Adidas is a German sportswear company founded in 1949 with the mission of becoming the best sports brand in the world. It has a three-tier organizational structure and is divided into three divisions: Adidas sport performance, Adidas sport heritage, and Adidas sport style. A SWOT analysis shows Adidas's strengths include competitive pricing and brand strength, while weaknesses are a high cost structure and limited product lines. Opportunities exist in new markets and technology, while threats include increased competition and changing consumer trends.

1. Impossible is Nothing

3. Mission and vision

4. Organizational Structure

5. Objectives

7. The name of this company means stands for, “All Day IDream About Soccer”. At the beginning, Adidas made only soccer shoes. Adidas is a for profit business because they make products for a profit. The owner of the company gets to keep the profit. The goal of the organization is to be the best sports brand all over the world because if they can be like that, they will be able to get much more fame and wealth. Managers of the company manage four functions, planning, organizing, leading and controlling. Adidas is divided into three levels of management, first-line, middle and top. Adidas introduced its revolutionary three-divisional structure in 2002. The brand segmented into three divisions: 1. adidas sport performance, 2. adidas sport Heritage &, 3. adidas sport style.

8. PRODUCTS REEBOK, & TYLORMADE Adidas control 5 Adistar ride Adistar cushion 6 Supernova sequence Supernova cushion 7 Supernova glide Watches Bags T-shirts Balls Golf set Cricket bats

9. Corporate Information CEO adidas-group :- Herbert Hainer Finance adidas-group :- Robin J.Stalker CEO adidas brand :- Erich Stamminger Global Operations adidas-group :- Glenn S.Bennett Managing Director adidas India :- Andreas Gellner

10. adidas in India Adidas first entered India in 1989 through a licence agreement with Bata. adidas later re-entered India for the second time in 1996 through a joint venture with Magnum International Trading Company Ltd with an initial investment of $2.5 million to form adidas (India) Trading Pvt. Ltd. adidas holds a 100 percent stake in the company.The company launches every six months between 600 and 800 new designs in footwear and between 1,500 and 2,000 new designs in apparels. The apparel range is priced between Rs279 and Rs2700, while the footwear is priced between Rs499 to over Rs12499. adidas' products in India are sold through 140 own outlets (excluding multi-brand outlets). The company, which is known for football and running shoes, introduced its cricket gear in India in 2004. The company adheres to strict quality and design specifications and uses the manufacturing unit of Lakhani Footwear to manufacture the locally produced adidas range in India.

11. Vision Mission Our mission is to become the best sports brand in the world. To that end, we will never equate quantity with quality. Our founder AdiDassler was passionate about sports. For Adi, the athlete came first. He gave those on the field, the court and the track the unexpected and the little differences that made them more comfortable and improved performance. This is our legacy. This is what the brand stands for. This will never change."

12. Organization Structure CEO Finance Chairman of the Board Global Operations Vice Chairman of the Board Adidas Brand Director Director Director Director Director Voice Chairwoman Director emp Represent

13. OBJECTIVES Quite simply, the key objectives were to reinforce adidas’ position as an innovator and technologically savvy marketer by leveraging off sponsorship of the much hyped Real Madrid tour of China and Japan by utilizing the 3G phone to connect with the football-mad populous. The fully adidas branded interactive 3G mobile experience was the perfect solution in a country where the top mobile content services are football related. This channel served to fill the audience need for game information & exclusive content/interviews available no where else. Additionally, the channel served to connect adidas with the adidas consumer who might not be able to attend the games but are served by the mass market penetration of the mobile phone. The tour was set to garner much general media hype, with this in mind, a first-to-market branded 3G Tour channel concept was set to benefit immensely from this surrounding excitement.

15. Good financial position

16. Effective Marketing Strategy

17. Market Leadership

18. Strong online presence

19. Strong brand

20. Strong international operations

22. Over pricing

23. Low quality products/services

25. Available technological innovations

26. Entering new markets

27. Expand customer base (Geographically or through new products)

28. Expand product/service lines

29. Market Diversification

31. Competitor's actions

32. Change in consumer lifestyles

33. Changing consumer patterns

34. Growing power of customers to set the price

35. Growing power of suppliers to set the price

36. Financial slowdown

37. Increase in taxation

38. New competitors entering the market

40. INDUSTRY INCOME STATEMENT ANALYSIS

41. Thank You.. Mirza Shoaib Baig