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Semelhante a Crystal Light Final Project Alex Shesterkin
Semelhante a Crystal Light Final Project Alex Shesterkin (20)
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Crystal Light Final Project Alex Shesterkin
- 2. Crystal Light Low-calorie powdered beverage mix Endless flavor choices Goals Sell more product Grow digital media presence
- 3. Audience Women 22-45 years who Value health and fitness Challenges Many competitors Lack of SEO Criticism for use of artificial sweeteners
- 4. Savor your Flavor without the guilt…. What’s your Crystal Light favorite flavor recipe? A digital marketing campaign aimed to engage customers, highlight product flavors, and establish Crystal Light as a leading product in fitness and health.
- 5. What’s your favorite flavor Crystal Light recipe? Upload a two minute video to the Crystal Light YouTube page. One tutorial featured on Facebook and Twitter page each week.
- 6. “Social Media Cocktail Theory” Not the place to pitch the product. Ask questions that matter to the target market. ex.“We know what you’re up to, pie – but it’s NOT going to work. Our glass of Crystal Light beats you every time. What flavor helps you say, “no”?”
- 7. Sponsor a low-calorie food and drink blog. Feature guest writers: nutritionists, Doctors, chefs. Become a resource in the health and Support other relevant fitness. blogs…
- 8. Keyword title tags -”Low-Calorie” Each page of the website Update blog regularly with fresh material should have distinctly different content.
- 9. Metrics -Observe how many clicks -How long spent on website -Monitor number of Facebook likes -Monitor responses to posts -Monitor re-tweets -Monitor and record responses to blogs. -Positive or Negative?
- 10. Blog and blog sponsorship 40% of budget. Twelve months Website/SEO 30% of budget. Six months Social Networks 30% of budget.Six months
Notas do Editor
- Primary target market are women ages 22-45, who value health and fitness.Challenges of reaching our goal: Numerous competitors, lack of Search Engine Optimization, and criticism of artificial sweeteners.
- To convey that Crystal Light has a mass variety of flavors I would launch a campaign called “Savor Your Flavor- What’s your Crystal Light recipe?” The campaign would require Crystal Light to develop it’s own Youtube page, and the start of every week, a new two minute video, of someone sharing their favorite Crystal Light recipe/flavor a short tutorial on how to make it. Surfing the internet and looking closely at Crystal Light’s Facebook page it looks as though recipes have been featured and promoted by the company.However, the company has the potential to place greater emphasis on customer’s own recipes. This wouldincrease consumer engagement with the brand, as individuals submitting there recipe videos are immersing themselves within the brand.