2. What’s in a Logo ?
Logo = Face of the Company
Logo change = Refresh their manifesto + recharge
their employees + boost trade sentiments
Logo change= Life cycle of product or service of the
company
3. What’s in a Logo ?
Some companies change the logo when they
ought to change the strategy
( Logo= Aesthetic Strategy)
A logo is the ultimate and most visible
manifestation of a brand
Logo change does not means change in the value
or DNA of the organization