Marketing Strategy of food panda

2. HISTORY
 Launched in March 2012.
 Started First at Singapore.
 Aimed to move into 40 Nations by the end of Q1
2014.
 Ralf Wenzel (CEO & Co-Founder), Ben Bauer (CMO
& Co-Founder)
 Backed by rocket internet.

3. ABOUT US…
 Foodpanda or Hellofood
 Online food delivery marketplace
 Headquarter in Berlin, Germany
 Launched in India in 2012
 Users of Foodpanda/ Hellofood order cuisines from
more than 35000 restaurants worldwide

4. CONTD…
 Largest home delivery portal in India and the world.
 Rohit Chadda said, ”We are growing 20-25% month
on month in the country and focusing on building our
depth in each city we are in. By the end of this
calendar, we should be working with 25,000-30,000
restaurants here.”
 In India, it covers 12000 restaurants in 1200 cities.

5.  India is a market with huge potential where the
scope for growth is immense.
 Foodpanda believes that it is best to target their
potential customers in front of their computer
screens.
 Their aim is to garner around 10-15 per cent market
share by 2017.
 foodpanda.in has global footprint in over 45
countries.
MARKETING STRATEGY

6. DEALS/OFFERS
 Download the free foodpanda app & Get 50% off on your
order
 Order food online & get flat 40% off (Online Payment)
 Yo! China- Buy 1 Get 1 FREE, Valid in Delhi/NCR &
Bangalore
 Get flat Rs 100 Off on Rs 300 (Top Restaurants). Valid on
Online Payment for All Customers
 Domino's - Buy 1 Get 1 Free. Valid Across India

7. DEALS AND OFFERS OF
FOODPANDA.

8. RECENT NEWS ABOUT
FOODPANDA
 foodpanda.in attributed a 100 per cent scholarship
campaign to facilitate educational courses and
promising careers
 foodpanda acquires Just Eat India
 foodpanda has recently also acquired food delivery
business TastyKhana.in

9. MOBILE APP
 Launched in 2013
 Filter restaurants by location.
 Optional Push Notification.
 Application available on IOS, Android, Windows
phone, Nokia Asha Platform and Nokia X Software
Platform.

10. WEBSITE FEATURES
 Connects Customers with Restaurants.
 Provides Review Section on Restaurants Pages.
 Allows Customers to Read Reviews and makes it
easy for the, to choose their Restaurant.

11. HOW TO CREATE AN
ACCOUNT?

13. HOW IT WORKS?
Service available online
and on mobile app.
Order food from the list
of restaurants.
Select items and order.
Restaurants receive the
order.
Foodpanda sends
conformation SMS.
Delivers the order.

14. DETAILS OF ORDER
 Save money by using exclusive deals and vouchers.
 Customize your meal with sauces and toppings
 Secure mobile payment simple safe with cashless
payment.
 Remember your orders,foodpanda saves your past
orders to easily reorder it.

15.  Foodpanda food delivery can store your several
addresses(home,work,etc) to make it easy for you.
 Order food from over 100 different restaurants in your
area.

16. MODE OF PAYMENT
 Credit Card/Debit Card.
 Cash on Delivery.

17. STEPS FOR “RETURN” OF
AN ORDER
 Foodpanda processes the order as soon as they
receive it from customer.
 To cancel an order contact to the restaurant.
 Order confirmation SMS and email contains the
vendors contact details.
 If the order gets cancelled, customer’s refund will get
processed in 6-7 days.

19. THANK YOU!
PRESENTED BY:
 Khushboo Goenka- 31
 Shreyans Ganatra- 28
 Shweta Adatia- 03
 Abhishek Bhojani- 07