Investigate-Innovate-Initiate It's all about your IQ

In this business of yours,
you can’t afford to rest
on your laurels,
even to pause in retrospect.

• Knowledgeable?
• Hardworking?
• Visionary?
• Creative?
• Driven?
• Charitable?
• Purposeful?©2014 James Feldman

How you think is
as important
as what you
Aha
©2014 James Feldman

AhaBecome a Solution Provider
Live in the FUTURE
Appreciate WISDOM
Forget Permanence
Change your FOCUS
Get excited and accept RISK
Think about…
‘Clear and Present’ Opportunities

“The value of a big idea lies in using it.”
- Jim Feldman

Knowledge comes
from books.
Wisdom comes
from experience.

Knowledge
is free.
Wisdom has
a price.

question everything

“Great” isn’t
good enough.
You must create
Competitive
Distinction.
©2014 James Feldman©2014 James Feldman

If you don’t have Competitive Distinction,
then EVERYTHING degenerates to price.

Having the lowest
price is the single
worst point of
differentiation.

“In order to be irreplaceable,
one must always be different.”
Coco Chanel

Why do you
need more Innovation?

Why are your customers
buying from you now?
Why are they staying with you? Why not?
Why are you competing on price,
product, process?
Why are you pressure driven instead
of purpose driven?
Why are your customers loyalty neutral?

What am I doing differently
tomorrow that will obtain better
results than I achieved yesterday?

Make a list of the ways that you
believe your customers
can tell the difference
between and
your competition.

Change
Growth
Profit
Competition
Acceleration
Improvement
Increases
Decreases
Problems
Goals
Cornerstones of Innovation
Don’t let what you think you know,
prevent you from learning what you need to know.

Creativity vs. Innovation
Creativity is the skill to originate the
New and make it valuable.
Innovation is the process of creating something
New that has significant value to the user.
Invention is a physical thing.

Creativity vs. Innovation
Creativity is the process of developing
new or interesting ideas.
Innovation is the process of transforming
creative ideas into valuable
or profitable solutions.
It’ how we make money.

The real trend in business is

From efficiency; Business As Usual (BAU)
to
to disruption; Innovation As Usual (IAU)

Shift from efficiency as
business as usual (BAU) or S.O.P. to
Innovation As Usual.

What Drives Innovation?
• Disappearing trade barriers
• Increasing rate of “shifts”
• Increasing customer expectancies
• Increasing amount & access to data/information
• Decreasing cost of entry
Innovation
Opportunity
Development
Opportunity
Identification
Opportunity
Capture
Focus
Shaping
Development
Business Case
Validation & Launch
Filtering

Be ridiculous & willing
to fail.
Create a passionate &
inter-connected
Innovation
discussions.
Have a strong internal
focus.
Keep the pipeline
flowing.
The types of Innovation cultures

Failure to understand
customers, employees,
stakeholders
Inspire
curiosity
Question
assumptions
Lackluster ideas
Challenge
current
perspectives
Think
differently
Aversion to risk
taking
Create
freedom
Experiment
Innovation
Challenges
Poor execution
Drive
discipline
Get things
done
Driving Innovation

Is there a disruptive way to solve a problem?

Culture eats strategy for breakfast!

it challenges the status quo
People
hunger for
stability amid
change.

What’s your vision?

trumps funding,
technology,
gold-plated degrees,
and culture.
YOUR Commitment to
Your organization’s
Innovation Vision

Today, let’s commit to
your organization’s
Worldwide
Innovation Vision
• Clarity
• Creativity
• Communication
• Customer Experience Focus

7
AREAS
Culture
Environment
Structure,
Function &
Design
Governance
Language,
Context &
Communication

1. Record ideas
2. Recall ideas
3. Recycle ideas

Innovate Initiate
identification ideation
Investigate
Depth
Distance
Determination

Innovation Label
Physical
Space
Success/
Failure
Information
Staff/
Patrons
Management
Creativity
Tools
Label
Employee
Empowerment
Flexibility Label
Technology

Do not fill out
RFPs until you can
talk to client.
Don’t give away
your best ideas.

Coffee Perception
Bulk Coffee
$.10
Coffee Beans
$.25
$4.75
Barista Coffee
Coffee Service
$1.50

The secret is
applying the
information we
have in a way
that benefits your
Clients.

Champion creativity and
Innovation will follow

What does your client…
Want?
Need?
Value?
Expect?

What is the ULTIMATE
Meaningful Memory experience
a client could have with you?

What important strategic goals can be
accelerated through the use of innovation?
What new growth opportunities should be
explored by innovative techniques?

How does your firm intend to position
itself or distinguish itself from its
competitors, and how can you use
innovation to support those goals?

Success comes
from turning
problems into
opportunities.

Clients’ power
resides in their
level of contentment
with your solutions

If you were starting from scratch, and there
were no hindrances,
no obstacles, and
no limit to your resources,
if anything was possible,
what would you do differently?

How do you intend to position yourself
or distinguish yourself from your
competitors in your market?
How can you use Innovation to
support those goals?

How are you working on your business…
Differently…to enhance profit?
To upsell? To provide better service?
What keeps you awake at night?

What’s the most innovative practice, service, or
product have you launched in the last year?
What product or service would you eliminate if
you had to get rid of ‘dead weight’?

Better Results.
Better Outcomes.
Meaningful Memories.

Few of us can rely on the past…
we have to invent our own future.

Are there
important forces
that shape your
industry’s
competition?
Rivalry
among
existing
competitor
s
Threat of
new
entrants
Bargaining
power of
buyers
Bargaining
power of
suppliers
Menace of
substitute
products
or services

Choose to do
things differently

Can you personalize the experience?
The New Breed of Client

what if? why not? what’s next?

Are you slow to change?

you have to be quicker

Who do you hunt?

Be part of how
your customer
wins their
business using
your solutions.

Are YOU ready for change?

If failure is not
an option,
NEITHER is
Success.

Failure is the
first cousin of success

Wealth is not gained by
perfecting the known,
but by seizing the unknown.

People do not
default up!
Sell from top down
not bottom up.

Customers
want the
product of
your product.

People buy from
people they trust.
Build trust and
price isn’t an
issue.

Now I know what I will be doing
differently tomorrow to obtain
better results than
I achieved yesterday.
Investigate, Innovate, Initiate

Beware of
Distractions…
disguised as
Opportunities.

You PROVIDE solutions…
not deliver products.
You CREATE value…
not provide services.
You ENGAGE our Clients'…
not sell to them.
You are PROBLEM SOLVERS…
who charge for your WISDOM.

Logic makes
people think.
Emotions make
people act.

Now Share
Your Big Ideas

Talk To Me
Visit ShiftHappens.com or call 312-527-9111
/in/jamesfeldman
@ShiftHappensNow #shifthappens
/shifthappensnow
http://bit.ly/XjfxGn

Investigate-Innovate-Initiate It's all about your IQ

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