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Political Parties,
Interest Groups,
and the Mass Media

2
Roles of Political Parties
■ Political Party – A group that seeks to
elect candidates to public office.
!
■ A political party exists as
• A label - all the people who associate with the
party
• An organization - all the people at various
levels who work to maintain the strength of the
party between elections, help raise money, and
organize conventions and functions
• A set of leaders - appointed and elected
officials at the national, state and local level
Copyright © 2013 Cengage
3
Party Systems
■ One Party - only one party exists or has
the chance to win the election,
membership is not voluntary, represent
only a small portion of the population,
result of dictatorial government
■ Two Party - may have several parties, but
only two compete for power; minor parties
have little impact; general consensus
among citizens regarding the role of
government; enhances stability because
both parties want to appeal to most voters
4
Party Systems
■ Multi Party - several major and several
minor parties compete in elections,
with any of the parties having a good
chance of winning; often found in
European nations; can promote
instability when no clear majority
exists and coalitions form
5
What Do Political Parties Do?
■ Recruit Candidates
■ Nominate and Support Candidates
■ Educate the Electorate
■ Organize the Government (Congress
majority v minority, appointments)
6
Party Identification and
Membership
■ Voluntary, based on identification, and
shared views on issues or the roles of
government
■ Factors that may influence party
identification include:
■ ideology, education, income,
occupation, race/ethnicity, gender,
religion, family tradition, region of
the country, marital status
7
The Two-Party Tradition In America
■ James Madison - Federalist #10 warned
of the divisiveness of “factions”
■ George Washington warned against the
“baneful effects of the spirit of the party”
in his farewell address
■ The conflict between the Federalist and
Anti-Federalists over the role of
government during ratification of the
Constitution resulted in the first two
political parties (Jeffersonian-Republicans
and Democratic-Republicans)
8
Why Still Two-Party Tradition?
■ Historic Roots - British heritage and
Federalist/Anti-Federalist divisions
■ Electoral Systems - One winner per
office (single member districts)
■ Election Laws - Vary from state to
state which makes it difficult for minor
parties to get on the ballot
9
The Rise and the Decline of the
Political Party
!
■ The Jeffersonian Republicans (preferred weaker
national government)
■ The Jacksonians (a split from the Democratic
Republicans - known as the party for the
common man)
■ The Civil War and Sectionalism (Republicans
dominate by appealing to commercial and
antislavery groups)
■ The Era of Reform (New Deal Coalition)
Copyright © 2013 Cengage
10
Party Development
■ Electoral Dealignment - large number
of voters no longer support a
particular candidate, an increase in
independents
■ Electoral Realignment - a shift in
voting patterns, new coalitions
vorming (Examples: 1860, 1932,
1980, even 2008)
11
Figure 9.1 Decline in Party
Identification, 1952–2008
Copyright © 2013 Cengage
Source: American National Election Studies, Table 2A.1, “Party Identification, 1952–2008.”
12
Third or Minor Parties
■ ideological - based on social,
economic, or political beliefs
(communist, socialist, libertarian)
■ splinter/personality/factional - split
from major party usually because of
leader with strong personality; usually
disappear when leaders steps aside
(TR Bull Moose Progressive, Strom
Thurmond States’ Rights, George
Wallace American Independent)
13
Third or Minor Parties
■ Single Issue - parties that concentrate
on a single public policy matter (Right
to Life, Prohibition)
■ Protest - usually rooted in periods of
economic discontent (Greenback,
Populist)
14
Divided Government
■ One party controls the Presidency and
another party controls one or both
houses of Congress
■ Creates Gridlock - political stalemate
15
Figure 9.2 Split-Ticket Voting for
President/Congress, 1952–2008
Copyright © 2013 Cengage
Source: American National Election Studies, Table 9B.2, “Split-Ticket Voting for President/
Congress, 1952–2008.”
16
The National Party Structure Today
■ National convention
■ National committee
■ Congressional campaign committee
■ National chairperson
■ State and Local Organizations
■ determined by state law
Copyright © 2013 Cengage
17
Participation and Voting
■ Forms of Political Participation
■ voting
■ discuss / attend meetings
■ form interest group or PAC
■ contact public official
■ campaign for candidate or party
■ contribute money for candidate or party
■ run for office
■ protest government decisions
Copyright © 2013 Cengage
18
Expansion of Suffrage
■ Suffrage is the right to vote
■ Left to States
■ Over time restrictions have been
reduced and authority has transferred
from states to the federal government
19
Expansion of Suffrage
■ 1800 - eliminate religion, property,
literacy
■ 1870 - 15th Amendment (race)
■ 1920 - 19th Amendment (gender)
■ 1965 - Civil Rights Act, Voting Rights
Act (grandfather clause, white primary,
literacy test)
■ 1961 - 23rd Amendment (Washington
DC)
20
Expansion of Suffrage
■ 1964 - 24th Amendment (poll tax)
■ 1966 - Harper v Virginia State Board
of Elections (poll tax unconstitutional)
■ 1971 - 26th Amendment (age lowered
to 18)
21
Issue or Policy Voting
■ Brought about by the Progressive
Movement of the early 20th Century
■ Direct Primary - citizens nominate
candidates
■ Recall - special elections initiated by
petition to allow citizens to remove an
official from office
■ Referendum - citizens vote directly on
issues (propositions)
■ Initiative - voters petition to propose
issues
22
Two Kinds Of Campaign Issues

!
▪ Position Issues
• The rival candidates have opposing views
and the issue divides the voters.
!
▪ Valence Issues
• The candidates are similar on an important
issue and examine whether a candidate
fully supports their view.
Copyright © 2013 Cengage
23
What Decides the Election?
■ Party
■ Issues, Especially the Economy
• Prospective voting - how might a candidate
vote (campaign promises)
• Retrospective voting - looking at a
candidates record (past)
■ The Campaign
■ Finding a Winning Coalition
Copyright © 2013 Cengage
24
Low Voter Turnout - Reasons
■ Increase Number of Voters
■ Failure of Parties to Mobilize
■ No Perceived Differences (candidate or
party)
■ Mistrust of Government
■ Apathy
■ Satisfaction
■ Lack of Political Efficacy (people do not
believe they can make a difference)
■ Registration Process (Motor Voter Law -
National Voter Registration Act of 1995)
25
Who Votes - Factors That Affect
■ Education - higher more likely to vote
■ Occupation/Income - white collar more
likely, blue collar less likely
■ Age - older more likely
■ Race - minorities less likely
■ Gender - women more likely today
■ Religion - active more likely
■ Marital Status - married more likely
■ Union Member - vote regularly
26
Types of Elections
■ Primary - nominating elections
■ closed - only registered party
members
■ open - voters may vote to choose
candidates from either party
■ runoff - when no clear majority the
top two candidates compete
■ General - voters choose from among
all candidates nominated by political
parties
27
Presidential Versus Congressional
Campaigns
Presidential Race
■ More Competitive
• Winner usually gets less than
55% of the vote
■ Larger Voter Turnout
■ Must Rely On The Mass
Media To Reach Voters
■ Incumbent Presidents
Are Often Held
Responsible For
Whatever Has Gone
Wrong
Congressional Race
■ Less Competitive
• Winner usually gets over
60 % of the vote
■ Smaller Voter
Turnout
■ Closer Contact With
The District’s Voters
■ Even Incumbent
Congressmen Can
“Run Against
Washington”
Copyright © 2013 Cengage
28
Presidential Elections
■ Exploration
■ Announcement
■ Primaries (nominating election to
decide who will represent the party in
the general election) and Caucuses
(meeting to select delegates who will
nominate candidates to political office)
■ Nominating Conventions
■ Campaign and General Election
■ Electoral College (538 electors)
29
Congressional Elections
■ Problems
■ Malapportionment (flawed
distribution of representatives based
on state population)
■ Gerrymandering (drawing of
Congressional Districts to favor one
party or group over another)
■ Winning The Primary
■ Staying In Office
Copyright © 2013 Cengage
30Copyright © 2013 Cengage
31
The Rise of Interest Groups
■ An interest group is any organization
that seeks to influence public policy.
■ The conditions that lead to the rise of
interest groups are
• Broad economic developments
• Government policy
• Leadership exercised
• Increased governmental activities
Copyright © 2013 Cengage
32
Functions of Interest Groups
■ Raise Awareness / Stimulate Interest
■ Represent Members (serve as a link
between members and government)
■ Provide Information (date and
testimony useful to public policy)
■ Channel Political Participation (enable
citizens to work toward a common
goal)
33
Types of Interest Groups
■ Economic
■ AFL-CIO, Teamsters
■ Causes
■ specific - ACLU (American Civil Liberties
Union), NRA (National Rifle Association)
■ welfare - AARP (American Association of
Retired Persons), NAACP (National
Association for the Advancement of Colored
People)
■ religion
■ Public Interest - MADD (Mothers Against Drunk
Driving), League of Women Voters
34
Strategies of Interest Groups
■ Influence Elections
■ PAC - Political Action Committees
(organized to contribue money to
candidates)
■ Lobbying - attempting to influence
policymakers (supply data and use staff to
convince policymakers)
■ Litigation - take an issue to court if they
are unsuccessful in gaining the support of
Congress
■ Going Public - appeal to the public
35Copyright © 2013 Cengage
36
Regulating Interest Groups
■ 1946 – Federal Regulation of Lobbying
Act
■ 1995 – Congress unanimously passed
lobbying bill
• Tightened registration and disclosure
requirements
• Broadened definition of a lobbyist
• Did not cover grass roots organizations
Copyright © 2013 Cengage
37
Regulating Interest Groups
■ 2007 – New regulations took effect
• No gifts of any value from registered lobbyists or
firms that employ lobbyists
• No reimbursements for travel costs from
registered lobbyist or firms that employ lobbyists
• No reimbursement for travel costs, no matter
the source, if the trip is in any part organized or
requested by a registered lobbyist or firm that
employs lobbyists
Copyright © 2013 Cengage
38
Mass Media
■ All forms of communication that transmit
information to the general public.
■ Newspapers
■ Magazines
■ Radio
■ Television
■ Internet
!
■ Bias in the Media (reporters tend to be
liberal, owners/editors/publisher tend
to be conservative)
39
Roles of Media
■ Inform the public
■ Shaping public opinion
■ Providing a link between citizens and
government
■ Serving as a watchdog (investigates
and examines)
■ Agenda Setting (influence topics for
discussion)

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Unit3 review

  • 2. 2 Roles of Political Parties ■ Political Party – A group that seeks to elect candidates to public office. ! ■ A political party exists as • A label - all the people who associate with the party • An organization - all the people at various levels who work to maintain the strength of the party between elections, help raise money, and organize conventions and functions • A set of leaders - appointed and elected officials at the national, state and local level Copyright © 2013 Cengage
  • 3. 3 Party Systems ■ One Party - only one party exists or has the chance to win the election, membership is not voluntary, represent only a small portion of the population, result of dictatorial government ■ Two Party - may have several parties, but only two compete for power; minor parties have little impact; general consensus among citizens regarding the role of government; enhances stability because both parties want to appeal to most voters
  • 4. 4 Party Systems ■ Multi Party - several major and several minor parties compete in elections, with any of the parties having a good chance of winning; often found in European nations; can promote instability when no clear majority exists and coalitions form
  • 5. 5 What Do Political Parties Do? ■ Recruit Candidates ■ Nominate and Support Candidates ■ Educate the Electorate ■ Organize the Government (Congress majority v minority, appointments)
  • 6. 6 Party Identification and Membership ■ Voluntary, based on identification, and shared views on issues or the roles of government ■ Factors that may influence party identification include: ■ ideology, education, income, occupation, race/ethnicity, gender, religion, family tradition, region of the country, marital status
  • 7. 7 The Two-Party Tradition In America ■ James Madison - Federalist #10 warned of the divisiveness of “factions” ■ George Washington warned against the “baneful effects of the spirit of the party” in his farewell address ■ The conflict between the Federalist and Anti-Federalists over the role of government during ratification of the Constitution resulted in the first two political parties (Jeffersonian-Republicans and Democratic-Republicans)
  • 8. 8 Why Still Two-Party Tradition? ■ Historic Roots - British heritage and Federalist/Anti-Federalist divisions ■ Electoral Systems - One winner per office (single member districts) ■ Election Laws - Vary from state to state which makes it difficult for minor parties to get on the ballot
  • 9. 9 The Rise and the Decline of the Political Party ! ■ The Jeffersonian Republicans (preferred weaker national government) ■ The Jacksonians (a split from the Democratic Republicans - known as the party for the common man) ■ The Civil War and Sectionalism (Republicans dominate by appealing to commercial and antislavery groups) ■ The Era of Reform (New Deal Coalition) Copyright © 2013 Cengage
  • 10. 10 Party Development ■ Electoral Dealignment - large number of voters no longer support a particular candidate, an increase in independents ■ Electoral Realignment - a shift in voting patterns, new coalitions vorming (Examples: 1860, 1932, 1980, even 2008)
  • 11. 11 Figure 9.1 Decline in Party Identification, 1952–2008 Copyright © 2013 Cengage Source: American National Election Studies, Table 2A.1, “Party Identification, 1952–2008.”
  • 12. 12 Third or Minor Parties ■ ideological - based on social, economic, or political beliefs (communist, socialist, libertarian) ■ splinter/personality/factional - split from major party usually because of leader with strong personality; usually disappear when leaders steps aside (TR Bull Moose Progressive, Strom Thurmond States’ Rights, George Wallace American Independent)
  • 13. 13 Third or Minor Parties ■ Single Issue - parties that concentrate on a single public policy matter (Right to Life, Prohibition) ■ Protest - usually rooted in periods of economic discontent (Greenback, Populist)
  • 14. 14 Divided Government ■ One party controls the Presidency and another party controls one or both houses of Congress ■ Creates Gridlock - political stalemate
  • 15. 15 Figure 9.2 Split-Ticket Voting for President/Congress, 1952–2008 Copyright © 2013 Cengage Source: American National Election Studies, Table 9B.2, “Split-Ticket Voting for President/ Congress, 1952–2008.”
  • 16. 16 The National Party Structure Today ■ National convention ■ National committee ■ Congressional campaign committee ■ National chairperson ■ State and Local Organizations ■ determined by state law Copyright © 2013 Cengage
  • 17. 17 Participation and Voting ■ Forms of Political Participation ■ voting ■ discuss / attend meetings ■ form interest group or PAC ■ contact public official ■ campaign for candidate or party ■ contribute money for candidate or party ■ run for office ■ protest government decisions Copyright © 2013 Cengage
  • 18. 18 Expansion of Suffrage ■ Suffrage is the right to vote ■ Left to States ■ Over time restrictions have been reduced and authority has transferred from states to the federal government
  • 19. 19 Expansion of Suffrage ■ 1800 - eliminate religion, property, literacy ■ 1870 - 15th Amendment (race) ■ 1920 - 19th Amendment (gender) ■ 1965 - Civil Rights Act, Voting Rights Act (grandfather clause, white primary, literacy test) ■ 1961 - 23rd Amendment (Washington DC)
  • 20. 20 Expansion of Suffrage ■ 1964 - 24th Amendment (poll tax) ■ 1966 - Harper v Virginia State Board of Elections (poll tax unconstitutional) ■ 1971 - 26th Amendment (age lowered to 18)
  • 21. 21 Issue or Policy Voting ■ Brought about by the Progressive Movement of the early 20th Century ■ Direct Primary - citizens nominate candidates ■ Recall - special elections initiated by petition to allow citizens to remove an official from office ■ Referendum - citizens vote directly on issues (propositions) ■ Initiative - voters petition to propose issues
  • 22. 22 Two Kinds Of Campaign Issues
 ! ▪ Position Issues • The rival candidates have opposing views and the issue divides the voters. ! ▪ Valence Issues • The candidates are similar on an important issue and examine whether a candidate fully supports their view. Copyright © 2013 Cengage
  • 23. 23 What Decides the Election? ■ Party ■ Issues, Especially the Economy • Prospective voting - how might a candidate vote (campaign promises) • Retrospective voting - looking at a candidates record (past) ■ The Campaign ■ Finding a Winning Coalition Copyright © 2013 Cengage
  • 24. 24 Low Voter Turnout - Reasons ■ Increase Number of Voters ■ Failure of Parties to Mobilize ■ No Perceived Differences (candidate or party) ■ Mistrust of Government ■ Apathy ■ Satisfaction ■ Lack of Political Efficacy (people do not believe they can make a difference) ■ Registration Process (Motor Voter Law - National Voter Registration Act of 1995)
  • 25. 25 Who Votes - Factors That Affect ■ Education - higher more likely to vote ■ Occupation/Income - white collar more likely, blue collar less likely ■ Age - older more likely ■ Race - minorities less likely ■ Gender - women more likely today ■ Religion - active more likely ■ Marital Status - married more likely ■ Union Member - vote regularly
  • 26. 26 Types of Elections ■ Primary - nominating elections ■ closed - only registered party members ■ open - voters may vote to choose candidates from either party ■ runoff - when no clear majority the top two candidates compete ■ General - voters choose from among all candidates nominated by political parties
  • 27. 27 Presidential Versus Congressional Campaigns Presidential Race ■ More Competitive • Winner usually gets less than 55% of the vote ■ Larger Voter Turnout ■ Must Rely On The Mass Media To Reach Voters ■ Incumbent Presidents Are Often Held Responsible For Whatever Has Gone Wrong Congressional Race ■ Less Competitive • Winner usually gets over 60 % of the vote ■ Smaller Voter Turnout ■ Closer Contact With The District’s Voters ■ Even Incumbent Congressmen Can “Run Against Washington” Copyright © 2013 Cengage
  • 28. 28 Presidential Elections ■ Exploration ■ Announcement ■ Primaries (nominating election to decide who will represent the party in the general election) and Caucuses (meeting to select delegates who will nominate candidates to political office) ■ Nominating Conventions ■ Campaign and General Election ■ Electoral College (538 electors)
  • 29. 29 Congressional Elections ■ Problems ■ Malapportionment (flawed distribution of representatives based on state population) ■ Gerrymandering (drawing of Congressional Districts to favor one party or group over another) ■ Winning The Primary ■ Staying In Office Copyright © 2013 Cengage
  • 31. 31 The Rise of Interest Groups ■ An interest group is any organization that seeks to influence public policy. ■ The conditions that lead to the rise of interest groups are • Broad economic developments • Government policy • Leadership exercised • Increased governmental activities Copyright © 2013 Cengage
  • 32. 32 Functions of Interest Groups ■ Raise Awareness / Stimulate Interest ■ Represent Members (serve as a link between members and government) ■ Provide Information (date and testimony useful to public policy) ■ Channel Political Participation (enable citizens to work toward a common goal)
  • 33. 33 Types of Interest Groups ■ Economic ■ AFL-CIO, Teamsters ■ Causes ■ specific - ACLU (American Civil Liberties Union), NRA (National Rifle Association) ■ welfare - AARP (American Association of Retired Persons), NAACP (National Association for the Advancement of Colored People) ■ religion ■ Public Interest - MADD (Mothers Against Drunk Driving), League of Women Voters
  • 34. 34 Strategies of Interest Groups ■ Influence Elections ■ PAC - Political Action Committees (organized to contribue money to candidates) ■ Lobbying - attempting to influence policymakers (supply data and use staff to convince policymakers) ■ Litigation - take an issue to court if they are unsuccessful in gaining the support of Congress ■ Going Public - appeal to the public
  • 36. 36 Regulating Interest Groups ■ 1946 – Federal Regulation of Lobbying Act ■ 1995 – Congress unanimously passed lobbying bill • Tightened registration and disclosure requirements • Broadened definition of a lobbyist • Did not cover grass roots organizations Copyright © 2013 Cengage
  • 37. 37 Regulating Interest Groups ■ 2007 – New regulations took effect • No gifts of any value from registered lobbyists or firms that employ lobbyists • No reimbursements for travel costs from registered lobbyist or firms that employ lobbyists • No reimbursement for travel costs, no matter the source, if the trip is in any part organized or requested by a registered lobbyist or firm that employs lobbyists Copyright © 2013 Cengage
  • 38. 38 Mass Media ■ All forms of communication that transmit information to the general public. ■ Newspapers ■ Magazines ■ Radio ■ Television ■ Internet ! ■ Bias in the Media (reporters tend to be liberal, owners/editors/publisher tend to be conservative)
  • 39. 39 Roles of Media ■ Inform the public ■ Shaping public opinion ■ Providing a link between citizens and government ■ Serving as a watchdog (investigates and examines) ■ Agenda Setting (influence topics for discussion)