Retailing An Introduction
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This document discusses various concepts and practical aspects of retailing. It covers traditional and modern retailing concepts, the importance of physical evidence and supply chain management, profit centers, targeting customers through zonal divisions, and the role of information technology. Retailing is defined as putting products in the hands of final consumers. Key topics include planogram metrics to increase profitability, private labels and partnerships as profit centers, and using information technology for financial reporting, stock management, and sales analysis.
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Retailing An Introduction
- 1. RETAILING Concepts & Practical Aspects of Retailing shivendumishra@gmail.com
- 2. TOPICS 1.) What is Retailing a.) Traditional Concept b.) Modern Concept 2.) Key Points for Retail 3.) Importance of Physical Evidence 4.) Importance of Supply Chain 5.) Planograme Metrics 6.) Profit Center a.) Private Labels b.) Tie-up With Companies c.) Self Confidence 7.) Targeting Costumers a.) Zonal Divisions 8.) Role of Information Technology 9.) Life in Retail shivendumishra@gmail.com
- 3. What is Retailing shivendumishra@gmail.com
- 4. Retailing Retailing is the process to put the product in the hand of the final Customer/Consumer. shivendumishra@gmail.com
- 5. Retailing Traditional Concept Modern Concept shivendumishra@gmail.com
- 6. Traditional Concept( Un-Organized Retailing Neighborhood Stores. Small Retailers shivendumishra@gmail.com
- 7. KEY POINTS FOR RETAIL shivendumishra@gmail.com
- 8. STOP SHOP BUY shivendumishra@gmail.com
- 9. Modern Concept (Organized Retailing) 1.) Super Markets 2.) Hyper Markets 3.) Company Owned Company Operated (COCO) 4.) Cash and Carry 5.) Franchisees shivendumishra@gmail.com
- 10. B I L L I N G SUPER MARKET shivendumishra@gmail.com
- 11. B R A N D I B R A N D B B I L L I N G B I L L I N G BRAND C BRAND H B I L L I N G B I L L I N G B I L L I N G B I L L I N G BRAND D BRAND G B R A N D A B R A N D J B I L L I N G B I L L I N G B I L L I N G B I L L I N G BRAND E BRAND F HYPER MARKET shivendumishra@gmail.com
- 12. Importance of Physical EvidenceInRetail shivendumishra@gmail.com
- 13. Importance of Phsical Evidence Bring feel good feeling in the mind of the costumers for create loyalty. shivendumishra@gmail.com
- 14. Importance of Supply ChainInRetail shivendumishra@gmail.com
- 15. Importance of Supply Chain in Retail It is a challenging task to manage inventory and Match Demand & Supply in Organized Retailing. Degree of Importance of Supply chain in FMCG is higher in comparison to Other Organized Retail Sectors. shivendumishra@gmail.com
- 17. Planograme Metrics Palanograme Metrics is an arrangement of SKUs in a particular Rack. But it plays an important role to help the Retailer to increase their Profitability by putting desired Sku in the hand of the Costumers. shivendumishra@gmail.com
- 19. Row # Col # Rack # 1A 4 1A 3 1A 2 1A 1 1B 4 1B 3 1B 1 1B 2 1C 4 1C 3 1C 2 1C 1 1D 4 1D 3 1D 2 1D 1 Planograme (Rack 1) shivendumishra@gmail.com
- 21. Row # Col # Rack # 2A 4 2A 3 2A 2 2A 1 2B 4 2B 3 2B 1 2B 2 2C 4 2C 3 2C 2 2C 1 2D 4 2D 3 2D 2 2D 1 Planograme (Rack 2) shivendumishra@gmail.com
- 23. Profit Centers Private Labels Tie-up with the Companies Self Confidence Loyal Customers shivendumishra@gmail.com
- 24. Approaching Customers shivendumishra@gmail.com
- 25. Retail Outlet Zone 0 <= 500m Zone 1 <= 1 Km Zone 2 <= 2 Km Zone 3 <= 3 Km shivendumishra@gmail.com
- 27. I NFO R M A T I O N T E C H N O G Y Financial Report Stock Management Business Center Cost Management Sell Report shivendumishra@gmail.com
- 28. Life in Retail Organizations shivendumishra@gmail.com