8. Can
be a complement with
pizza
burger
Samosa and other fast food items
Can be used as puree
Can be consumed anytime .
9. PACKAGING :
Attractive
Informational
Different kind of packaging like :
POUCHES ( 10 gms)
PICHKU (400gms)
BOTTLE (1KG)
10. SEGMENTATION
B2B
B2C
TARGETING
Dominos
Sagar Gaire
Other fast food restaurants
POSITIONING
Too good to taste in fest and haste
11. ADVERTISEMENT
:
Print media
Danglers
Free sample in newspaper
2.Electronic media
3. Retailers will be given extra packets so that they
will keep our product in front counter.
1.
12. Product
name
Mrp
Purcha Sales Profit
se cost cost in margin
rs
(in rs)
Transportat city
ion cost
(free)
Top taste
59/KG
50RS
51-59
1-9
Golden crown
89/KG
68RS
68-89
1-21
-
Dippy’s (kissan
product)
70/KG(9 60RS
70GMS)
61-70
1-10
Funtop
60/KG
45RS
(980GM
S
65/KG(1 30RS
.2KG)
46-60
1-15
M.P
31-65
1-44
Bhopal
M&M
Out of india
14. Promotion budget
Cost in rs.
FM
Cost in rs.
78750
10 days (15sec)
(30-40 times)
5250 per day
PAPER
ADVERTISEMENT-
12760 *10 days
127600
(mid page size5’4)
Bhaskar newspaper
DANGLERS
1500 danglers (for
retailers and other
food hubs)
0.20 paisa/dangler
400
SAMPLE PACK
DISTRIBUTION
200000 copies of
newspapers
40000 cost of pouch
10000 charge for
distribution
Total
256750 lac.
15. Cost in Rs.
Packaging
44400
Sales Promotion
20,000
R&D Market Research
40,000
Transportation
1800
Salaries and other overheads
40,000
Other Expenses
25,000
Tax and Legal
50,000
Grand Total
477950
20. New
standard packaging norms for FMCG
Goods advertisement and promotion services
Specifics of selecting business partners
(distributors, dealers), permitted criteria,
selective sales;
BIS - 2491:1998 & 1070:1992 For Food
hygiene and water.
Developing a marketing policy in accordance
with the trade legislation
21. Controlling
will be done on the basis of DSR
feedback will be taken on that basis for any
grievances and complains
Mail Id: feedback@healthytamata.com
Toll free number :1800-24560000