Digital Marketing & Implementing a Lean Startup - Given at Sunshine Bronx incubator, April 27, 2013.

1. Digital Marketing and
Implementing a Lean
Startup
By Kevin Shockey
Mis Tribus, prPIG

2. Agenda
● Transmedia Storytelling for Startups
– Immersive Story Experiment 1
● SEO & ∞
– Immersive Story Experiment 2
● Implementing a Lean Startup
– Immersive Story Experiment 3
● Q/A and Networking

3. 1. Transmedia
Storytelling
for Startups● Why startups, or any brand owner, should care
about Transmedia
– What is it?
– What's in it for me?
– Is it just social media?
– How do I use it?

4. 1.1 What is Transmedia?
● The Matrix Franchise
– Film
– Animation
– Documentary
– Game
– Advertisements
● Each piece has
some of the story

5. 1.2 Storytelling
● Telling a consistent story across multiple
mediums
– Campfire
– Religion
● Church
● Synagogue
● Mosque

6. 1.3 Culture Convergence
● The Mob Rules!
● UGC

7. 1.4 What's In It For Me?
● Brand
– You
– Your company
– Your products
● Tell the same story!
● Use your Social Graph:
– WWW
– Social Media

8. 1.5 Common Response
● Too much!
● Complicated!
● Constantly
changing!
● It's a Priority!
● What To Do?
– N simple tasks
– Maximize your
efforts

9. 1.6 Benefits of
Transmedia
● Become a better storyteller
● Tell:
– Consistent story
– Across social graph
– Across multiple
mediums
● Tell better stories, you'll
get a bigger audience

10. 1.7 Immersive
Storytelling
● Each Session Unique
● Set the Stage
– Context
– Prompt
– Performance
● Interviews

11. 1.8 Context
Video: There is no spoon!

12. 1.9 Story
● Theme: Monitoring and Surveillance
● Prompt:
● Role:
Victim of
unwarranted
tracking!

13. 2.0 SEO & ∞
● SEO
– How it works
– Making it work
– How it impacts
social media
● Infinity

14. 2.1 SEO
● Being Found

15. 2.1 SEO
● Being Found
● Supermarket
● Make SEO work:
– Think in 1's & 0's
– Web Spiders

16. 2.2 SMO
● Keyword Data Mining
– Facebook Graph
Search
– Twitter is already
ruled by #hashtags
– Google Plus already
has keyword links

17. 2.3 ∞
● Combinatorial
Explosion
● Large number
– Exceeds our
Understanding
– Approaches ∞

18. 2.4 What Is ∞ Abundance
● ∞ Probability
– Raindrops
in a rain
cloud?

19. 2.4 What Is ∞ Abundance
● ∞ Probability
– Raindrops
in a rain
cloud?
● Use Data
– Mitigate risk
● Pattern
Recognition

20. 2.5 Predictive Behavior
Modification
● Just for You
from YouTube
● Facebook Ads
● Propaganda

21. 2.6 Artificial Intelligence
● Neural Networks
● Expert Systems
● Robots
● Agents

22. 2.7 Max Strategy

23. 2.8 Context
Video: Advertising of the future!

24. 2.9 Story
● Theme: Manipulation
● Prompt:
● Role:
Victim of media
Manipulation

25. 3.0 Lean Startups
● Test-driven
● Iterations
● Analytics
● How to implement
a lean startup?

26. 3.1 Infinite Probability
● Limited ability to predict
● Is there an audience?

27. 3.2 Iterations
● Build
– Ship the
Product
● Measure
– Data
● Learn
– Ideas

28. 3.3 Build
● MVP
● Community
– Social
Graph
– Feedback

29. 3.4 Community (prPIG)
● Build and engage an online community

30. 3.5 Measure (Test)

31. 3.6 Learn (Pivot)

32. 3.7 Find YOUR audience

33. 3.8 Deliver - ABS

34. 3.9 Context
Video: You will be assimilated!

35. 3.10 Story
● Theme: The robots are coming...
● Prompt:
● Role:
You are a
member of
a rebel
resistance

36. 3.10 Story
● Theme: The robots are coming...
● Prompt:
● Role:
You are a
member of
a rebel
resistance

37. Thank You!
● Join my social graph:
– @shockeyk, @mistribus, @pr_pig
– Facebook.com/kevin.shockey
– Flickr.com/people/shockeyk/
– Pr.linkedin.com/in/shockey/
– Plus.google.com/u/0/115964005206453961870
– kevin@mistribus.com

38. Wishing You Great
Success: