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#AWSAdTechJP
Eiji Shinohara - @shinodogg
Solutions Architect
Amazon Web Services Japan
@市ヶ⾕Geek★Night#15
Who am I
w/ @werner - Amazon CTO
Eiji Shinohara (篠原 英治)
§ Twitter: @shinodogg
§ Blog: shinodogg.com
AWS Solutions Architect
§ Market: AdTech & Startup
Graduate Part-Time Student
§ University of Tsukuba MBA-IB
My Favorite in 市ヶ⾕
§ 四番町定⾷@ペザント四番町
Who am I
w/ @werner - Amazon CTO
Eiji Shinohara (篠原 英治)
§ Twitter: @shinodogg
§ Blog: shinodogg.com
AWS Solutions Architect
§ Market: AdTech & Startup
Graduate Part-Time Student
§ University of Tsukuba MBA-IB
My Favorite in 市ヶ⾕
§ 四番町定⾷@ペザント四番町
ペザント四番町 – すぐそこ J
ペザント四番町 – 腹イッパイ :D
AdTech CTO ハ
ダイタイ トモダチ :D
AWS 導⼊事例:株式会社オプト
OPT CTO 平岩さん (@hiraiva aka ⾃称アドテクおじさん)
https://aws.amazon.com/jp/solutions/case-studies/opt/
AdTechエンジニアなら読んでおきたい
アドテクおじさんのお悩み相談室
http://tech-magazine.opt.ne.jp/archive/category/アドテクおじさん
#CTONight @ AWS Summit Tokyo
JP AdTech CTOs!!
AdTech CTOs Round Table
JP AdTech CTOs!!
AWS Japan AdTech Team
AWS Japan AdTech Team
Account Manager : 唐⽊ (カラキ)
• 広告業界を⼀⼈で担当。窓⼝的な存在。何かあれば唐⽊まで!
• ⽇本で⼀番アドテク技術者とパワーランチする男(当社調べ)
AWS Japan AdTech Team
Solutions Architect : ⼋⽊ (ヤギ) @ygtxxxx
• ⼤貧⺠で積極的に8切るわけではない(らしい)
• Redshiftと戯れながら⾳楽&夜遊び全般こなすタイプ
AWS Japan AdTech Team
Solutions Architect : 上原 (ウエハラ) @pioho07
• 最近AWSトレーニングの先⽣からSAに異動しAdTech担当に
• 道⽞坂であんな事やこんな事でブイブイ⾔わせてたタイプ
先⽇韓国で⽇本のガチな
”アドテク on AWS” 事例
を紹介してきました!
AdTech on AWS @ MARU180
Korean AdTech is emerging!
Dynalyst - Go Global with AWS!
Shuhei Kimura
v Moving back and forth from Japan to U.S.
v Diving deeply into U.S. AdTech eco-system
v Planning to use another AWS region in US West
Japan
US
ap-northeast-1
us-east-1
Up to
100 instances
Up to
80 shards
KCL on ECS
Docker Cluster
S3
Redshift
EMR
Up to
100 instances
Up to
80 shards
KCL on ECS
Docker Cluster
Dynalyst - Log Processing Architecture
fluct – SSP: 30billion impressions in a month
Kenta Suzuki
A. Advertising transparency
v Players are relying on each other
v Preventing unethical actions is an
entire industry problem!
v Letʼs make the Internet better
place J
Q. What is the trend in AdTech
industry?
Ad
tag
ALB ECS
Lambda
Lambda
Amazon ES
3rd Party
service
Kinesis
Running “Golang” application
on AWS Lambda w/ Apex
fluct - Serverless Architecture
Intimate Merger
Small engineering team delivers Big results!
Masafumi Osogoe & Kazuki Matsuda
Kazuki Masafumi
ECS
RDS
ElastiCache
CSV
TSV
JSON
SQS
IM-DMP
UI&API Data
Processing
S3
3rd Party
Partners
ECS & Spot Fleet
Spot Fleet
ECS
IM-DMP - Amazon ECS & EC2 Spot Fleet
Greatly Skilled Engineers from China J
vHailin Hu
vXiaoyi Qu
UNICORN - Full Automated Marketing Platform
Itʼs like a “Gold Mine”
ü Day-by-Day Evolution
ü Achieving Goals with latest
Big Data Technologies
ü Utilize “Amazon Athena”
in a massive way!
HailinXiaoyi
Auto Scaling
Up to 200
instances
Athena
Redshift
Deep Learning
on EC2
S3
UNICORN - Architecture
Please check #AWSAdTechJP
#AWSAdTechJP
アドテク関連コンテンツを作ったり、勉強会を開催
したりしています!
https://www.slideshare.net/shinodogg/building-a-
realtime-bidding-platform-on-aws-awsadtechjp
http://aws.typepad.com/sajp/2016/07/aws-
adtech-jp.html
#AWSAdTechJP
#AWSAdTechJP
⽇本のアドテク + AWS なネタで、
Twitterに投稿する⽂字数に余裕がある場合は
是⾮ #AWSAdTechJP お願いします J
年末のAWSと⾔えば→ re:Invent !!
at re:Invent 2016
Bob Xiao
AdTech担当
in China
Yagi-san
AdTech Engineer
https://twitter.com/shinodogg/status/803805709431373824
Let's meet up at re:Invent 2017!!
https://reinvent.awsevents.com/
Let's meet up at re:Invent 2017!!
https://reinvent.awsevents.com/
re:Invent 2017 – Stay Tuned
Bunch of announcements!!
re:Invent AdTech wrap up session will be delivered
by AWS AdTech SAs J
Please let us know if you are interested!
↑SA Yagi
(Stormtrooper)
↑SA Uehara
(Stormtrooper)
Thank you!!
#AWSAdTechJP

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