In our latest study on how women are reacting to COVID-19, we asked 1,685 from across the US to share their thoughts on and experiences related to the crisis. This is our 4th survey on the Coronavirus and it was fielded April 13th-15th 2020. Topline Findings: •More Social But Less Connected: While women are talking to friends & family more often than before the Coronavirus crisis, they are feeling less connected than before with only 22% saying that they feel “Connected”. •More Optimistic vs. April 5th Survey Results: Women are 60% more optimistic about how badly the country will be effected by Coronavirus vs. the April 5th survey. •Food Consumption of Grocery Items is Up: Overall consumption of grocery products is up with Snacks ranking #1. Not far behind are milk, eggs and drinks. While Beauty products and personal care purchase has decreased. And 80% are still going to grocery stores. •They are Online & On Social: Women reported increases in visiting online news sites (51%), shopped online (34%), watching the news on tv/cable (56%), and talking to friends and family virtually (57%), on social media (46%) •Looking to the Future: When the Coronavirus crisis ends, women are looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and #3 Going to Public Parks. Please see below report for more details and feel free to reach out with any questions to carol@shespeaks.com.

1. Coronavirus Survey Results:
Shoppers React
April 17, 2020
The Voice of Female Consumers & Influencers

2. In an effort to better understand how
female shoppers are feeling about
the impact of the Coronavirus,
SheSpeaks asked women age 18+
across the US to share their
thoughts and experiences related to
the Coronavirus.
This is the 4th survey that
SheSpeaks has fielded on the
Coronavirus:
- On April 13th-April 15th 2020 and
1,685 respondents completed
the survey
- Contact carol@shespeaks.com for
prior survey reports in this series.
Survey Overview &
Methodology

3. • More Social But Less Connected: While women are talking to friends &
family more often than before the Coronavirus crisis, they are feeling less
connected than before with only 22% saying that they feel “Connected”.
• More Optimistic vs. April 5th Survey Results: Women are 60% more
optimistic about how badly the country will be effected by Coronavirus vs.
the April 5th survey.
• Food Consumption of Grocery Items is Up: Overall consumption of
grocery products is up with Snacks ranking #1. Not far behind are milk,
eggs and drinks. While Beauty products and personal care purchase has
decreased. And 80% are still going to grocery stores.
• They are Online & On Social: Women reported increases in visiting online
news sites (51%), shopped online (34%), watching the news on tv/cable
(56%), and talking to friends and family virtually (57%), on social media
(46%)
• Looking to the Future: When the Coronavirus crisis ends, women are
looking forward to #1 Visiting Friends and Family, #2 Going out to Eat and
#3 Going to Public Parks.
Topline Findings

4. How are you feeling about how the Coronavirus will affect our
country this week vs. last week?
16%
33%
51%
More optimistic about the effects on our
country
Less optimistic about the effects on our
country
The same as I did before (neither more nor less
optimistic)
SheSpeaks Survey N=1,685
+60% vs. April 5th
Survey
-42% vs.
April 5th
Survey

5. Have you or anyone you know personally tested positive for the
Coronavirus?
24%
70%
8%
Yes
No
I, or someone I know,
suspects a positive
diagnosis but has not been
tested and/or is waiting for
results
+166% vs. April
5th Survey
SheSpeaks Survey N=1,685

6. How long do you think the Coronavirus situation will last?
2%
29%
26%
21%
22%
Less than a
month
1-3 months
4-6 months
6+ months
I really don't
know
SheSpeaks Survey N=1,685

7. 43%
1%
13%
33%
9%
Yes, my household has lost income
Yes, my household has gained income
No, my household income has not been
affected but it will be in the future
No, my household income has not been
affected
I'm not sure if my household income will be
affected
+16% vs.
April 5th
Survey
Has your income been affected by the Coronavirus situation?
(choose all that apply)
SheSpeaks Survey N=1,685

8. Please pick the top 4 emotions that you are currently feeling:
56%
53%
45%
35%
32%
29%
25%
22%
22%
19%
18%
18%
12%
9%
4%
Uncertain
Anxious/Scared
Frustration
Hopeful
Overwhelmed
Bored
Determined/Strong
Depressed
Connected (to family and/or friends)
Sad
Calm
Lonely
Content
Anger
Other
SheSpeaks Survey N=1,685

9. Spent
More Time
Spent
Less Time
Spent
same time
as before
More Time
Rank
Watched the news on TV/cable
50%
10%
40%
6
Talked to friends & family online or via phone
59%
4%
37%
2
Watched streaming service (e.g., Netflix, Hulu)
57%
4%
38%
3
Cooked meals
62%
5%
34%
1
Baked
48%
7%
45%
7
Wrote letters
11%
15%
74%
15
Visited online news sites
52%
10%
38%
4
Exercised
26%
24%
50%
12
Gone for a walk outside
45%
18%
36%
8
Done a craft
31%
12%
57%
11
Engaged on social media platforms
51%
7%
42%
5
Played board games
26%
11%
63%
12
Read
44%
9%
47%
9
Worked on puzzles
22%
13%
65%
13
Gave myself a manicure, pedicure, hair cut, hair
color
21%
23%
56%
14
Ordered take out or delivery from a restaurant
33%
32%
36%
10
% of respondents
Since learning about the Coronavirus, which of the following have
you done?

10. Which of the following have you or someone in your household
done in the past two weeks? Check all that apply.
34%
43%
63%
80%
24%
29%
25%
22%
22%
19%
18%
18%
Shopped online for food
Shopped online for toiletries and/or home
care products
Shopped online for non-grocery items
Gone shopping to a grocery store
Gone shopping for alcohol/wine
Gone to other types of stores (not grocery)
Visited a wholesale club (e.g., Costco, Sam's
Club)
Had groceries delivered with no trouble
getting a delivery time
Tried to have groceries delivered but couldn't
get a delivery time
Had groceries delivered, though getting a
delivery spot wasn't easy
Had friends/family drop off food to you
Scheduled grocery curbside pickup
SheSpeaks Survey N=1,685

11. How has your purchase of the following items changed since the
Coronavirus began?
% of respondents
Stayed Increased
Increased
the Same Decreased Rank
Household cleaning products
41%
56%
3%
2
Toilet paper
Chocolate
Water
Baking products (i.e., flour, sugar)
Drinks (i.e, soda, juice)
Alcohol/wine
Frozen meals (including pizza)
Milk, eggs
Cheese/other dairy products
Snacks (i.e, pretzels, potato chips)
Cereal
Pasta
26%
66%
8%
9
17%
75%
8%
12
29%
68%
3%
6
26%
69%
5%
8
31%
64%
5%
5
17%
72%
11%
13
34%
61%
6%
4
37%
59%
4%
3
26%
71%
4%
11
44%
51%
5%
1
26%
71%
3%
10
29%
67%
4%
7
Beauty Products
Personal care (deodorant, toothpaste)
6%
74%
20%
16
14%
82%
4%
15
Board games or other games
15%
77%
8%
14

12. Since the Coronavirus crisis began, what activities do you miss the
most? Choose up to 3.
59%
43%
31%
27%
25%
22%
21%
13%
12%
12%
11%
8%
4%
Seeing friends and/or family in person
Going out to eat
Shopping
Going to a public place
Being able to make plans
Travel
Personal care, i.e., manicure, pedicure,
Entertainment, i.e., concerts, shows,
Physical activity, i.e., exercise, going to the
My kids' activities, i.e., sports, shows,
Work
School/Daycare
Other
SheSpeaks Survey N=1,685

13. On a scale of 1-5, how likely are you to do the following once you feel
comfortable that the Coronavirus is over?
% of respondents
1=Not
Very Likely
2
3
4
5=Very
Likely
N/A I did
not do this
before
Go out to eat
5%
8%
20%
15%
49%
3%
Go to friends’ and/or
families’ homes
2%
3%
14%
17%
61%
3%
Go back to a work office
6%
2%
10%
9%
36%
37%
Take a flight
14%
10%
20%
11%
22%
23%
Stay at a hotel
12%
10%
22%
14%
27%
15%
Visit another country
25%
10%
14%
7%
15%
29%
Go to a public park
4%
4%
18%
18%
46%
10%
Go to a public beach
7%
6%
16%
15%
35%
20%
Go to a concert
13%
11%
19%
13%
23%
21%
Go to a show
11%
11%
21%
14%
24%
20%
Go to a movie theater
11%
10%
22%
15%
29%
13%
SheSpeaks Survey N=1,685

14. Which of the following streaming services have you used since the
Coronavirus began?
% of respondents
Signed up
since
Coronavirus
began
Had service
but watching
more since
Coronavirus
began
Had service
but watching
the same
since
Coronavirus
began
Had service
but
watching
less since
Coronavirus
began
Do not
have this
service
Netflix
4%
40%
27%
2%
28%
Hulu
3%
22%
18%
1%
56%
Amazon Prime
Video
2%
27%
35%
2%
34%
Disney+
3%
15%
18%
1%
63%
HBO Go/HBO Now
4%
7%
11%
1%
77%
Apple TV+
2%
4%
8%
1%
85%
SheSpeaks Survey N=1,685

15. Has your usage of the following changed since the start of the
Coronavirus?
% of respondents
Stayed
Increased
Increased
the Same
Decreased
Rank
Facebook
43%
46%
4%
1
Instagram
YouTube
Snapchat
Twitter
TikTok
Twitch
LinkedIn
23%
51%
4%
2
23%
58%
4%
4
6%
29%
4%
6
19%
48%
4%
5
6%
14%
2%
3
2%
14%
2%
7
3%
37%
6%
8
SheSpeaks Survey N=1,629 (from April 5th Survey)

16. On a scale of 1-5, how do you think the following entities are doing
with their response to the Coronavirus: (1 = Not Well, 5 = Very Well)
% of respondents
1=Not
Well
2
3
4
5=Very
Well
Performing
Worst?
Performing
Best?
Government Overall
19%
15%
30%
20%
10%
2
7
President Trump
40%
9%
15%
14%
17%
1
6
State Government
9%
9%
23%
32%
23%
3
2
Local Government
6%
8%
25%
35%
20%
6
3
National Businesses
7%
8%
32%
29%
13%
4
5
Local Businesses
7%
7%
23%
33%
22%
5
4
Schools/Universities
6%
5%
22%
32%
25%
7
1
SheSpeaks Survey N=1,685

17. Thank You!
Carol Milliron
404.276.0076
carol@SheSpeaks.com