a presentation on Cadbury its about Cadbury and its statistic markating and functioning

1. PREPARED BY:
•ShubhamAgrawal

2. INTRODUCTION
1.CADBURY IS A LEADING GLOBAL CONFECTIONARY
CO. WITH A OUTSTANDING PORTFOLIO OF
CHOCOLATE,GUM,& CANDY BRANDS
2.CADBURY SELLINGTHEIR PRODUCTS IN ALMOST
EVERY COUNTRY AROUNDTHE WORLD.
3.IT’S ONE PURPOSETO CAPTURETHE SPIRIT OF
WHATTHEY ARETRYINGTO ACHEIVE AS A
BUSINESS.
• - ShubhamAgrawal

3.  1824 Aged 22, John Cadbury, a young Quaker,
opens a small grocers shop in Birmingham-
making chocolate on the sideline.
 1847 John Cadbury moves his business to a
larger factory, as his company becomesThe
Cadbury Brothers- his brother Benjamin
joining him.
• - ShubhamAgrawal

4. CONTINUED………
 1861 John Cadbury retires and sons Richard
and George take over the company.
 1879 Cadbury Chocolate Company moves to
Bournville. Over the next ten years the
number of employees grows to 1,200.
 1893 Cadbury Company builds a village for it’s
employees.
 1920’sThe Cadbury script logo is first used.
• - ShubhamAgrawal

5. MISSION
1.INCREASE THE WIDTH OF CHOCOLATE
CONSUMPTION WITH LOW PRICE POINT
PACK.
2.MAINTAIN IMAGE LEADERSHIPTHROUGH A
SUPERIOR MARKETING MIX.
3.BE A SIGNIFICANT PLAYER INTHE GIFTING
SEGMENT.
• - ShubhamAgrawal

6. 1.PROMOTION OF BRANDS CARRYING MASS FRANCHISE
WITHOUT COMPROMISE ON QUALITY.
2.BETTER PRODUCT QUALITY AND PACKAGING.
3.EFFICIENT WORKING CAPITAL MANAGEMENT.
4.INCRESING THE MARKET DEPTH INCLUDING RURAL INDIANS
COVERAGE.
VISION
• - ShubhamAgrawal

7. PRODUCT
THE CO. MANUFACTURE & SALES
1.CHOCOLATES
2.SUGAR CONFECTIONARY
3.MALTED FOODS
4.COCOA POWDER
5.DRINKING CHOLOCATE & SMALL EXTRACT
• - ShubhamAgrawal

8.  Chocolate, is a general term for the
products of the seeds of the cocoa or
chocolate tree, used for making beverages or
confectionery.
 Cadburys Chocolate is special. But why? The
answer is it’s unique taste and style
 While in production cocoa butter is added
giving it a taste different to any other
chocolate.
• - ShubhamAgrawal

9. C Y PAL-CHAIRMAN.
MATTHEW CADBURY- MANAGING
DIRECTOR
RAJIV WAHI-VICE CHAIRMAN.
S N TALWAR-DIRECTOR.
B PURI-EXECUTIVE DIRECTOR.
BOARD OF DIRECTOR
• - ShubhamAgrawal

10. Cadbury chocolate is born:
John Cadbury converts from tea and coffee to selling chocolate.
1
John Cadbury
MILESTONES
• - ShubhamAgrawal

11. 2
First Factory:
About the year 1780, the first machine-made chocolate is produced in Barcelona
• - ShubhamAgrawal

12. 3
With Milk:
After eight years of experimenting,
the Swiss Daniel Peter puts the
first milk chocolate on the market in 1875
milk chocolate
• - ShubhamAgrawal

13. 4
Melting Sweetness
Rodolphe Lindt of Berne produces
chocolate which melts on the tongue
for the first time in the year 1879.
First Dairy Milk
• - ShubhamAgrawal

14. Planning
• - ShubhamAgrawal

15. • - ShubhamAgrawal

16. Strenghts
 Large population of kids and teenagers
 Well established market
 Vast variety of products
 Priced according to Indian mind set
 Easy availability of cocoa in india
• - ShubhamAgrawal

17. Weakness
Large portion of population suffers from
diabetes, cholesterol disorders etc
Dental problems associated with
consumption of chocolates.
• - ShubhamAgrawal

18. Opportunities
 Innovative uncaptured chocolate market in india – (
such as sugar free chocolate sector)
 Large number of occasion celebrations and
festivals in which chocs are used as a medium to
convey happiness
 Increasing acceptance of Globalisation and better
relationship with foreign companies.
• - ShubhamAgrawal

19. Threats
 Competition- cut throat competition from nestle
amul and international choco brands.
 Negative publicity and controversies.
 New entrance and individual players ( rise in sale of
homemade chocolates).
 Preference and availability of other substitutes (
sweets and deserts).
• - ShubhamAgrawal

20. Organising
• - ShubhamAgrawal

21.  ChooseThe Beans
 Roasting
 Winnowing
 Grinding/Refining
 TemperingThe Chocolates
 Molding & Dipping
• - ShubhamAgrawal

22. Directing
• - ShubhamAgrawal

23.  The Management Make a good a plan.
 They organised proper work to the right
people.
 They are create a structure of work.
 They motivate to organisation people to
achieve their goals.
 They show their good skill.
• - ShubhamAgrawal

24. Controlling
• - ShubhamAgrawal

25.  They keep a track of the process.
 They monitor the effectiveness of planning,
organising and directing.
 They do everything according to the plan.
 They take measurement of actual
performance.
 They motivated organisational people &
workers.
• - ShubhamAgrawal

26. • - ShubhamAgrawal

27. Market share of cadbury is
largest.
CADBURYNESTLE
AMUL
OTHERS
CADBURY
NESTLE
AMUL
OTHERS
• - ShubhamAgrawal

28. CONCLUSION
Cadbury has the largest share in
India. People all over India use
cadbury products as gifts. It is
found that cadbury is the most
popular and demanded chocolate
company in India. It produces best
tasted chocolates among all the
chocolate companies.So, the maximum
share of population prefer cadbury.
• - ShubhamAgrawal

29. Any Questions????
• - ShubhamAgrawal

30. We would like to thank Mr.VishnuTamrakar, our lecturer for providing
us guidelines and giving us the opportunity to exploit our knowledge.
We thankyou everyone for their support .
We hope you enjoyed the presentation.