ShesConnected Conference Program Guide 2012

1. 3rd Annual
20
Connecting Brands and Canada’s Influential Digitally Connected Women
OCTOBER 19 - 20, 2012 METRO TORONTO CONVENTION CENTRE TORONTO, ON CANADA
Program
Guide
12
Title Sponsor
.
Silver Sponsors
Bronze Sponsors
Party Sponsors
Gold Sponsors
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www.shesconnectedconference.com shesconnectedconference.com
@SCConference #SCCTO

2. AGENDA OVERVIEW
Friday, October 19, 2012
8:45 am ■ Keynote: Brigitte Richardson – Senior Engineer, Voice Recognition / Speech Technology, Ford Motor Company
9:30 am Connect, Share & Network via Blogger Niches
11:00 am ■ How To Work With
■ How To Write Great
■ PR Companies: How They
■ Facebook: The Top 10
Bloggers Primer Blog Posts Select Bloggers Things You Need To Know
11:45 am Lunch
12:00 pm ■ Keynote: Kate White – Author, Career Expert, Speaker Former Editor-In-Chief, Cosmopolitan Magazine
1:15 pm ■ Blogger Rock Stars Panel:
■ Content Curation
■ Media Companies:
■ Using Social Media To Build
Ask A Blogger Content Management What They Look For Your Brand
2:30 pm ■ each Your Kids
T ■ o’s Don’ts Of Working
D ■ Content Mix. How To
■ Ask A Brand: How To Work
■ Linkedin: The Top 10 Things
How To Program With Bloggers Create Posts With Brands To Do To Be Successful
3:45 pm ■ op 10 Tactics For Working
T ■ Writing Pitching
■ Numbers Analytics: What
■ Google: All About
With Bloggers Media Outlets Brands Look For Google Products
5:00 pm ■ Keynote: McDonald’s Canada – Our Brand. Your Connection.
8:00 pm Friday Night Party: 80s Party – Working Proof Studios, 4th Floor Party Room, 326 Carlaw Avenue, Toronto, Ontario M4M 3P1
Saturday, October 20, 2012
8:45 am ■ Keynote: Rashida Jeeva, General Manager, The Huffington Post Canada – The Power Of Social
10:00 am ■ he Art Of Blogger Etiquette
T ■ ore Than A Blogger
M ■ Visual Elements Are Key To
■ How To Build A
■ YouTube Videos
Great Content Sponsorship Package
11:15 am ■ edia Training: How To
M ■ inding The Right Blogger
F ■ Legal Aspects Of Blogging
■ Killer Media Kits
■ Social Media Metrics:
Speak To The Media For Your Brand Rate Cards How What To Measure
12:00 pm Lunch
1:30 pm ■ eep Safe Online. Learn
K ■ ow to Sell Blogger
H ■ How To Decide What You
■ Claiming Blog Income:
■ Twitter: The Top 10 Things
How To Protect Yourself Programs Your Blog Can Do For You Blogger Compensation To Do To Be Successful
2:45 pm ■ reating A Blogger Program
C ■ Moving to Brand Ambassador
■ Other Ways To Monetize
■ Pinterest: The Next Big
Part 1 or Community Manager Your Site: Affiliates Thing Why
4:00 pm ■ reating A Blogger Program
C ■ FacingCancer.ca
■ SEO Strategies For
■ Social Media In 5 minutes
Part 2 Blogger Panel Your Blog
5:00 pm ■ Closing: Post Conference Plan
8:00 pm Saturday Night Party: Benjamin Moore Shades Of Gray Party (the clean version) –
Working Proof Studios, 3rd Floor Unit 226, 326 Carlaw Avenue, Toronto, Ontario M4M 3P1
Book Signing
FRIDAY SATURDAY
■ 2:45 pm
1 Kate White – I Shouldn't Be ■ 2:00 pm Amanda Lang – ■ 2:00 pm Cathy Marie Buchanan –
Telling You This (Room 701) The Power Of Why The Painted Girls
■ Book Signing
■ Blogger Relations
■ Brand/Agencies
■ Content Strategies
■ Keynote
■ Monetizing Your Blog
■ Social Media
Room 707 Room 711 Room 717 Room 715 Room 701 Room 701 Room 713

3. Our Partners, Room 709
Exhibit Hall B, Room 714A
.
D E F
G
Exhibit Hall A, Room 718
H
A-C I
J
312 310 308 306 304 302
Monetizing
Your Blog KEYNOTE
409
SESSIONS
Keynote BREAKOUT
CONFERENCE 2012
Sessions ROOM
207
403-405 112 108 106
PRIVATE
401
Sponsors
111 103 101 PRIVATE
Media
BOOK SIGNING
Partners
Blog BREAKOUT
SPONSOR LOUNGES Relations
ROOM
Exhibit
Hall B
Exhibit
Hall A
Brands/ Content Social
Agencies Strategies Media
BREAKOUT ROOMS

4. The New Shape of Expectation
From its athletic lines and distinct silhouette to its elegant, technologically advanced
interior and five engine options, Fusion is redefining what a car should be.
THE ALL-NEW 2013 FUSION Ford.ca