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生活者視点で読み取るクロスメディア時代の広告戦略

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生活者視点で読み取るクロスメディア時代の広告戦略

  • 2. © 2008 Monju Consulting 2 2
  • 3. !  2007 1-12 7 0,191 101.1 !  2.6 94.8 96.0 95.8 99.1 !  110.8 !  124.4 © 2008 Monju Consulting 3 3
  • 4. 2001 2006 © 2008 Monju Consulting 4 4
  • 6. !        !        © 2008 Monju Consulting 6 6
  • 7. !  !  !  !  Yahoo! Google !  !  !  © 2008 Monju Consulting 7 7
  • 8. © 2008 Monju Consulting 8 8
  • 9. !      !    !        !    © 2008 Monju Consulting 9 9
  • 10. !      !      !      © 2008 Monju Consulting 10 10
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  • 12. !  !  !  !  © 2008 Monju Consulting 12 12
  • 13. !  !          © 2008 Monju Consulting 13 13
  • 14. !  !  WEB2.0 !  !  !  © 2008 Monju Consulting 14 14
  • 15. !    1   !      !      © 2008 Monju Consulting 15 15
  • 16. !        GRP   !            © 2008 Monju Consulting 16 16
  • 17. !      !        !      360 © 2008 Monju Consulting 17 17
  • 18. !      !        !        © 2008 Monju Consulting 18 18
  • 19. !      !    β   !    GRP     © 2008 Monju Consulting 19 19
  • 20. !      !      © 2008 Monju Consulting 20 20
  • 22. !    !    !  1 24   !    !      © 2008 Monju Consulting 22 22
  • 23. !        !        © 2008 Monju Consulting 23 23
  • 24. !      !      !      © 2008 Monju Consulting 24 24
  • 25. © 2008 Monju Consulting 25 25
  • 26.
  • 27. !  Yahoo! © 2008 Monju Consulting 27 27
  • 28. !  © 2008 Monju Consulting 28 28
  • 29. !  ○○ !    So-net       Wii G for Wii   Spider zero © 2008 Monju Consulting 29 29
  • 30. Wii Spider zero © 2008 Monju Consulting 30 30
  • 31. !   Analog → Digital ? !   Announcement → Dialogue © 2008 Monju Consulting 31 31
  • 33. !  !  !  !  !  !  YouTube !  !  © 2008 Monju Consulting 33 33
  • 34. !    !      !  © 2008 Monju Consulting 34 34
  • 35. !  !  !  !  © 2008 Monju Consulting 35 35
  • 36. !  Why : !  Who : !  What : !  Where : !  When : !  How : !  How many : © 2008 Monju Consulting 36 36
  • 37. !    !      !    !    © 2008 Monju Consulting 37 37
  • 38. !  !  !  © 2008 Monju Consulting 38 38
  • 39. 5 39
  • 40. !  TV twitter © 2008 Monju Consulting 40 40
  • 41. !  etc. WEB © 2008 Monju Consulting 41 41
  • 42. © 2008 Monju Consulting 42 42
  • 43. !  BtoC CtoC © 2008 Monju Consulting 43 43
  • 44. © 2008 Monju Consulting 44 44
  • 45. !  !  YouTube !  !  !  CM !  !  !  !  © 2008 Monju Consulting 45 45