This is my slide deck from my local search marketing webinar this morning. In it we talk about three big problems, NAP, Citations, and Reviews.

1. Local Search

5. BIGProblems

6. Big Problems NAP (Name, Address, Phone) Citations Reviews

7. Name - Address - Phone Number(NAP)

8. NAP HUGE problem in local Bad to focus on just your Place Page Align all data across all providers and locations

9. NAP Start with your website Dedicated page for each location Your official address (North vs N.), phone number, and business name Marked up with the proper schema http://schema.org/LocalBusiness

10. NAP Maps pages are set up and claimed Your official address (North vs. N.), phone number, and business name

11. NAP Get your data fixed upstream Major Data Providers Infogroup Acxiom Localeze Other Big Players Yellowpages.com Superpages.com Universal Business Listing

12. NAP

13. Citation Building

14. Citations Citations are to Place Pages as links are to web pages External web pages that reference your exact business name, address, and phone number I still don’t get it….

15. Citations Bathroom renovation in Salt Lake City

16. Okay… how do I get these?

17. Citations Used to be easy…

18. Citations Not anymore…

19. Citations Start with my favorites…. Yelp Judy’s Book Merchant Circle Insider Pages Kudzu City Squares BOTW Local Hot Frog

20. Citations Competitive research

21. Citations

22. Citations Tools http://www.whitespark.ca/local-citation-finder/

23. Citations

24. Review Generation

25. Reviews Reviews are huge Build trust with the engines Build trust with your potential and current customers

26. How do I go about getting reviews?

27. Reviews ASK and make it easy! Unless your customers are socially savvy… they probably won’t go online and give you a review

28. Reviews Ask at point of sale or service “Don’t forget to review our product / service / customer service by visiting…” Print on receipts Provide a separate flyer Verbally ask

29. Reviews Ask via email First we must build the email list Built in if you are an online shop Much harder if you are a brick-and-mortar store

30. Reviews Incentivize the opt-in (don’t incentivize review) 15% off your next purchase or service Segment your list by type of email account Gmail, Yahoo / Ymail, MSN / Hotmail, All Others Send them to appropriate page to leave review

31. Reviews Gmail  Google Places Page Yahoo/Ymail Yahoo Local Listing MSN/Hotmail  Bing Local Listing All Others  Take your best guess (Google Places, Yelp)

32. Reviews Ask via package inserts ** works amazingly well if you ship product **

33. Reviews Ask via site badges Prominently display on your website Examples…

34. Disclaimer #1: I do not condone the use of copyrighted logos

35. Disclaimer #2: I am not a graphic designer… These are pretty ugly!!!

36. Reviews

37. Conclusion Get your NAP cleaned up and standardized Build citations… as many as you can Get creative to get more reviews

38. Let’s Answer Some Questions