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BRANDING
They are talking about it…
Question #1 : Tell us about yourself?
Question #2 : What do you value?
Question #3 : What are you passionate about?
Question #4 : What motivates you?
Question #5 : What makes you remarkable?
Interviews
Signal #1 : Diligent
Signal #2 : Consistent
Signal #3 : Relevant
Signal #4 : Interesting
Signal #5 : Interested
Employers hear for Brand Signals
Employers look for Brand Footprints
just being GOOD
isn’t good enough!
Dead or Alive?
Personal Brands
Conformity  Commodity
Individualism  Innovation
Employer  Employee
Personality encourages Contribution
Contribution leads to Engagement
Engagement adds Business Value
Personal brands
aggregate to
Corporate brands!
Bringing Publicity & Visibility
Building Organizational Credibility
Expands Influence
Increases Engagement Levels
Human Connection to Organization
Steps
BrandingToolkit
Reference
CV
Portfolio
Step #1 : Build Inventory
V-Card
Step #2 : Develop a (Brand) Plan
Step #3 : Craft Your Identity
Step #4 : Choose the Right Tools & Channels
Online Profiles
PR channels
Step #5 : Experiment, Measure & Repeat
How to Measure  Coming Soon…
BRANDING
Manage your Online Identity with Arbunize
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