An attempt at painting a picture of how well tech startups and bigger companies from Ukraine and Central and Eastern Europe are reported on by major English-language technology media. The research is done using the first 50 emails of the ProCEEd > Newsletter (http://proceed.to).

1. Ukraine and CEE
in international technology media:
Problems and fixes
Andrii Degeler
andrii@proceed.to

2. Who am I?

3. What is ProCEEd > Newsletter?
• CEE tech news
• 1,500+ headlines
• English and local
languages

4. Lots of stories in English

5. Put into perspective
Mainstream:
The Next Web
TechCrunch
Ars Technica
Tech.eu
Wired
etc.
Niche:
UADN
Kyiv Post
Arctic Startup
Bitspiration
EWDN
etc.

6. Mainstream media and
CEE tech news

7. Mainstream media and
CEE tech news

8. What are they writing about?

9. Who’s interested in CEE?

10. Who writes about Ukraine?

11. What’s interesting in Ukraine?

12. You can do better
• Typical story: a feature/report or a startup
news piece covered by TechCrunch or The
Next Web
• Two stories per month, really?

13. Three things to know
• Know your media
• Know your strengths
• Know your audience

14. Pitch away!
Image credit: Dan Govan / Flickr

15. Niche English-language
media are your friends!

16. Thank you!
andrii@proceed.to | @shlema
More data on Github soon!
Any questions?