FoodPanda is an online service to order food.

1. FOOD PANDA
About:
Food Panda is a small team of problem solvers,
designers, thinkers and tinkers, working around the
clock to make foodpanda the most powerful online tool
for food delivery in the universe. We believe that
ordering food should be easy, fast and definitely fun!
We wanted something simpler, so we made it.

2. HISTORY
Foodpanda was launched in March 2012[3] in
Singapore and expanded into 16 countries by
the end of the year. This was followed by an
expansion into seven more countries, to make
a total of 23, by February 2013.[4] The
company stated that it aimed to move into 40
nations in Asia, Europe, Latin America, the
Middle East and Africa by the end of Q1 2014
and did achieve this.

3. PLATFORM
• Foodpanda processes and sends orders directly to
partner restaurants, who then deliver to
customers. The service is available online and on
mobile apps. Customers order food by entering
their postcodes on the site and browsing for food
from a list of restaurants. They can create meals
by browsing restaurant menus and selecting items
they want to order before entering an address and
proceeding to the checkout. Restaurants receive
these orders and then deliver to customers.
foodpanda sends out an SMS to confirm orders
and their estimated delivery time.

4. WEBSITE FEATURES
• Foodpanda has partnered with more than 35,000
restaurants worldwideto increase delivery sales through
online and mobile orders by providing them with
technology and analytics. It connects customers with
restaurants that offer food delivery in their area and lets
them choose, order and pay online. Foodpanda also has a
review section on restaurant pages, where customers can
comment on sales process, delivery, taste and overall
impression of restaurants .With Foodpanda partnership
with restaurant review site OpenRice, restaurant reviews
were integrated into the ordering process, allowing
customers to read reviews as they decide what to choose.
Customer orders are also saved, allowing for reorders to be
done quickly, while multiple addresses can also be stored.

5. INVESTMENTS
• The startup is supported by Rocket Internet, the
largest e-commerce incubator in the
world. Foodpanda raised $20 million in funding
from Investment AB Kinnevik, Phenomen
Ventures and Rocket Internet in April 2013. In
September 2013, iMENA Holdings invested $8
Million. In February 2014, there was another
funding round of $20 million from a group of
investors, including Phenomen Ventures. On
August 11, the company announced that it has
collected another USD 60 Million in financing
from a group of investors.