This is a presentation on the analysis of Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new smart phone in India as a result of Make in India Initiative.

1. Duet D1
By,
Shubham Bathe (FYMCA02)
Vaibhav Satkar (FYMCA45)
Sumit Karpe (FYMCA25)
Abhimanyu Mule (FYMCA36)

2. Launching a Smartphone
•A Brief Introduction :This is a presentation on the analysis of
Marketing Mix, S.T.P. analysis and S.W.O.T. analysis for launching a new
smart phone in India as a result of Make in India Initiative.
• Our Company Name – “DualBoot”
• Our Product Name – “Duet D1”
• Product Category – “Mobile Phone handsets“
• Manufacturing Sector – “Electronics andTelecommunications”

3. "Which phone should I buy? Get an Android phone or a Windows
phone ??”
“Don’t worry we have a better solution for your problem ;-)
The Next Big Hurdle!! Choosing one from the array of
Operating Systems

4. Introducing a new miracle in
Smartphone History
• DualBoot has launched a new smartphone named
– Duet D1
• Duet D1 is a dual-boot smartphone
that is capable of running both Android 5.0 Lollipop as
well as Windows phone 10 Operating systems.
• Once you switch on the device you will be presented
with 2 options of either booting into Android OS or
Windows phone OS.
• DualBoot is promoting its new Duet smartphone as a
flagship smartphone with a Tag Line as :-
• “Best Of Both Worlds”
DualBoot Duet D1

5. 5.5-inch QHD IPS LED display.
Screen Resolution of 1280 * 720 pixels.
Powered by an Octa-core MediaTek MT6795
processor clocked at 2.2GHz.
Coupled with 3GB of RAM.
handset packs 64GB of inbuilt storage and supports
expandable storage.
Specifications of DualBoot
Duet D1

6. • All new design
• Thinnest smartphone ever
• Stainless steel body for strength with
fiber back panel for additional grip
• Glass for optical quality and scratch
resistance
• Integrated antennas
• Extraordinary build quality
• Extended long-lasting battery life
Features of DualBoot Duet D1

7. Strength :-
• Provide many functions at much lower costs, e.g. Multiple Operating
Systems , Corning Gorilla Glass 3, 13MP rear camera,5MP front camera, Qhd
LED Screen, Dual sim etc
• Regional languages support, Easy to operate and phones cabinets are made
with fibre as it can easily be replaced at low-cost if damaged.
• Due to two Operating systems you get a large no of applications from the
Android Play Store as well asWindows phone Market.
SWOT ANALYSIS
(Strengths , Weaknesses , Opportunities , Threats)

8. Weaknesses:-
• Due to a new Business startup after-sales customer service is present at
limited number of places as compared to other leading brands like Nokia,
Samsung etc
• Many consumers in this group still trust Samsung,Sony as they have a good
brand name and goodwill in this section of market.

9. Opportunities :-
• DualBoot is providing a smartphone with two Operating systems at
affordable price.
• Duet D1 has all customizations options available onAndroid platform and
the simple Live tile UI (user interface) present onWindows phone.
• Consumers won’t have to buy two different smartphone for using two
different operating systems due to dualbooting capability.
• Consumers gets access to tons of Apps already available on Goole Play
store andWindows market place.

10. Threats :-
• Major threat fromApple products like i-Phones because of their well
established brand name and superior quality.
• Threat from lower range price well known brands like Nokia, Samsung, HTC,
LG.
• And finally the local brands like Micromax , Spice , Xolo etc

11. • Segment the market according to the following ways:-
• Gender-We can segment the market by gender by bringing out cell phones
of different colour as female are generally attracted towards bright colors
such as pink, red, white etc.
• Female generally go for mini, slim, light weight phones.
• Income-We can segment the market according to income by bringing out
cell phones of different price range.
• Status- A person may buy goods to show his status. People trend to buy
costly items to show their status belonging.
STP Analysis
(Segmentation , Targeting and Positioning)

12. 1. Samsung
2. hTC
3. Microsoft
4. Xaiomi
5. Micromax
6. Sony
7. LG
Major Competitors

13. Competitive Brands and their Market Share

14. Another major THREAT : RINGING BELLS

15. Product:-
The highlight of the DuelBoot Duet is that
• It's a dual-boot smartphone that can run both
Windows Phone 10 and Android 5.0 Lollipop.
• Our company is promoting its new DuelBoot Duet smartphone as a
flagship smartphone.
4 P’s of Marketing Mix

16. Place: -
• For a product to be successful it must be easy to access. Now a
day’s mobile phones are easy to access as they are available in
supermarkets, company outlets (Mobile Shopee , Specialized
electronic outlets including Vijay Sales , Chroma Store ,Malls
etc).

17. Our Marketing Plans

18. Promotion:-
• Promotion involves providing information regarding the product to the
customers through various media platforms like Print Advertising, Outdoor
Advertising, Covert Advertising, Surrogate Advertising etc.
• Celebrity Advertising and Broadcasting Advertising. The famous Cricketer
Virat Kohli is selected as the brand ambassador for our Duet Smartphone.

20. Prices:-
• Price is a key factor in the selling of a product, and is usually the one that is
open to most change based on different pricing strategies.The three main
factors affecting the amount charged for a product or service are cost of
production, customer demand and competition.We have launched a our
Duet smartphone - priced at $236.40 (approximately Rs. 15999).

21. Our Smartphone Packagings

22. •Estimated Business Cost is 2crore.
• 1.2 crores for setting up the manufacturing plant.
• 0.8 crores for setting up various service centers across the country
Estimated Business Cost

23. • If our product fails we would start our market reasearch
and find out the exact cause for our failure and start again with new hopes.
• Customer feedback will be given most importance and priorities would be
rearranged according to consumer requirements.
Contigency Plan(Plan-B)

24. •THE END