presentation about marketing strategies of Rural Banking Services in Rura India. what challenges they face and how do they manage. Big time credits to IFMR trust. And Dr. Nachiket More. Also to Shiwani Gupta for critical inputs.

1. MARKETING OF BANKING SERVICES IN RURAL AREAS By SHIVRAJ SINGH NEGI MARKETING OF BANKING SERVICES IN RURAL AREAS

2. WHY ? WHO? NUMBER? MARKETING OF BANKING SERVICES IN RURAL AREAS

3. MARKETING OF BANKING SERVICES IN RURAL AREAS

4. MARKETING OF BANKING SERVICES IN RURAL AREAS “ The Indian rural market with its vast size and demand base offers a huge opportunity that MNC’s cannot afford to ignore” The Hindu Business Line, 9th May 2008

6. MARKETING OF BANKING SERVICES IN RURAL AREAS PRODUCT PRICING PLACEMENT (or DISTRIBUTION) PROMOTION Multiple ‘basic’ financial services. Devised to ensure usage as well as profitability. Conveniently located. No discrimination . Human groups and Institutions of the area . Insurance (Cattle, Farm Produce etc) . Maximizing consumer satisfaction. Comprehensive offering of different services. Demographics, culture, environment. Services in native language. Single uniform pricing. Choice between managerial models. Psychological methods . Microfinance. Quantity discounts, and ease in payment modes. Additional risks for narrow diversified entities. Collaborating with NGO’s to develop knowledge. Financial advisory services Agenting model (service points) Loan Gateway Biometric ID’s

8. MARKETING OF BANKING SERVICES IN RURAL AREAS