explains the concept customer concept and societal marketing concept with examples

1. CUSTOMER
CONCEPT
Today many companies are moving beyond
marketing concept to the customer concept ,growing
number of today’s companies are now shaping
separate offers ,services and messages to individual
customers. By building high customer loyalty and
focusing on customer lifetime value they hope to
achieve profitable growth.
Marketing concept Customer concept

3. deals with all aspects of acquiring,
keeping and growing customers
Customer retention” and “customer
loyalty
Relationship building blocks
increase “consumer lifetime value

4. EXAMPLE
Dilip chhabria is well known car designer.His coampany dilip
chhabria design pvt. Ltd customizes car as per customer
requirements. He has designed Vanity Van for many stars such
as Sanjay Dutt, Shah Rukh Khan. He has also designed the car
used in the movie Taarzan: The Wonder Car. In 2010 he designed a
special version of Tata Nano.

7. SOCIETAL MARKETING
Societal marketing is an approach that a companies take when
they are socially responsible.
SOCIETAL MARKETING
Potential client
Companies philosophy
An approach of launching products or services

8. DEFINITION
CORPORATE
SOCIAL
RESPOSIBILITY
SUSTAINABLE
DEVELOPMENT
SOCIETAL MARKETING

9. WHY SOCIETAL
MARKETING ?
The reason is that the past two decades have led to tremendous degradation
of the environment. The issue of global warming has become the central
topic of debates in almost all international conferences. Moreover, increasing
awareness about pollution has created a mass awareness in citizens of
various nations. Now as aware customers, people are purchasing products
that are eco-friendly. From light bulbs to plastics, today's consumers ensure
that they can at least, to some extent, contribute in curbing of the threats of
pollution.

10. EXAMPLE
Body shop is a cosmetic company found by ANITA RODDICK .
The company uses only plant based materials for its
products. It is against Animal testing, supports community
trade, activate Self Esteem, Defend Human Rights, and
overall protection of the planet. Thus Body shop is really
following the concept of Societal Marketing.

11. Eco conscious symbol
Respects aquatic environment
Meets strict biodegradability standard
Limits packaging waste

12. THE
SOCIETAL MARKETING
CONCEPT
Society
(human welfare)
Societal
marketing
Consumers
(want satisfaction)
Company
(Profit)