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2. What is real estate group buying?
ABC Builders is a real estate company. The company has just built
a housing complex comprising of 100 flats. Since the real estate
market is down, ABC Builders could not sell all the flats and is left
with 30 flats still up for sale! ABC Builders is ready to give heavy
discounts if someone can buy in bulk, say 10 flats. Quite a few
builders are in a similar situation as ABC Builders. In spite of the
heavy discount for a bulk purchase offer, there were no takers as why
would anyone want to purchase 10 flats in one go?
Mohit, Rahul and Suneet are software engineers at
Pune, Mumbai, and Bangalore respectively. They know that the
market is down and want to make the most of this situation to buy a
home. However, they are not able to find a good property deal with
attractive discounts in such a subdued market.
How can ABC Builders and potential home buyers like Mohit, Rahul
and Suneet get in touch with each other? It seems obvious that if
these potential buyers and ABC Builders got together, a mutually
beneficial arrangement can be worked out!

3. How it works?
So the Potential home buyers i.e.
Rahul, Mohit and Suneet connect
with one another through
homeseekers.co.in, and form a
group. The company then goes to
the ABC builder with a couple of
orders and negotiates for possible
discounts. The builder, sensing a
good opportunity to sell a number
of his properties, agrees to the
discount. Typically, there is
negotiation on discount but the
discount is higher than what is
offered in individual cases.

4. How it works? Contd…
Let's see how group buying works. Essentially, there are two ways.
Buyer initiates the deal
In this case, the potential home buyer posts his or her wish to buy a home in a housing
complex. The deal is then listed on the website and potential home buyers are
encouraged to form a group if they want to buy a house in the same housing complex or
from the same real estate developer. The home buyer can also visit the office of the
company and get the required information. Once the group reaches the critical
number, the sales team contacts the home buyers, aggregates the demand and submits
the bid to the builder. The deal is then negotiated, and finalized. The home buyers get the
agreed group discount.
The other way buyer can initiate the deal is to provide his or her requirement to the
company. The company looks at its database and find out home buyers with similar
requirements.

6. How it works? Contd…
Based on their requirement, the company proposes some of the housing complexes. Once a critical
mass accepts the recommendation, the sales team negotiates with the builders and gets the discount as
applicable.
Broker Company initiates the deal
In this case, the company posts a potential housing complex that will come up or an existing one. The
deal is displayed with discount on offer at the website of the company. The deal also has an expiry date
after which buyers cannot form the group. The buyers are encouraged to form a group to avail the
discount. Buyers typically register and then show interest in the property posted by the company.
Once the group achieves the critical number, the company submits the bid to the builder. The deal is
then negotiated, and finalized.The home buyers get the agreed group discount.

7. How to buy home as part of a group
 Register with homeseekers.co.in .
 The registration is free.
 Check the deals available online and
show interest for one or you can
join multiple groups
Alternatively, you can also start a
new group for an unlisted property
you are keen on.
 Once the group reaches to required
number of buyers for a particular
deal you are informed for further
processing's if you are interested.
 The deal will be then confirmed in
group.

8. Advantages of group buying
The typical home buyer is in constant
search for a better deal. As
individuals, home buyers cannot
negotiate for a better deal since it
will not make economic sense for
developers. The transaction cost with
each individual will be high for
developers. Also, an individual home
buyer will not have bargaining power
in a market dominated by real estate
developers. By coming together and
forming a group, the individual
buyers can increase their bargaining
power and hence will be able to bag a
better deal!

9. Advantages of group buying Contd….
For example, suppose ABC builders prices 2 BHK apartments in its residential complex at 2800 per
square feet. The company can negotiate the price and bring it down to 2300 to 2700 per square feet for
group buying of apartments. This discount will be much more than what an individual home buyer can
negotiate with the builder. Typically, the company which negotiates on behalf of the home buyers will
probably be able to get a 4% to 10% discount on the price of the property. This means if the price of your
dream home is 40 lakhs, you can save up to 4 lakhs in discount!
Another advantage is that the group can share common services needed to complete the transaction such
as a home loan, lawyers' fee, and compliances. In these areas the individual home buyer as part of a
group, will have more power for negotiation.

10. Advantages for Property Developers
One of the reasons for the popularity of group buying is the advantage it offers to builders. Usually
down payment in group buying is higher and hence developers who are just starting to build the
complex get much needed cash. In the era of high interest rates and uncertain stock market, the
higher down payment comes as a blessing for cash strapped developers.
Moreover, developers get a readymade market to sell their properties in bulk without spending
anything in customer acquisition and marketing. This reduces their cost of selling. This savings can be
passed to the home buyers in the form of extra discount.
Group buying also helps developers sell the properties faster and focus on the next venture.

11. Happy Buyers
 At homeseekers we will keep you
posted on the progress of the
property you are interested in.
 We will help you with the
processing of documents.
 We will also help you in buying
other things such as home
loans, furniture, security systems
that to on good discounts.
 Transparency in transactions.
 We will also help you in after sales
service such as we will keep you
informed about your
installments, possessions and other
legal dealings and also in resale.

12. Builders List
Akshar Developers DLF Heritage Princes
ACME Group Ekta Group Indiabulls
Adhiraj Constructions Era Group Indus
AHCL Esteem Group Jai Mata Di
Arihant Universal Emaar MGF Jaypee Greens
Beverly Towers Pvt. ltd. Eta Star JP Infra [Mumbai] Pvt. Ltd.
BU Bhandari Landmarks Felicity Jain Heights
Brigade Falco Developers Lodha Group
Bearys Group Godrej Properties Lokhandwala Group
B Raheja Builders Goodwill Developers Lunkad Realty
CCI Projects Pvt Ltd Gajra Group LGCL Group
Cosmos Group Goel Ganga Developments L&T Realty
Century Group Goel Ganga Man Infraconstruction
Confident Group Hirco Mahindra Lifespaces
CSC Builders Hiranandani Upscale Marathon Group
DB Group H M Constructions Marvel Group
Dheeraj Realty Indu Group Magarpatta
Dosti Group Inno Nirmal Lifestyle
DSS Isha Homes Neptune

13. Builders List
National Builders Sheth Developers Vakil Housing
Neel Sidhi Sanghvi Western Constructions
Nisarg Group Sai Wadhwani Constructions
Orbit Corporation Soham Wadhwa Group
Oberoi Constructions Sagar Builders Wave Infratech
Omkar Realtors & Constructions Tirumala Zenith Enterprises
Om Developers Tata Housing
Ozone Group True Value Homes
Puranik Group TATA Housing
Paradise Group Teerth Developer
Pegasus Unitech
PRA Realty Usha Spaces
Pride Housing Umiya
QVC Realty Ushodaya constructions
Ravi Group Unitech Group
RNA Corp. Vijay Associates Wadhwa Developers
Red Brick Vijay Group
Rajesh Lifespaces Valmark Group
Raunak Group Vaishnavi Group

14. Cities
Ahmedabad Jaipur
Bangalore Kochi
Bhubaneshwar Kolkata
Chennai Mumbai
Delhi Nagpur
Faridabad Noida
Ghaziabad Pune
Goa
Gurgaon
Hyderabad

15. For More Details: Log into:
www.homeseekeers.co.in
or Email us: contact@homeseekers.co.in
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