In this presentation everyone can get information about online reputation management. i also add some best strategies & Process for doing online reputation management effectively for nay business.

1. Online Reputation
Management
“Our reputation is more important than the last hundred million dollars”

2. What is Online Reputation
Management?
Online reputation management is the process of
controlling what shows up when someone looks you up
online.

3. Why Online Reputation is important?
Because..
- Consumers Buy from Companies with a Positive Reputation
- Consumers Search for a Positive Experience
The information found online will help to inform the first impression of an individual or
of a brand. It is therefore essential that this information be positive. That is where
online reputation management (ORM) comes in.

4. key strategies to manage your online
reputation management
● Ask Your Clients for Online Reviews
● Respond to Every Online Review
● Optimize Your Site with Your Company Name
● To Counteract Negative Content, Contact Its Creator.
● Pay Attention to Your Wikipedia Page
● Diversify Your Web Presence
● Proactively Monitor Your Search Results at Least Once a Month.

5. 3 Steps for Developing an
Online Reputation
Management Strategy

6. Step 1: Tracking and
monitoring
★ Before you can manage your online reputation,
you need to first learn what is being said about
you and get an idea what the sentiment is.
★ Sentiment is usually measured in positive,
negative, or neutral terms. To do this, you should
identify various methods you plan to employ to
listen into online conversations. Twitter,
Facebook, YouTube, and blogs are all great
places to monitor.
★ To get started with this process, you should
identify keywords that represent you, your brand,
your company, or anything you want to track.

7. Tools for that Tracking and monitoring
● Social Mention socialmention.com
● Google Alerts – google.com/alerts
● TweetBeep – tweetbeep.com
● Technorati – technorati.com
● BlogPulse – blogpulse.com
● TagBulb – tagbulb.com

8. Step 2: Evaluate and
interpret
★ Set up a process where you identify key
statements from step one that you feel are
impactful regardless of the sentiment. Then read
those aloud to your team and try and interpret
what is really being said. The information that
comes out of a team discussion during this
interpretation session can make a big difference
in your entire online reputation management
strategy. It will provide you with the right basis as
you decide how you are going to act on what you
have learned.
★ Once you have interpreted the various messages
and conversations you have mined, you should
place these into several categories that you will
address in the next step.

9. Some of these categories could be broken down into:
● Positive
● Negative
● Branding
● Personnel
● Regional
● Industry related

10. Step 3: Engage and act
★ Now that you have a list of categories you wish
to address and you have the basis for what the
issues are you want to focus on, you need a plan
of action. I suggest that you put together a type
of editorial calendar that allows you to plan how
and when you will act. This will help you pace
yourself and act when the timing is best..
★ For each of your categories you made in step
two, you should plan a specific action you will
take to address them. For instance, you may
want to directly comment on a blog post or you
may wish to write an article or white paper that
addresses a specific concern or perception. Once
you have your editorial plan in place, assign you
or your team members to execute the plan.

11. Two Strategies to consider for that.
Reactive is to have accounts set up and people in place to quickly respond to conversations (positive or
negative) that come up. In this case, a policy should be put in place on what should and should not be said
as team members respond to comments and feedback. Additionally, you should identify at what point is an
issue serious enough that it should be escalated to a higher level for the correct response. Issues can
happen overnight and you need to have a plan in place and be ready to act at a moment’s notice.
Proactively is an important part of any reputation strategy as you plan positive messages, articles, press
releases, etc. to insure you have a constant flow of content that you have planned in advance from your
editorial calendar.
Remember that this is a cycled process. Once you are done with this last step, you need to start over and
listen and monitor to see if your efforts have made an impact.

12. Digital Marketer
Thank you
Any queries?