1. WHAT IS
SOCIAL
MEDIA?
Shuttl Social Media
www.shuttl.co.uk

2. SOCIAL MEDIA is the term used
to describe communication online
through text, photos, videos, links
and other media forms. Social
media combines modern
technology and social interaction
in a way never before possible.
Shuttl Social Media
www.shuttl.co.uk

3. This is basically:
HOW PEOPLE TALK TO
EACHOTHER ONLINE.
Shuttl Social Media
www.shuttl.co.uk

4. Where is Social Media?
o Twitter
o Facebook
o LinkedIn
o Wikipedia
o YouTube This is just a few of
o Vimeo the most popular...
o Flickr
o Heello
o Windows Live
o Yahoo!
o BlackBerry Messenger
o Blogger
o Tumblr
Shuttl Social Media
www.shuttl.co.uk

5. WHY IS
SOCIAL MEDIA
IMPORTANT
TO ME AND MY
BUSINESS?

6. Firstly...
SOCIAL MEDIA SITES ARE
PROBABLY THE MOST VISITED
SITES ON THE INTERNET.
(If we ignore one giant search
engine...)
Shuttl Social Media
www.shuttl.co.uk

7. YOUTUBE ALONE HAS OVER
100,000,000 VIDEOS AVAILABLE
ONLINE.
Basing on the assumption that each video had
1000 views, that‟s an astonishing
100,000,000,000,000 views!
Shuttl Social Media
www.shuttl.co.uk

8. What about blogs? ...
BLOGGER HOSTS AROUND
200,000,000 BLOGS.
If each blog had just 10 unique readers per day,
that‟s 200,000,000,000 reads. What if these
people were reading about your business?
Shuttl Social Media
www.shuttl.co.uk

9. Did you know?
73%
of online users have read a blog.
Shuttl Social Media
www.shuttl.co.uk

10. Did you know?
57%
of online users have joined a social network.
Shuttl Social Media
www.shuttl.co.uk

11. Did you know?
83%
of online users have watched a video clip.
Shuttl Social Media
www.shuttl.co.uk

12. SOCIAL MEDIA IS A
FUNDAMENTAL
CHANGE IN THE
WAY WE
COMMUNICATE.
Shuttl Social Media
www.shuttl.co.uk

13. In 2008 it was estimated that...
18%
of TV ads generated a positive ROI.
Shuttl Social Media
www.shuttl.co.uk

14. People are
talking about
your brand
online right now.
Shuttl Social Media
www.shuttl.co.uk

15. “Kids today are the
„digital natives‟ –
making them the
online consumers of
the future.”
Shuttl Social Media
www.shuttl.co.uk

16. HOW DO I GET MY
SHARE OF
SOCIAL MEDIA
EXPOSURE FOR
MY BUSINESS?
Shuttl Social Media
www.shuttl.co.uk

17. Social > media.
It‟s about sharing and
socializing, not advertising.
Shuttl Social Media
www.shuttl.co.uk

18. REMEMBER: IT‟S
A DIALOUGE NOT
A MONOLOUGE.
TALK TO CUSTOMERS. MAKE THEM YOUR „FRIEND‟.
EXAMPLE (ON A FACEBOOK PAGE):
CUSTOMER: “I HAD GREAT FUN AT BOB‟S KO-KARTING TODAY!”
BOB‟S GO-KARTING: GREAT! WE HOPE YOU‟LL COME BACK AND
SEE US AGAIN SOON!”
Shuttl Social Media
www.shuttl.co.uk

19. GIVE THEM
SOMETHIG TO
TALK ABOUT.
SHARE NEWS, PHOTOS, VIDEOS, BLOG POSTS AND EXCLUSIVE
OFFERS ABOUT YOUR BUSINESS.
Shuttl Social Media
www.shuttl.co.uk

20. THAT‟S
WHERE WE
COME IN.
Shuttl Social Media
www.shuttl.co.uk

21. SHUTTL
MANAGES YOUR
SOCIAL MEDIA
FOR YOU.
THIS WAY YOU CAN GET ON WITH OTHER THINGS, LIKE KEEPING THE
TAX MAN HAPPY.
Shuttl Social Media
www.shuttl.co.uk

22. WE HAVE THE
TECHNICAL
KNOW-HOW.
OUR DEDICATED TEAM OF YOUNG, ENERJECTIC SOCIAL MEDIA
ENTHUSIASTS DO ALL THE HARD WORK FOR YOU, SO YOU DON‟T
HAVE TO. FROM CREATING A SOCIAL MEDIA PRECENCE TO
MANAGING DAY-TO-DAY TASKS, SHUTTL IS THERE.
Shuttl Social Media
www.shuttl.co.uk

23. WE‟RE OPEN ALL
HOURS.
OUR STATE-OF-THE-ART SOCIAL MEDIA TECHNOLOGY ALLOWS US TO
MANAGE YOUR SOCIAL MEDIA 24/7. THIS MEANS YOUR CUSTOMERS
CAN ALWAYS REACH YOU.
Shuttl Social Media
www.shuttl.co.uk

24. WE ALWAYS
WORK WITH YOU.
WE WORK HOW YOU WANT US TO. DUE TO THE VERSATILITY OF THE
SERVICES WE OFFER, EACH CLINET HAS DIFFERENT
SPECIFICATIONS. THIS MEANS THAT WE WORK AROUND YOU – JUST
TALK TO ONE OF US TO SEE HOW WE CAN HELP YOUR BUSINESS
THRIVE THROUGH SOCIAL MEDIA.
Shuttl Social Media
www.shuttl.co.uk

25. THANK YOU.
IF YOU HAVE ANY QUESTIONS OR WOULD LIKE TO SEE HOW SHUTTL
CAN HELP YOUR BUSINESS FIND A MEMBER OF STAFF (WITH THE
BLUE BIRDS ON OUR T-SHIRT).
IF YOU WOULD LIKE A FREE CUP OF TEA OR COFFEE PLEASE ASK A
MEMBER OF STAFF, THEY‟LL BE HAPPY TO HELP.
Shuttl Social Media
www.shuttl.co.uk