Detailedresearchtechniques

How to research ,[object Object],[object Object],[object Object]

Primary research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Secondary Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Questionnaires ,[object Object]

Open Ended Questions ,[object Object]

Closed Questions ,[object Object]

Probe Questions ,[object Object]

Message Boards ,[object Object]

Own Analysis of a Media Text ,[object Object]

"An attitude is a mental state of readiness, organised through experience, exerting an influence upon an individual's response to an object and the situations with which it is related." (Allport) • ,[object Object],Likert survey This consists of a series of statements relating to attitude and the response is in the form of one of these options: 1.strongly agree 2.agree 3.neither agree or disagree 4.disagree 5.strongly disagree e.g. Question 4. Marilyn Manson is a threat to teenagers. Do you1.strongly agree 2.agree 3.neither agree or disagree 4.disagree 5.strongly disagree Semantic-Differential scale This consists of a series of bipolar responses and the respondent has to indicate the direction and intensity of the response.e.g. A respondent might describe their reactions to Marilyn Manson in the following way: Exciting12345 Unexciting Threatening12345 Non-threatening Want to dress like him12345 Do not want to dress like him

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Detailedresearchtechniques

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