Entrepreneurship Project - Business Plan Sample - Beverage Shop (Name - Day's Beverages) Include: Executive Summary Competitors Our Unique Selling Proposition (USP) Functional Structure Our Physical Resources Our Production Process Our Human Resource Marketing Strategies Packaging Distribution Process Our Financial Projections and Budget Start-up Cost Selling Price of Products Guys Its for you !! Download !! For more information Contact - facebook.com/imShivax instagram.com/imshivax linkedin.com/in/imshivax

1. Business Plan
Entrepreneurship Project
By Shivms Jaiswal

2. Day’s Beverage Pvt. Ltd.
Time may change but
great tastes live forever...

3. BusinessType: PrivateLimitedCompany.
Location: Lucknow,UttarPradesh,India.
KeyPartners: X Y Z
KeyObjectives:
1. High qualitycustomerservice andsatisfaction.
2. Consistenthigh standardofproduction.
3. Continuousqualityimprovement.
4. Employeewelfareanddevelopment.
5. Lean,simpleandeffectiveprocess.
Mission:
Getting profitedthroughmakingeasyavailabilitiesofRelaxingbeverage.
Executive Summary

4. Competitors
Tata Starbuck
Coffee Culture
Lounge
Café Nescafe
Café Coffee Day

5. Our UniqueSelling Proposition(USP)
Making Life
Easier
Innovative
Procedure To
Act
Real Time
Communication
(Selling products
& getting
remarks)

6. Functional Structure
Managing Director
Director Of
Human Resources
Director Of
Production
Director Of
Management
Director Of
Marketing
Director Of
Distribution
Finance
Dept.
Accounts
Dept.
Employment, Selection &
Wages Department
Tea Garden Fruit Garden Tea & Juice
Factory
Quality
control &
Improvement
Department
Planning
Dept.
Organizing
Dept.
Motivation
Dept.
Controlling
Dept.
On Spot
Action Dept.
Advertising
Dept.
Publicity &
Sales
promotion
Dept.
Personal
selling &
Public
Relation
Dept.
G.M.
Area
Managers
Transport
Dept.
Store Dept.
Home Delivery
Dept.
Area Based Employees

7. Our Physical
Resources

8. Physical Resources
Tea Garden Fruit Garden Cultivation
Equipments
Office & Factory
Building
Processing
equipments
Distribution

9. Our Production
Process

10. Processing Unit
Industrial Raw Materials
Unprocessed Tea
From Garden &
Coffee
Unprocessed
Fruits From
Garden
Factory
Distribution Unit
Factory
Distribution Units
Tea Preparing Juice Preparing
Prepared Tea &
Juices @ your
Door step
Processed Tea & Fruits
Processed Tea For Export

11. Our Human Resource

12. Laborer Resources Employee Resources
Selection
Board
(Selection Process)
Selected
Laborers
Selected
Employees

13. Marketing
Strategies

14. Strategies We Follow
IMC Trade
Show
Marketing
Guerilla
Marketing
B2B
Marketing

15. Our Target
Customer/Mar
ket
Teenagers
Middle-
Class
family
Corporate
Sector

16. Advertisement & Promotions

17. Publicity
Hoardings

18. Sales Promotion
PublicRelation

19. Packaging
In order to feel customer specialat being DAY’S
BEVERAGE, We willwrite their name ontheir
Serving Cups.

20. Distribution Process
Factory
Distribution
Units
Regional
Distributor
Area
Distributor
Local
Delivery
Units
Local
Salesmen

21. Our Financial
Projections and
Budget

22. Our Initial Investments
Our Business InitialInvestmentis
Rs. 1Crore
(60% from Bank and40%Self)

23. Start-up Cost
Particular Rupee
Land 30 Lakh
Building 12 Lakh
Computers 2 Lakh
Equipment 2 Lakh
Machinery 10 Lakh
Vehicles 15 Lakh
Interior Decoration 5 Lakh
Software 2 Lakh
Inauguration Ceremony 1 Lakh
Raw Material 5 Lakh
Salary 3 Lakh
Rent Advance 3 Lakh (For Six Months)
Advertisement 10 Lakh

24. Selling Price of Products
Tea
Masala Chai Rs. 25
Green Tea Rs. 30
Assam Tea Rs. 30
Darjeeling g Tea Rs. 40
Lemon Tea Rs. 50
Day’s Beverage Special Rs. 50
Coffee
Espresso Rs. 35
Espresso American Rs. 45
Cappuccino Rs. 50
Irish Coffee Rs. 45
Black Coffee Rs. 50
Cafe Latte Rs. 50

25. Selling Price of Products
Shakes
Mango Blast Rs. 100
Strawberry Blast Rs. 100
Blackcurrant Blast Rs. 100
Banana Blast Rs. 100
Chocolate Blast Rs. 100
Freeze Frames
Vanilla Ice-Cream Rs. 40
Chocolate Ice-Cream Rs. 40
Chocolate Fudge Sundae Rs. 80
Chocolate Truffle Sundae Rs. 80
Sizzling Brownie Rs. 90

26. Selling Price of Products
Cold Coffee
Cold Sparkle Rs. 50
Tropical Iceberg Rs. 60
Iced Eskimo Rs. 60
Cold Igloo Rs. 70
Cold Chocolate Drink Rs. 80
After Coffee Mint
Mint Candies Rs. 10
Mint Lollipops Rs. 10

27. Selling Price of Products
Thirsty Quenchers
Packaged Drinking Water Rs. 20
Orange Juice Rs. 60
Apple Juice Rs. 60
Spritzers
Green Apple Soda Rs. 50
Lychee Soda Rs. 50
Strawberry Soda Rs. 50

28. S.No. Particular Units Rupee
a) Sales 5,000 @
Rs.150
7,50,000
b) Cost of Sales 5,000 @
Rs.70
3,50,000
c) Gross Profit = a-b 4,00,000
Fixed Expenses (Cash)
i) Salaries 2,00,000
ii) Rent 50,000
iii) Utilities 30,000
vi) Monthly interest on the loan taken 50,000
v) Transportation 20,000
vi) Miscellaneous 5,000
d) Total fixed expenses (Cash) 3,55,000
e) Depreciation(Non-Cash) 2 L @ 10% 20,000
f) Total fixed exp. (Cash & Non-Cash) = d+e 3,75,000
g) Operating profit or loss = c-f 25,000
h) Taxes = use 25% on Profit only 6,250
i) Net Profit/or Loss = g-h 18,750

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