3. About Us
• Founded in 2003 – Web Targeted
– Dave Bascom
• Rebranded in 2007 – SEO.com
– Mike Mann
• Enterprise Clients
– Dell, Hotels.com, Etc.
• SMB Clients
– Local mom & pop shop
#SEOSLC
18. Duplicate Content
SEO.com is an internet marketing firm SEO.com is an internet marketing firm
located in Bluffdale, UT and services all located in Bluffdale, UT and services all
sizes of clients. sizes of clients.
We specialize in Search Engine We specialize in Search Engine
Optimization, Pay Per Click Optimization, Pay Per Click
Management, Social Media Marketing, Management, Social Media Marketing,
and more. and more.
Fill out the form to the right and learn Fill out the form to the right and learn
how we can help you with your online how we can help you with your online
marketing efforts! marketing efforts!
It could be an exact copy…
#SEOSLC
19. Duplicate Content
SEO.com is an internet marketing firm SEO.com is an online marketing firm
located in Bluffdale, UT and services all located in Salt Lake City, UT and
sizes of clients. services all sizes of clients.
We specialize in Search Engine We specialize in SEO, PPC
Optimization, Pay Per Click Management, Social Media Marketing,
Management, Social Media Marketing, and more.
and more.
Fill out the form to the right and find
Fill out the form to the right and learn out how we can help you with your
how we can help you with your online online marketing efforts!
marketing efforts!
…or a “close enough” copy
#SEOSLC
26. Content Creation
“Articles should be as many words
as it takes to say what needs to be
said, not one word longer.”
- Matt McGee
#SEOSLC
27. Content Creation
“There’s no hard and fast rule, but
give your users and the search
engines enough that it provides
value and helps them to know what
the page is about. I think 400-800
words is great.”
- Greg Shuey
#SEOSLC
33. Why You Should Blog
“Companies that blog have far better
marketing results… The average company
that blogs has 55% more traffic”
Source: http://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Business-Blogging-Leads-to-55-More-Website-Visitors.aspx
#SEOSLC
55. Conclusion
• How Search Engines Work
• Technical Pitfalls
– Robots.txt
– No content
– Poor content
• Blogging
• Link Building
• Social Sharing
#SEOSLC
