is also a good way to promote our
products. So we advertise in TV, newspapers,
magazines etc.
 Road shows are often done by our rejoice team to
promote their new products and for giving a free try
and also a free sample.

15. Competitors
Pantene
Head and shoulders
Sunsilk
Vatika

16. STP
Segment-personal hair care –anti dandruff shampoo.
Target group- youngsters .
Positioning -the dual action of its advanced formula
guarantees Zero dandruff and leaves the hair feeling
fabulous.

18. Strength
 Rejoice has partnered with the world’s leading
dermatologists from the international academy of
dermatology (IACD) to bring the first ever patented
scalp nutrient technology-rejoice with Nutrium 10 to
its consumer.
 Available in 5 different variants for different types of
hair needs.
 Rejoice brand available all over countries.
 Effective advertising.

19. Weakness
Dominance only in anti -dandruff shampoo segment,
no variants available for normal shampoo usage.
Rebranding so it may create confusion about the brand
name to the consumers.

20. Opportunity
 To align itself to the international quality standards it
has been relaunched this year as Rejoice.
 It has come up with an interesting tagline, “It is your
best choice !!”
 Introduction to antidandruff hair oil that fights
dandruff and strengthens hair from scalp, as a brand
extension.

21. Threats
Highly competitive market having many players with
similar offerings and cheaper rates.
As the production was discontinued some years back,
people will have a second thought while buying it.