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Introduction To Twitter

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Caroline Hallett (nee Chambers)
Caroline Hallett (nee Chambers)

Using Twitter for business - a presentation given to Chamber members in Folkestone on Thursday 14th May 2009 - shared with my Twitter friends - thanks for all your help

Tecnologia
1 de 21
All of a Twitter? Caroline Chambers (and “Friends”!) Chamber Breakfast - May 2009
What is Social Media? ,[object Object],[object Object],[object Object]
“ Social media is people having conversations online.”
• Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…to name just a few!) The conversations are powered by… Expert Source TWITTER user: @ shaawasmund
So what does that mean – and why should I care?
Social-networking Sites Are Officially More Popular Than Porn Sites TIME, OCTOBER 13, 2007 1 2 3 Expert Source TWITTER user: shaawasmund
12,000,000 articles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],67% have joined a social network
It’s not a fad ,[object Object],[object Object],Expert Source TWITTER user: shaawasmund
Baby Boomer born 1946-1961
Generation X – Born 1961-1981
Generation Y – Born 1982-2000
And say hello to Generation C – The Millennial - Born 2000 onwards Cash not credit Creators Control Connected Channelled Creative Community “ Consumer 2.0” Communicators Charted
Only 18% of TV ad campaigns generate positive ROI 90% of people who can skip TV ads, do Only 14% of people trust advertisements The average person is exposed to 3,000 advertising messages/day...
The new communication model is a dialogue
Which means it IS …. Transparent Inclusive Authentic Vibrant Consumer-driven NOT … Organized Exclusive “ On Message” Controlled Product-driven Expert Source TWITTER user: shaawasmund
Is Everyone Doing It? ,[object Object],[object Object],[object Object],[object Object],* Source – Cap Gemini E-Retail Sales Data Index Expert Source TWITTER user: helenmilner
So what's all the fuss about Twitter ,[object Object],[object Object],[object Object],[object Object]
What Can You Use Twitter For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Expert Source TWITTER user: doshdosh
Just Like Off-Line Networking? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Expert Source TWITTER user: SolSolutions
The Mechanics of using Twitter ,[object Object],[object Object],[object Object],[object Object]
Connect With Me carolinechamber http://channelchamber.blogspot.com/ http://www.linkedin.com/in/carolinechambers The Channel Chamber Group Channel Chamber Training Famousatlast

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Introduction To Twitter

  • 1. All of a Twitter? Caroline Chambers (and “Friends”!) Chamber Breakfast - May 2009
  • 2.
  • 3. “ Social media is people having conversations online.”
  • 4. • Blogs • Micro Blogs • Online Chat • RSS • Widgets • Social Networks • Social Bookmarks • Message Boards • Podcasts • Video Sharing Sites • Photo Sharing Sites • Virtual Worlds • Wikis (…to name just a few!) The conversations are powered by… Expert Source TWITTER user: @ shaawasmund
  • 5. So what does that mean – and why should I care?
  • 6. Social-networking Sites Are Officially More Popular Than Porn Sites TIME, OCTOBER 13, 2007 1 2 3 Expert Source TWITTER user: shaawasmund
  • 7.
  • 8.
  • 9. Baby Boomer born 1946-1961
  • 10. Generation X – Born 1961-1981
  • 11. Generation Y – Born 1982-2000
  • 12. And say hello to Generation C – The Millennial - Born 2000 onwards Cash not credit Creators Control Connected Channelled Creative Community “ Consumer 2.0” Communicators Charted
  • 13. Only 18% of TV ad campaigns generate positive ROI 90% of people who can skip TV ads, do Only 14% of people trust advertisements The average person is exposed to 3,000 advertising messages/day...
  • 14. The new communication model is a dialogue
  • 15. Which means it IS …. Transparent Inclusive Authentic Vibrant Consumer-driven NOT … Organized Exclusive “ On Message” Controlled Product-driven Expert Source TWITTER user: shaawasmund
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Connect With Me carolinechamber http://channelchamber.blogspot.com/ http://www.linkedin.com/in/carolinechambers The Channel Chamber Group Channel Chamber Training Famousatlast